Junior SEO Executive
Department
Digital Marketing / SEO
Experience
0–2 Years
Freshers with good practical knowledge of SEO may also apply.
About the Role
We are looking for a Junior SEO Executive who understands the fundamentals of Search Engine Optimization and can independently execute day-to-day SEO activities under the guidance of a senior SEO professional.
The candidate should have a strong understanding of On-Page SEO, Keyword Research, Keyword Mapping, Internal & External Linking, Competitor Analysis and basic SEO reporting.
Key Responsibilities1. On-Page SEO
- Optimize website pages for target keywords.
- Optimize:
- Title Tags
- Meta Descriptions
- H1/H2/H3 headings
- URL structure
- Image ALT tags
- Content structure
- Keyword placement
- Identify and suggest on-page optimization opportunities.
2. Keyword Research
- Conduct keyword research for products, services, blogs and landing pages.
- Identify:
- Primary keywords
- Secondary keywords
- Long-tail keywords
- Question-based keywords
- Commercial and informational keywords
- Analyze search volume, competition and keyword intent.
3. Keyword Mapping
- Map relevant keywords to individual website pages.
- Identify opportunities for new landing pages and blog topics.
- Ensure that multiple pages are not unnecessarily targeting the same keyword.
4. Internal Linking
- Identify internal linking opportunities.
- Create appropriate anchor text.
- Build logical links between relevant pages, blogs, products and service pages.
- Help improve website crawlability and page authority.
5. External Linking
- Identify relevant and authoritative external websites/resources.
- Implement appropriate outbound links where required.
- Assist in backlink-building activities under supervision.
6. Keyword Gap Analysis
- Compare the website's keyword visibility with competitors.
- Identify keywords for which competitors rank but our website does not.
- Prepare keyword-gap reports and recommendations.
7. Competitor Keyword Research
- Identify major SEO competitors.
- Research competitor keywords and ranking pages.
- Analyze:
- Competitor keyword strategy
- Top-ranking pages
- Content topics
- Search intent
- Backlink opportunities
- Identify opportunities that can be implemented on our website.
8. Basic Technical SEO
The candidate should have a basic understanding of:
- Website crawlability
- Indexing
- Sitemap
- Robots.txt
- Canonical tags
- Broken links
- 404 pages
- Redirects
- Page speed
- Mobile responsiveness
- Core Web Vitals
The candidate is not expected to be a technical SEO expert, but should be able to identify common issues and report them.
9. Content SEO
- Provide SEO inputs for blogs and website content.
- Prepare SEO content briefs.
- Suggest headings, keywords, FAQs and content structure.
- Check existing content for keyword optimization.
- Identify content opportunities based on search intent.
10. SEO Monitoring & Reporting
- Monitor keyword rankings.
- Track organic traffic and website performance.
- Identify ranking drops and opportunities.
- Prepare regular SEO reports.
- Maintain keyword and SEO activity sheets.
Minimum Skill Set
The candidate must have practical knowledge of:
SkillRequired LevelOn-Page SEOBasic–IntermediateKeyword ResearchBasic–IntermediateKeyword MappingBasicInternal LinkingBasic–IntermediateExternal LinkingBasicKeyword Gap AnalysisBasicCompetitor Keyword ResearchBasic–IntermediateCompetitor Keyword AnalysisBasicSearch Intent AnalysisBasicContent SEOBasicSEO AuditBasicTechnical SEOBasicGoogle Search ConsoleBasicGoogle Analytics / GA4BasicSEO ReportingBasicExcel / Google SheetsBasic–IntermediatePreferred SEO Tools
Knowledge of any of the following will be an advantage:
- Google Search Console
- Google Analytics / GA4
- Google Keyword Planner
- Google Trends
- Ahrefs
- SEMrush
- Ubersuggest
- Screaming Frog
- Google Sheets / Excel
Candidates do not need expertise in all tools. Strong fundamentals and the ability to learn tools quickly are more important.
Additional Skills
- Good analytical ability
- Basic understanding of search engine algorithms
- Good English reading and writing skills
- Ability to understand search intent
- Attention to detail
- Ability to work with Excel/Google Sheets
- Willingness to learn new SEO tools and techniques
- Ability to follow SEO processes and maintain documentation
Key Performance Indicators (KPIs)
The candidate's performance may be evaluated on:
- Number of pages optimized
- Keyword research quality
- Keyword mapping accuracy
- Internal linking implementation
- SEO errors identified and resolved
- Competitor research quality
- Keyword-gap opportunities identified
- Content briefs prepared
- Organic keyword growth
- Improvement in organic traffic
- Timely completion of SEO tasks
- Accuracy of SEO reports
Education
Minimum: Graduate in any discipline.
A degree/diploma in Marketing, Digital Marketing, Computer Science, IT, Business or a related field will be an advantage.
Who Should Apply?
This role is suitable for candidates who:
- Have 0–2 years of SEO experience
- Have completed an SEO course and want practical experience
- Understand basic SEO concepts
- Can perform keyword research independently
- Are comfortable working with spreadsheets and SEO tools
- Want to build a career in SEO and Digital Marketing
Important
We are looking for practical SEO understanding rather than certificates.
Candidates may be asked to complete a short practical SEO assignment/test during the recruitment process.
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
