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Marketing Associate - Head Office

BERKOWITS HAIR AND SKIN CLINIC -
Delhi, Delhi

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Job details

10 hours ago

Qualifications

Microsoft Powerpoint
Microsoft Excel
Facebook Advertising
Google Ads
Communication skills
Marketing
Analytics

Full job description

Position: Marketing Executive – Digital & Brand Coordination

Reporting To:

General Manager – Marketing

Role Summary:

The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with good understanding of digital platforms, marketing tools, and stakeholder coordination.

Key Result Areas (KRAs)

1. Digital Marketing & Social Media Management

Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
Coordinate with agencies and internal teams for content creation and campaign execution.
Monitor campaign performance and generate periodic reports.
Ensure timely publishing of social media content as per marketing calendar.

2. Remarketing & Lead Nurturing

Execute and monitor remarketing campaigns across Meta, Google, and CRM platforms.
Coordinate lead nurturing activities through WhatsApp, email, SMS, and other channels.
Track lead conversion performance and recommend optimization opportunities.
Maintain campaign databases and audience segmentation.

3. Marketing Coordination & Operations

Act as a central coordinator for all marketing-related activities.
Follow up with vendors, agencies, designers, content creators, and branch teams.
Maintain campaign trackers, budgets, and activity calendars.
Support GM Marketing in execution of strategic and operational tasks.

4. Offline Marketing & Events

Coordinate execution of local marketing activities, activations, and promotional events.
Liaise with vendors for branding, printing, fabrication, and event requirements.
Ensure timely availability of marketing collateral and promotional materials.
Track event performance and maintain execution reports.

5. Corporate & Partnership Coordination

Support development and execution of corporate tie-ups and partnership initiatives.
Coordinate meetings, presentations, and follow-ups with corporate clients.
Maintain records of ongoing and prospective partnerships.
Assist in planning corporate wellness and promotional programs.

6. Reporting & Analytics

Prepare weekly and monthly marketing performance reports.
Track KPIs related to leads, campaign performance, social engagement, and conversions.
Maintain dashboards and management reports for review by GM Marketing.

Key Performance Indicators (KPIs)

Timely execution of digital and offline marketing campaigns.
Growth in social media engagement and reach.
Improvement in remarketing campaign performance and lead conversions.
Timely closure of marketing coordination tasks.
Successful execution of events and corporate activities.
Accuracy and timeliness of reports and trackers.

Desired Skills

Good knowledge of Facebook Ads Manager, Instagram, Google Ads, and social media platforms.
Familiarity with CRM, WhatsApp marketing, and email marketing tools.
Strong coordination, communication, and follow-up skills.
Proficiency in Excel, PowerPoint, and reporting tools.
Ability to multitask and manage multiple stakeholders.
Basic understanding of digital analytics and campaign metrics.

Quick apply

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