VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
We are looking for a senior shopify front-end engineer who will drive technical excellence by building high-performing, accessible, and beautifully responsive Shopify themes and reusable components. Working in a dynamic Agile environment, you will bridge the gap between design, marketing, and technology—collaborating directly with stakeholders and clients to turn complex requirements into seamless user experiences that actively boost conversions. This is a unique opportunity to champion best practices (using modern tools like TypeScript, Jest, and Cypress), influence our front-end architecture, and even help shape our future team through mentorship and recruitment. If you are a self-motivated developer who thrives on end-to-end ownership, solving bespoke challenges, and staying at the absolute forefront of e-commerce tech (including headless solutions), we want to empower you to do your best work here.
- Creating high quality production-ready front-end code with Shopify
- Creating reusable Shopify components and theme areas
- Drive forward the quality – in code, unit testing, accessibility, performance, code reviews
- Ensure a smooth connection with Marketing Tools, Platform APIs, and Shopify Apps to optimise the shop for overall efficiency and functionality
- Deliver on an Agile workstream of front-end developers on a project, contributing to daily stand-ups, sprint planning and estimates
- Ability to converse confidently with technical and non-technical colleagues
- Build modular layouts, reusable code and libraries for future use
- To be comfortable representing front-end in a client-facing capacity
- Work with the design teams to create optimal front-end user experiences, leading to driving greater conversions
- Collaborating with technical and non-technical colleagues to escalate issues and highlight any areas that need wider team action
- Cooperate with design and marketing teams to gather and refine specifications and requirements for development
- Be involved in existing and new integrations for the platform
- Full end-to-end ownership from idea to delivery, covering ongoing maintenance, expansion and scaling
- Stay current with evolving standards and technologies, learning new skills as needed
- Support of the recruitment process in technical tests and team fit assessments
- Mastery of semantic HTML5, CSS3 (SASS or LESS) and JavaScript (ES6+) adhering to industry defined coding standards
- Solid understanding of the Agile methodology i.e. Story point estimation, refinement, sprint planning, retrospective, sprint demos
- Extensive experience with the Shopify platform and the Liquid templating engine
- A desire to write readable, maintainable, modular, and extendable code
- Be an expert in all aspects of the Shopify ECommerce platform
- Have extensive testing and debugging abilities using the browser console and other tools
- Knowledge of current trends and best practices in front-end architecture, including performance optimization, accessibility, SEO, security and usability
- Commercial experience of using GIT in a large development team performing Continuous Integration
- Excellent communication skills and capability to interact directly with the team and stakeholders
- Proficient understanding of fluid responsive layouts, cross-browser and cross-device compatibility issues
- Commercial experience of unit testing/End to end testing/regression testing (we use Jest and Cypress)
- Have previous experience implementing/debugging third-party Shopify apps, as well as building unique solutions if needed
- Familiarity with modern front-end build pipelines and tools such as Grunt and webpack
- Have working knowledge of third-party services and APIs, as well as Shopify plugins
- Willingness to contribute to both large, complex projects and smaller tasks as directed.
- Great attitude, self-motivated, strong work ethic, with strong ownership
- Have experience of solving bespoke customer issues within the Shopify platform
- Commercial experience in building headless solutions e.g SPA and/or PWA applications
- Experience in building rapid prototypes
- Experience with a Type Checking language either Flow or TypeScript (we use TypeScript)
- Experience of working on Java/Node/C#/PHP projects would be beneficial
- Experience of mentoring junior members of the team
Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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