Designation: Chief Growth Officer (B2C)
Experience: 10–13 years in B2C brands
Location: Mumbai
Employment Type: Full Time
ESTRIP Solutions
India’s Next-Generation Household Cleaning Innovation Platform
ESTRIP Solutions is a next-generation, innovation-led manufacturer of sustainable household cleaning products, pioneering zero-plastic, ultra-concentrated sheet formats across home-care categories.
While ESTRIP is India’s first manufacturer of Laundry Detergent Sheets, our ambition goes far beyond laundry. We are building a future-ready home-care platform that replaces liquid-heavy, plastic-intensive products with compact, high-performance, low-waste alternatives.
Traditional household cleaners are inefficient by design—over 80% water, excessive packaging, and high transport emissions. ESTRIP eliminates this inefficiency at the source.
By eliminating unnecessary fillers, water, and plastic, ESTRIP delivers cleaning efficiency by design, not by compromise.
ESTRIP’s strategy, expansion, and institutional positioning are led by Darshit Shah, Founder of Midas Enterprise.
An investment professional turned entrepreneur, Darshit brings over a decade of experience across Institutional Equities and Investment Banking, having worked with sovereign wealth funds, pension funds, hedge funds, endowments, family offices, and long-only investors across global markets.
Role Overview
The Chief Growth Officer (CGO) will be responsible for building and scaling ESTRIP's B2C business across digital, e-commerce, quick-commerce, and direct-to-consumer channels.
The role requires a growth-focused leader who can combine brand-building, customer acquisition, digital commerce, and consumer insights to drive rapid market penetration and long-term customer loyalty.
The CGO will work closely with the founders to define growth strategy, expand market presence, and create a category-defining consumer brand.
Key Responsibilities
Growth Strategy & Business Expansion
- Develop and execute ESTRIP's overall B2C growth strategy.
- Drive customer acquisition, retention, and lifetime value across channels.
- Build scalable growth frameworks to support rapid expansion.
- Identify new growth opportunities, categories, customer segments, and partnerships.
Brand Building & Consumer Marketing
- Establish ESTRIP as a leading sustainable household cleaning brand in India.
- Develop integrated brand and communication strategies.
- Lead digital marketing, influencer partnerships, social media, content, and performance marketing initiatives.
- Drive consumer awareness, engagement, and advocacy.
E-Commerce & D2C Growth
- Own and scale sales across D2C and marketplace platforms.
- Optimize customer journeys, website conversion rates, and digital merchandising.
- Develop data-driven customer acquisition and retention strategies.
- Monitor and improve key e-commerce KPIs including traffic, conversion, repeat purchase, and customer lifetime value.
Quick Commerce Leadership
- Build and scale business across quick-commerce platforms.
- Manage strategic relationships with channel partners.
- Drive visibility, promotions, assortment planning, and growth initiatives.
- Ensure strong execution and category leadership across platforms.
Website & Digital Ecosystem Management
- Lead end-to-end website strategy, performance, and optimization.
- Enhance user experience and conversion through continuous testing and improvement.
- Utilize analytics and consumer insights to improve digital performance.
Customer Insights & Analytics
- Build a data-driven growth culture.
- Leverage customer behaviour, market trends, and analytics to drive decision-making.
- Develop consumer segmentation and personalization strategies.
Leadership & Team Building
- Build and lead high-performing teams across growth, digital marketing, e-commerce, and brand functions.
- Establish clear performance metrics and accountability frameworks.
- Foster a culture of innovation, ownership, and execution excellence.
Desired Candidate Profile
- 10–13 years of experience in B2C consumer brands.
- Proven track record of scaling D2C, e-commerce, or digitally-led consumer businesses.
- Strong experience in brand building, digital marketing, and growth strategy.
- Hands-on expertise in marketplace management and quick-commerce ecosystems.
- Experience managing significant digital marketing and customer acquisition budgets.
- Strong analytical and commercial decision-making skills.
- Demonstrated leadership experience in building and managing high-performing teams.
- Entrepreneurial mindset with the ability to thrive in a high-growth environment.
Key Competencies
- Consumer-Centric Thinking
- Digital & E-Commerce Leadership
- Data-Driven Decision Making
- Team Leadership & Talent Development
- Strong Communication Skills
- High Accountability & Ownership
Pay: ₹2,000,000.00 - ₹3,000,000.00 per year
Work Location: In person
