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Discipline Brand & Marketing
Role Type Marketing Automation
The opportunity
We are looking for Marketing Automation Expert who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. The individual must be flexible, motivated, have high attention to detail and must have a proven track record of working effectively with teams, and with senior leaders across the business to execute and report on campaigns.
Your key responsibilities
- The candidate must have a strong background in managing projects and adhering to processes and methodical approach
- Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
- Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
- Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
- Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution
- Working with Marketo country leads and support them with increased Marketo usage and maturity
Database management activities such as data clean-up and normalization to improve database quality.
- Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
- Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
- Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
- Support process improvements and educate users on campaign best practices.
- Standardization and documentation of technical processes using internal systems and Marketo.
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
- Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.
- Work towards organizational objectives along with stakeholders’ project
Skills and attributes for success
- Experience with marketing automation platform preferably in Adobe Marketo Engage.
- Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.
- Awareness of Marketo API to co-ordinate between technical teams.
- Proven strong interpersonal with an analytical mindset and problem-solving capability.
- Familiarity with Agile planning and Agile project management skills.
- Must be highly organized and self-motivated with a sense of urgency.
- Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint
To qualify for the role, you must have
- Any university degree or college diploma in Digital Marketing or a relevant professional experience
- Min. 8 years of experience in Digital/email marketing Strategic, coordination support role.
- Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
- Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- Ability to review processes and make suggestions for efficiencies and optimization.
- Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
- Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
- Functional knowledge of AEM will be an added advantage for this role.
- Familiarity with complex, multi-national organizations is highly preferred.
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Ideally, you’ll also have
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- Adobe Marketo Engage Expert Certification is plus
Technologies and Tools
- Marketo or any other Marketing Automation platform
- Workflow management tools eg: Azure boards/Zendesk/Workfront etc.
- Microsoft Office, SharePoint
- knowledge of working with HTML, CSS, and scripting
What we look for
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Stakeholder management
- Effective communication and consulting
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
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