The purpose of this job is to ensure achievement of business targets and enhancement of profitability of the assigned FPDs by providing effective leadership, monitoring people performance, & ensuring timely operations & providing support to ensure smooth functioning. The product portfolio includes broking, mutual funds, life insurance, health insurance, cards and loans.
2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
Business Workforce Number
600+
Function Workforce Number
Manpower (Nos.)
Direct Reports: 100
Other Quantitative and Important Parameters for the job:
Manpower
FPD
100
Weekly Average Revenue (Rs)
10,00,000 -12,00,000
Customer Base
8000
Revenue to Cost
1.5
Annual Profit (Crs.)
1Cr
3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section
Aditya Birla Money Ltd. (ABML) is primarily a Broking Company that deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of more than 3 lacs. ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 3,000 Crores with a market share of 1%. Financial Product Distribution Channel of ABM will cater to the dynamic needs of the market for different products like Health Insurance, Life Insurance, Mutual Fund, etc. Through this new channel, ABM is venturing into the budding domain of multiplicity that works on the principle of “supplying after understanding demand”. The channel will work in sync with the units of ABC whose primary products will be in our product range.
The Assistant Area Manager is responsible for:
- Building a robust team and high productivity network with high penetration.
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Annexure I : ABG Job Description Template
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HayGroup
Job Description Template 2011
3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section
- Increasing the client base, revenue, and market share in the team.
- Increase the Pool & Base of UHNI, and corporate customers, with the Team and Personal Network.
- Manage relationships across the set of clients
- Ensuring FPD Productivity is as per the defined standards
The major challenges for this profile include:
- Short gestation period to hire, develop and deliver the new business in the new vertical because of continuous business demands.
- Building involvement & engagement of the leader force that are not on the payrolls; is by itself a challenging & difficult prospect both from acquisition as well as activation perspective.
- Scarcity of skilled/right fit manpower to fit the module of business.
- Managing expectations of high performers
- Managing Attrition at the frontline due to competition
The critical skill sets required to meet these challenges are - excellent implementation skills, strong business and analytical skills, strong product knowledge, superior communication skills, integration and controlling skills, people management skills, a strong local network and high target and customer service orientation.
4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) Key Result Areas Supporting Actions
Achieve the revenue growth & profitability to upscale the team
- To drive the sales targets for the team and build teams as per company’s annual target and over all objectives.
- To focus on Revenue & Profitability with achievement of target and Yield management.
- To plan and execute various team level
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Annexure I : ABG Job Description Template
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HayGroup
Job Description Template 2011
initiatives to ensure business momentum and direction.
- To engage in new and innovative business planning activities to increase client acquisition and team profitability.
- To monitor individual and team performance and take steps to improve productivity and correct deviations if any.
To ensure training and development for team effectiveness
- Ensure all the FPDs in the team attend the training timely and effectively
To effectively manage day to day team administration and operations for smooth functioning of the team
- To monitor and foster all daily operations of the team
- To handle a team of Financial Product Distributors and motivate them in target achievements.
To ensure customer management & engagement
- To plan and execute local area programs and referrals programs
- To focus on retention of customers, higher revenue generation and referral activities.
- To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines.
- To ensure client records are up to date in terms of financial details & contact ability
- To ensure speedy resolution of client queries and grievances to maximize satisfaction levels.
To ensure effective risk management & policy adherence
- To ensure adherence of all regulatory compliances & critical policies set by the company.
Team Building, Engagement & Development
- To build a Sales Driven proactive team and enhance their capabilities by regularly imparting relevant knowledge and skills required for the FPDs to achieve their goals efficiently.
- Meeting the Competition Teams and doing Competition Talent Mapping.
- Engaging the FPDs and keeping them
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Annexure I : ABG Job Description Template
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HayGroup
Job Description Template 2011
engaged and motivated and ensuring that there is minimum attrition in the team.
- To ensure that requisite product & behavioral trainings are imparted.
5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)
1. Financial Product Distributors : To acquire clients, by understanding their financial needs and offering them personalized products.
6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives Relationship Type Frequency Nature Internal
1. Area Manager
2. Head – FPD Channel
3. FPDs
4. HR Team
1. Daily
2. Weekly
3. Daily
4. Need Basis
1. Day to Day Business Update
2. Business Update
3. Daily business update, issues faced by them
4. Hiring and Attrition Update External
1. Clients
2. ABC Units
1. Daily
2. Need Basis
1. Generating new leads, communicating the customized product offerings and understanding the customer service satisfaction levels
2. Operational Day to Day activity
7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the
