Job Description: Executive Assistant & Sales Coordinator to the MD
Company: Amartarangini Private Limited / THE Amartarangini Hotel & Resorts
Location: Haridwar, Uttarakhand
Employment Type: Full-Time
Reporting to: Managing Director
Role Overview
We are seeking a highly organized, proactive, and business-minded professional to support the Managing Director. This hybrid role combines executive-level administrative assistance with active support in sales and business development. The ideal candidate will ensure smooth daily operations for the MD's office while helping drive revenue by managing B2B relationships, handling corporate inquiries, and coordinating travel partner bookings.
Key Responsibilities
1. Sales & Business Development Support
- Act as the initial point of contact for B2B travel partners, tour operators, and corporate clients (e.g., preparing and sending B2B rate letters and proposals).
- Maintain and actively update the database of travel agents, corporate clients, and potential leads.
- Follow up on sales leads generated through digital marketing, phone inquiries, and direct walk-ins to maximize conversion rates.
- Assist the MD in researching new business opportunities and drafting promotional pitches for the property.
2. Administrative & Executive Support
- Manage and maintain the Managing Director's demanding daily schedule, calendar, and appointments.
- Filter, prioritize, and respond to emails, phone calls, and business WhatsApp messages on behalf of the MD.
- Draft, review, and format professional correspondence and internal corporate memos.
- Organize business meetings, prepare agendas, and record minutes with actionable follow-ups.
3. Operational Coordination
- Act as a liaison between the MD and hotel department heads (Front Office, F&B, Housekeeping) to ensure VIP and group booking requirements are flawlessly executed.
- Assist in organizing and filing critical business documentation, including compliance records (e.g., FSSAI), legal agreements, and HR-related paperwork.
- Prepare briefings and summaries for the MD prior to key meetings or property inspections.
4. Travel & Logistics
- Arrange comprehensive travel itineraries, including flights, transportation, and accommodations for the MD’s business trips.
- Coordinate logistics and provide hospitality for visiting VIPs, corporate partners, or travel agents at the property.
Qualifications & Skills
- Bachelor’s degree in Business Administration, Hospitality Management, Sales & Marketing, or a related field.
- Proven experience as an Executive Assistant, Sales Coordinator, or similar dual-function role (hospitality sector experience is highly preferred).
- Exceptional written and verbal communication skills in both English and Hindi, with a polite and persuasive sales demeanor.
- Strong proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiar with basic CRM or lead-tracking methods.
- High level of discretion, integrity, and ability to handle confidential business information.
- Outstanding time-management skills and the ability to multitask effectively in a fast-paced hotel environment.
What We Offer
- Competitive salary commensurate with experience, plus potential performance incentives linked to sales targets.
- Opportunity to work closely with executive leadership and gain direct experience in hospitality business development.
- A dynamic and respectful work environment in Haridwar.
To effectively measure performance in a hybrid role, the KPIs need to balance administrative efficiency with measurable sales outcomes.
Here are realistic, measurable KPIs and sales targets tailored for an Executive Assistant & Sales Coordinator at THE Amartarangini Hotel & Resorts.
1. Sales & Business Development KPIs
Since this role handles B2B travel partners, tour operators, and direct leads, these metrics should focus on conversion and relationship management.
- B2B Partner Acquisition:
- Target: Onboard 3 to 5 new active travel agents or tour operators per month.
- Measurement: Number of new signed B2B rate agreements that result in at least one material booking within 60 days.
- Inbound Lead Conversion Rate (B2C & Direct):
- Target: Convert 20%–30% of direct phone inquiries, WhatsApp leads, and digital marketing inquiries (such as those from Delhi, Haryana, and NCR) into confirmed bookings.
- Measurement: Track total inquiries handled vs. successful reservations logged in the property management system.
- B2B Proposal Turnaround Time:
- Target: Send customized B2B rate letters and group booking proposals within 2 hours of the initial inquiry.
- Measurement: Time-stamp tracking on email or business WhatsApp dispatches.
- Corporate / Group Revenue Contribution:
- Target: Directly coordinate and close a set revenue amount or room-night target per quarter (e.g., generating ₹2,00,000 or 50 room nights directly from their managed B2B accounts). Adjust this baseline based on your seasonal occupancy.
2. Administrative & Executive Support KPIs
While harder to tie to a dollar amount, administrative performance can be measured by efficiency, accuracy, and the time saved for the Managing Director.
- Communication Response Time:
- Target: Acknowledge and filter all emails/messages directed to the MD's office within 1 business hour; resolve routine queries without escalating within 4 hours.
- Documentation Accuracy:
- Target: 100% accuracy in drafting critical business documents, legal correspondence, and compliance filings (like FSSAI updates or SOP distributions) with zero spelling, formatting, or factual errors.
- Inter-Departmental Briefings:
- Target: 100% success rate in communicating VIP, B2B, or group booking requirements (e.g., specific pure-veg meal plans, early check-ins) to the Front Office and F&B teams at least 24 hours prior to guest arrival, resulting in zero operational escalations.
- Schedule & Meeting Management:
- Target: Zero scheduling conflicts for the MD. Minutes of meetings and actionable follow-ups must be distributed within 24 hours of the meeting's conclusion.
Key Performance Indicators (First 90 Days)Successfully onboard a minimum of 5 new travel agent partners.Maintain a 2-hour maximum response time for all inbound booking inquiries and rate proposals.Ensure 100% accuracy in calendar management and inter-departmental communication for group arrivals.Achieve a minimum 20% conversion rate on direct sales inquiries.
Pay: ₹12,423.60 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
Work Location: In person
