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Digital Marketing Manager

Vestor College of Management
Patna, Bihar

Quick apply

Job details

Full-time
₹35,000 - ₹50,000 a month
14 days ago

Qualifications

CRM software
Adobe Photoshop
Branding
Marketing
Adobe Illustrator
Master's degree
Canva
Content creation
Bachelor's degree
Digital marketing
BBA
SEO
Adobe Premiere
Business Administration
Mass Communications
Communication skills
Marketing

Full job description

About the Role

Vestor College of Management is seeking a creative, strategic, and performance-oriented Digital Marketing & Corporate Relations Manager to elevate our brand, boost student engagement, generate quality leads, and build corporate networks for placement partnerships. This is a dynamic role combining digital content creation, lead counseling, placement promotion, SEO & organic growth, corporate outreach, and classroom training.

⸻

Key Responsibilities

1. Digital Marketing & Brand Management

* Develop and execute digital marketing strategies to increase college visibility and engagement.

* Build a strong and consistent brand image across all online and offline touchpoints.

* Manage the college’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube).

* Plan and run paid and organic campaigns tailored to student acquisition and brand recall.

* Track marketing KPIs, analyze campaign performance, and present actionable insights.

2. Content Creation & Event Coverage

* Design creatives (posters, reels, videos, banners) for events, campaigns, and announcements using tools like Canva, Photoshop, Premiere Pro, etc.

* Shoot and edit promotional videos, faculty interviews, student testimonials, and college highlights.

* Capture high-quality photographs during events and live-stream major happenings across platforms.

3. SEO & Organic Growth

* Optimize website and content for search engines (on-page/off-page SEO).

* Develop keyword strategies to improve organic traffic and rankings on Google and YouTube.

* Create blog content, press releases, and articles to improve thought leadership and online visibility.

* Monitor website analytics and make SEO improvements based on user behavior and search trends.

4. Lead Management & Counseling

* Handle incoming leads via digital campaigns, WhatsApp, email, and phone.

* Counsel prospective students and parents on academic programs, admission process, scholarships, and placements.

* Ensure follow-ups and data tracking using CRM or internal systems for higher conversion.

5. Placement Promotion & Corporate Tie-Ups

* Collaborate with the placement team to promote student placements, internships, and industry interactions.

* Build relationships with companies for internships, placements, and academic collaboration.

* Organize and promote corporate talks, recruitment drives, and career workshops.

* Maintain a growing database of recruiters and HR contacts across sectors.

6. Lectures & Training

* Conduct regular classroom sessions, workshops, and practical training in digital marketing for BBA/BCA/M.BA students.

* Cover topics like social media marketing, SEO, content creation, and campaign planning.

* Mentor students through hands-on projects, assignments, and performance tracking.

* Stay updated with trends and ensure students are equipped with industry-relevant skills.

7. Internal Coordination & Reporting

* Coordinate with academic, admission, and event teams for marketing alignment.

* Prepare weekly/monthly reports on lead generation, conversions, campaign ROI, and digital performance.

* Support brand audits and marketing effectiveness reviews.

⸻

Key Requirements

* Bachelor’s or Master’s degree in Marketing, Communications, Mass Media, or related field.

* 5 years of experience in digital marketing and/or corporate relations (education sector preferred).

* Strong grasp of SEO, Google Analytics, Meta Business Suite, and social media tools.

* Proficiency in content creation software (Canva, Adobe Suite – Photoshop, Illustrator, Premiere Pro).

* Ability to shoot and edit videos, photos, and manage live social media coverage.

* Excellent communication and relationship-building skills.

* Experience with CRM tools, WhatsApp marketing, or lead management systems is an advantage.

⸻

Preferred Attributes

* Knowledge of branding principles and student lifecycle marketing.

* Ability to multitask in a fast-paced academic environment.

* Energetic personality with a “get-things-done” mindset.

⸻

Compensation: Competitive, based on skills and experience

Reporting to: Director / Head of Admissions & Placements

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

Quick apply

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