JOB DESCRIPTION – FIELD SALES EXECUTIVE / BUSINESS DEVELOPMENT EXECUTIVE
Department: Sales & Business Development
Industry: IT Hardware, Software, Networking, Cybersecurity & IT Services
Location: Hyderabad / Field Sales Employment
Type: Full-Time
Reporting To: Sales Executive / Sales Manager / Business Head.
Job Summary
We are looking for an energetic and result-oriented Field Sales Executive / Business Development Executive to develop new business opportunities and generate revenue across IT Hardware, Software, Networking, Cybersecurity, Cloud, Virtualization and IT Services.
The candidate will be responsible for identifying prospective customers, conducting regular customer visits, understanding IT requirements, coordinating with internal technical and commercial teams, submitting proposals, following up on opportunities, negotiating with customers, and closing orders.
The position requires strong field activity and a clear focus on new customer acquisition, account development, revenue generation and long-term customer relationships.
Key Responsibilities
1. New Business Development
- Identify and develop new corporate customers across IT/ITES, Pharma, Manufacturing, BFSI, Healthcare, Education and other enterprise sectors.
- Generate new leads through field visits, cold calling, references, networking, OEM/Distributor leads and market research.
- Fix appointments and meet IT Managers, IT Heads, CIOs, CTOs, Procurement Teams and key decision-makers.
- Develop new accounts and convert prospects into active customers.
- Maintain a healthy sales pipeline and continuously identify new business opportunities.
2. Field Sales & Customer Meetings
- Conduct regular customer visits and face-to-face meetings.
- Understand customers' existing IT infrastructure, upcoming projects, refresh requirements and technology needs.
- Present appropriate solutions based on customer requirements.
- Maintain regular engagement with existing and prospective customers.
- Ensure strong market coverage within the assigned territory/accounts.
3. IT Hardware Sales
Generate business opportunities for products and solutions including:
- Routers, Switches, Security, IP Tel.
- Servers
- Storage
- Desktops and Workstations
- Laptops
- Networking Switches and Routers
- Wireless Solutions
- Firewalls and Security Appliances
- Data Centre Infrastructure
- Backup and Storage Solutions
- Enterprise IT Hardware
- End-user Computing Solutions
4. Software & Cybersecurity Sales
Identify opportunities for:
- Enterprise Software
- Cybersecurity Solutions
- Endpoint Security
- Network Security
- Identity & Access Management
- Backup & Recovery
- Virtualization
- Cloud Solutions
- Software Licensing
- Subscription & Renewal Business
- IT Infrastructure Management Solutions
5. IT Services Sales
Develop opportunities for:
- IT Infrastructure Services
- Network Implementation
- LAN / WAN / SAN Solutions
- Server & Storage Implementation
- Virtualization Services
- Cybersecurity Services
- Annual Maintenance Contracts (AMC)
- Facility Management Services (FMS)
- Resident Engineer / Onsite Engineer Services
- IT Consulting
- Managed Services
- Installation, Configuration and Support Services
6. OEM & Solution Selling
- Work closely with leading OEMs, distributors and internal technical teams.
- Understand OEM product portfolios and identify suitable solutions for customers.
- Coordinate for solution design, Bill of Materials (BOM), pricing, deal registration and commercial proposals.
- Participate in customer presentations, product demonstrations and Proof of Concept (POC) activities along with technical teams.
- Keep updated on new technologies, OEM products and market developments.
7. Quotations, Proposals & Order Closure
- Collect complete customer requirements before preparing quotations.
- Coordinate with Presales, Procurement and Commercial teams for competitive pricing.
- Submit quotations and proposals within agreed timelines.
- Follow up regularly on all submitted proposals.
- Negotiate commercials and terms within company-approved guidelines.
- Obtain Purchase Orders and ensure smooth handover for execution.
8. Sales Targets & Performance
- Achieve assigned monthly, quarterly and annual sales targets.
- Achieve targets for both revenue and gross margin.
- Maintain an adequate opportunity pipeline to support future targets.
- Focus on profitable business rather than only topline revenue.
- Develop recurring business from existing accounts through renewals, AMC, services and technology refresh opportunities.
9. CRM & Daily Reporting
The candidate must maintain proper records of all sales activities, including:
- Daily customer visits
- Calls and meetings
- New leads generated
- Opportunities identified
- Quotations submitted
- Follow-up status
- Expected order value
- Expected closure date
- Purchase Orders received
- Lost opportunities and reasons
A Daily Sales Report (DSR) and weekly sales pipeline report must be submitted to management.
10. Customer Relationship Management
- Build professional and long-term relationships with customers.
- Maintain regular contact with key decision-makers.
- Coordinate internally to ensure customer commitments are fulfilled.
- Support customers during order execution and post-sales activities.
- Identify cross-selling and up-selling opportunities within existing accounts.
Candidate Profile
Education: Graduate / MBA / B.Tech / B.E. / Diploma or equivalent qualification.
Experience: Preferably 2–8 years of Field Sales / Business Development experience in the IT industry.
Candidates with experience working with an IT System Integrator, IT Infrastructure Company, OEM, Distributor, VAR or IT Solution Provider will be preferred.
Required Skills
- Strong field sales and business development skills
- Good understanding of IT hardware, software and services
- Ability to generate new customers independently
- Strong communication and presentation skills
- Customer relationship management
- Negotiation and order-closing skills
- Basic understanding of enterprise IT infrastructure
- Ability to work with OEMs and distributors
- Good commercial understanding
- Strong follow-up skills
- Self-motivated and target-oriented
- Willingness to travel extensively for customer meetings
Preferred Industry Knowledge
Experience selling products or solutions from leading technology OEMs such as:
Cisco Palo Alto Networks F5 Dell IBM / Lenovo HPE / HP Avaya Oracle Nutanix Red Hat Workspace ONE EMC / Dell Technologies Panasonic Tough Book Micro Focus / OpenText Rubrik Adobe Barracuda CrowdStrike CyberArk BeyondTrust DB Visit Carbon Black Quest ManageEngine Cibecs Automox.
and other enterprise technology brands will be an advantage.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Number of new customer meetings
- New accounts added
- Qualified opportunities generated
- Sales pipeline value
- Quotations submitted
- Order conversion ratio
- Monthly / Quarterly Revenue
- Gross Margin achieved
- New customer revenue
- Existing account growth
- AMC / Renewal / Services business generated
- Collection and payment follow-up
- Accuracy and regularity of CRM / DSR reporting
Important Expectations
This is a field-oriented sales position. The candidate is expected to spend significant time meeting customers and developing business rather than operating only from the office.
The candidate should be capable of independently identifying customers, fixing appointments, conducting meetings, understanding requirements, developing opportunities, following up and closing business.
The role requires ownership from Lead Generation → Customer Meeting → Opportunity → Proposal → Negotiation → Purchase Order → Payment Follow-up → Account Development.
Pay: ₹30,679.20 - ₹40,957.42 per month
Benefits:
Work Location: In person
