Location: Bangalore
Experience: 15+ years of overall experience in brand strategy, creative leadership, and integrated marketing for B2C & B2B / technology-driven organizations
Role Overview
We are seeking a Brand Strategist & Creative Director to own and elevate our brand presence across all digital and marketing touchpoints. This is a highly hands-on leadership role responsible for defining brand strategy, directing creative execution, driving demand generation, and aligning marketing operations with business goals.
The ideal candidate will combine strategic thinking, creative excellence, and operational rigor, with deep experience in technology-led branding, AI-driven marketing, and automation-led growth in the US market.
A core expectation of this role is the ability to leverage AI/LLMs and automation to deliver measurable improvements in marketing efficiency, campaign velocity, and pipeline impact.
Candidates with prior experience in the US market across transportation, tourism, hospitality, or tour operations domains will be given strong preference.
Role & Responsibilities
1. Brand Strategy & Positioning
Define, evolve, and own the company’s brand strategy, brand architecture, messaging framework, and visual identity
Ensure consistent brand voice and storytelling across all channels, including website, campaigns, content, and sales assets
Lead brand research, competitive positioning, and market insights for B2B technology audiences
2. Creative Direction & Content Leadership
Act as the creative owner for all marketing outputs—campaigns, websites, videos, images, presentations, and sales enablement assets
Translate business objectives into high-impact creative concepts and campaign narratives
Lead creative production for:
- Brand and explainer videos
- Campaign visuals and ad creatives
- Website UI banners, visual storytelling, and assets
Maintain quality, originality, and consistency across all creative deliverables
3. Digital Campaigns & Demand Generation
Own end-to-end digital campaign planning and execution, from strategy to delivery in the US market
Drive organic and paid lead generation efforts aligned to pipeline and revenue goals
Plan, execute, and optimise:
- Website organic lead generation (SEO/GEO-driven)
- Paid media campaigns across Google, Meta, and LinkedIn
Collaborate closely with sales and leadership to align campaigns with GTM priorities
Leverage AI and automation to improve key performance metrics, including:
- Reduction in Cost per Lead (CPL)
- Improved conversion rates across funnel stages
- Faster campaign launch and optimization cycles
- Increased campaign scalability and efficiency
4. Website & Marketing Operations
Own the company website as a primary growth engine, including:
Conversion optimisation
Content strategy
SEO/GEO performance
Manage website updates, landing pages, and campaign integrations using WordPress
Lead marketing operations through HubSpot Marketing Hub, including:
Campaigns
Email workflows
Lead scoring and attribution
Reporting and dashboards
Implement AI/LLM-driven workflows to:
Scale content creation (blogs, landing pages, ad creatives)
Enable personalization and audience segmentation
Automate lead nurturing and lifecycle marketing
Drive measurable outcomes such as:
Improved website conversion rates
Higher MQL to SQL conversion
Reduced manual effort and faster turnaround time
5. Analytics & Performance Management
Track and analyse campaign and website performance using:
Google Analytics (GA4)
Looker Studio
HubSpot analytics
Translate data into insights and continuous improvement actions
Utilize AI-driven analytics to:
- Enable predictive insights and performance forecasting
- Optimize channel spend and budget allocation
Own and report on KPIs including:
- Marketing-attributed revenue and ROI
- Funnel conversion metrics
- Campaign efficiency and velocity
6. Project Delivery & Stakeholder Management
Own project timelines, creative workflows, and campaign delivery from concept to launch in the US market
Collaborate with internal stakeholders including leadership, sales, product, and external partners
Ensure on-time, on-brand, and high-quality delivery across multiple concurrent initiatives
Required Skills & Expertise
Strategic & Functional Expertise
Brand strategy & brand management
Creative direction and visual storytelling
Digital campaign strategy and execution
Website organic lead generation
Paid media lead generation
SEO / GEO understanding and implementation
Marketing operations and automation
End-to-end project delivery
Stakeholder management and executive communication
Mandatory: Hands-on expertise with AI tools, Large Language Models (LLMs), and AI-driven marketing workflows
Mandatory: Proven track record of using AI/automation to deliver measurable business outcomes, such as:
Reduction in Cost per Lead (CPL)
Improved conversion rates
Faster campaign deployment cycles
Increased content production efficiency
Tools & Platforms (Hands-on Experience Required)
HubSpot Marketing Hub
HubSpot CRM
WordPress CMS
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Analytics / GA4
Looker Studio
Canva
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects – or equivalents)
AI-powered tools and platforms (e.g., ChatGPT, generative AI tools, marketing automation platforms) – mandatory
Leadership Expectations
Strong ownership mindset with the ability to operate both strategically and tactically
Mentorship of internal creative, content, and marketing team members
Clear communicator who can influence senior stakeholders and business leaders
High attention to detail with a bias toward execution and measurable outcomes
Data-driven mindset with accountability for KPIs and business impact
Ability to translate AI/automation capabilities into tangible revenue and growth outcomes
Nice to Have
Experience in software development, SaaS, or IT services branding
Experience working in high-growth or scale-up environments
Exposure to ABM (Account-Based Marketing) and enterprise B2B campaigns
Experience in the US market within transportation, tourism, hospitality, or tour operations domains will provide a strong competitive advantage
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Name(Required)
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Do you have 15+ years of overall experience in brand strategy, creative leadership, and integrated marketing for B2C & B2B?(Required)
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Do you have hands-on experience with AI tools, Large Language Models (LLMs), and AI-driven marketing workflows?(Required)
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How many years of total professional work experience do you have?(Required)
Do you have experience in creative workflows, and campaign delivery from concept to launch in the US market?(Required)
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We are looking at immediate joiners; can you join us immediately?(Required)
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Do you have experience working in the transportation, tourism, hospitality, or tour operations domains?(Required)
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Do you have experience working with US-based clients or supporting US market operations?(Required)
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