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Senior Executive-Marketing-DG

enreap -
Pune, Maharashtra

Apply Now

Job details

Qualifications

Email marketing
DevOps
SQL
AWS
Analysis skills
PPM tools
Agile
B2B Marketing
Marketing

Full job description

Experience: 4–5 Years
Work Location: Pune (Hybrid)
No. of Vacancies: 1

Job Description

We’re looking for a full-stack B2B marketer who can connect GTM thinking, messaging, and multi-channel execution to build a predictable demand and pipeline engine for IT services and platform-led offerings.

This is a high-ownership individual contributor role, embedded within a POD / business stream, where marketing co-owns demand and pipeline targets along with the Market Leader, BDRs, sales, and delivery teams.

We are particularly interested in candidates who have worked in services-led environments (managed services, cloud, DevOps, Agile/PPM ecosystems) and understand how to build demand for solution-oriented offerings.

About the Role

You will plan and execute integrated demand programs across inbound, partner-led, lifecycle, and account-based marketing (ABM) channels.

Working closely with BDRs, sales, delivery teams, OEM stakeholders, and external agencies, you will own marketing’s contribution to the funnel — from messaging and campaigns to improving conversion at every buyer touchpoint.

You will also support demand generation for priority service lines such as AWS Managed Services, cloud operations, DevOps, and Agile/PPM solutions.

Key Responsibilities

Demand Generation, ABM & GTM Execution

Execute GTM-aligned demand programs across paid media (LinkedIn & Google), webinars, events, email nurture, OEM co-marketing, ABM initiatives, BDR-supported outbound, and third-party demand channels
Translate enreap’s services and platforms into clear buyer-focused messaging and campaign narratives
Build and manage campaign and ABM calendars aligned to POD priorities and target accounts
Support growth of key service offerings (AWS Managed Services, DevOps, Agile/PPM) through targeted demand programs

Integrated Channel & BDR Alignment

Own end-to-end execution of integrated and account-based campaigns
Work closely with the BDR team to align target accounts, follow-ups, and conversion strategy
Enable BDRs with campaign context, talk tracks, and email templates
Execute demand programs with third-party agencies, defining ICPs, success metrics, and quality benchmarks

OEM & Channel Coordination

Act as the marketing POC for OEM partners (e.g., Atlassian, AWS) in collaboration with internal channel partner managers
Execute OEM-supported campaigns and webinars, including MDF-backed initiatives
Track outcomes, demonstrate ROI, and support continued OEM marketing investments
Ensure alignment between OEM messaging, enreap’s positioning, and sales priorities

Email Marketing & Automation

Design and execute email, drip, lifecycle, and account-based nurture programs using tools like Zoho Email Campaigns
Own list segmentation, hygiene, and persona-based targeting

Sales, Delivery Enablement & Funnel Ownership

Create sales and delivery enablement assets (decks, one-pagers, case studies, GTM narratives)
pipeline influence) within the POD
Work with sales, BDRs, and delivery teams to improve conversion at each stage
Help translate complex service offerings into clear value propositions for target accounts

Analytics & Optimization

Track and report campaign, ABM, and funnel performance
Monitor CAC, CPL, MQLs, SQLs, account engagement, and influenced pipeline
Continuously optimize messaging, channel mix, conversion rates, and CAC

What We’re Looking For

4–5 years of experience in B2B demand generation or growth marketing
Experience in IT services, SaaS, or software-led businesses preferred
Hands-on experience with paid campaigns, LinkedIn Ads, ABM, webinars/events, and email marketing
Working knowledge of email marketing / automation tools (Zoho Email Campaigns preferred)
Experience working closely with BDRs, sales, delivery teams, and partners
Exposure to OEM-led GTM and MDF programs
Experience managing third-party demand generation agencies
Strong analytical mindset and comfort with funnel, account, pipeline, and CAC metrics
High ownership and comfort working in POD-based, fast-paced environments

Preferred Experience (Strong Plus)

Experience working with managed services companies (cloud, DevOps, Agile/PPM, or platform ecosystems)
Exposure to cloud solutions (AWS preferred), DevOps tooling, or enterprise work platforms (e.g., Atlassian ecosystem)
Experience building or scaling demand for a service line / practice area (e.g., Managed Services, Cloud Ops, DevOps transformation)
Understanding of services-led GTM motions, including long sales cycles and solution-based selling

Why This Role Matters

This role sits at the center of enreap’s growth engine.
You will directly influence how demand is created, converted, and scaled within a POD, helping turn GTM strategy into predictable pipeline and revenue outcomes.

This is not a support role — marketing here co-owns business results.

Department: Marketing

Designation: Executive

Apply Now

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