Business Development Manager (BDM) – Marketing
Industry: catalyst education
Location: Kottayam, Kerala
Experience: 2–3 years
Salary: ₹30,000 – ₹35,000 per month
Job Summary
We are looking for an energetic and results-driven Business Development Manager (BDM) to join our marketing team in the education sector. The candidate will be responsible for building strong relationships with schools, generating institutional partnerships, promoting educational courses, and driving student admissions through school networks.
Key Responsibilities
* Identify and approach schools for potential partnerships and collaborations.
* Develop and maintain strong relationships with school management, principals, coordinators, and other key decision-makers.
* Promote the organization's courses, training programs, and educational offerings to schools.
* Generate student admission leads through school partnerships and institutional activities.
* Conduct school visits, presentations, seminars, workshops, and promotional activities.
* Identify new business opportunities and expand the organization's school network in Kochi and nearby areas.
* Follow up with prospective schools and convert leads into long-term partnerships.
* Meet monthly and quarterly business development and admission targets.
* Coordinate with the marketing and admissions teams to ensure smooth lead conversion.
* Maintain records of school contacts, leads, meetings, follow-ups, and partnership status.
* Monitor market trends and competitor activities in the education sector.
* Prepare regular reports on business development activities and results.
Requirements
* Bachelor's degree in Marketing, Business Administration, Education, or a related field**.
* 2–3 years of experience in business development, sales, marketing, admissions, or the education sector.
* Experience in B2B sales, school partnerships, institutional sales, or education marketing** is preferred.
* Excellent communication, presentation, negotiation, and relationship-building skills.
* Strong ability to interact confidently with school management and decision-makers.
* Target-oriented with a proactive and result-driven approach.
* Willingness to travel for school visits and business meetings within Kochi and nearby locations.
* Good knowledge of the Kochi education market will be an advantage.
Compensation & Benefits
* **Salary:** ₹30,000 – ₹35,000 per month
* Performance-based incentives may be provided based on targets and company policy.
* Opportunity to grow within the education and business development sector.
### Key Performance Indicators (KPIs)
* Number of new school partnerships generated.
* Number of school meetings and presentations conducted.
* Student leads generated through school partnerships.
* Admission conversions from institutional leads.
* Monthly revenue/admission targets achieved.
* Retention and quality of school partnerships.
Job Type
Full-time | On-site
Location: Kottayam, Kerala
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
