Sales Executive – Data Security & Protection Solutions
Company: Synapse Valuetech Private Limited
Location: Sector 74A, Gurugram, Haryana
Employment Type: Full-Time | Work from Office
Experience: 2–4 Years
Function: B2B Sales / Enterprise Technology Sales
Solutions: Kaspersky Data Security, Cybersecurity & Data Protection Solutions
About the Role
Synapse Valuetech Private Limited is looking for a Sales Executive – Data Security & Protection Solutions to develop new business for its cybersecurity and data-protection portfolio, including Kaspersky solutions.
This is a customer acquisition and revenue-generation role for someone with 2–4 years of B2B technology-sales experience who is comfortable prospecting, meeting customers, understanding business and IT requirements, presenting solutions, following up opportunities and closing business.
Prior cybersecurity sales experience is preferred but is not mandatory for candidates who have strong B2B technology-sales fundamentals and the ability to quickly understand technical products.
The executive will receive product and solution support from Synapse, OEM/distributor teams and technical/pre-sales resources where required.
Key Responsibilities
1. New Business Development
- Identify and acquire new enterprise and mid-market customers.
- Generate opportunities through:
- Outbound calling and prospecting
- Existing company databases
- LinkedIn and digital prospecting
- Referrals
- Channel relationships
- Industry networking and events
- Marketing-generated leads
- Identify relevant decision-makers including CIOs, CISOs, CTOs, IT Heads, Infrastructure Heads, Information Security Heads and Procurement teams.
- Develop business primarily across Delhi NCR and assigned territories.
2. Customer Requirement Discovery
- Understand the customer's existing IT and cybersecurity environment.
- Identify business risks, security gaps and data-protection requirements.
- Understand existing security products, licence renewals and competing solutions being used by the customer.
- Identify opportunities relating to endpoint security, data security, threat prevention, ransomware protection and related cybersecurity requirements.
- Qualify opportunities based on requirement, decision-maker, budget, timeline and probability of closure.
3. Solution Selling
- Position appropriate Kaspersky and other approved security solutions against customer requirements.
- Explain product capabilities and business benefits in clear commercial language.
- Coordinate with technical and pre-sales teams for:
- Product demonstrations
- Technical discussions
- Solution configuration
- Proof-of-concepts
- Customer evaluations
- Work with customers from initial discovery through technical evaluation and commercial decision.
4. Complete Sales Cycle Ownership
The Sales Executive will progressively be expected to manage the complete sales process:
Prospecting → Qualification → Discovery → Solution Mapping → Demo / POC → Proposal → Negotiation → Order Closure → Collection → Renewal / Expansion
Responsibilities include:
- Customer meetings
- Requirement discovery
- Product presentations
- Opportunity qualification
- Demonstration coordination
- Proposal and quotation preparation
- Commercial negotiations
- Follow-ups
- Purchase-order closure
- Payment and collection coordination
- Renewal identification
- Account expansion
5. Account Development
- Maintain relationships with newly acquired customers.
- Identify licence expansion and additional security requirements.
- Track upcoming renewals.
- Identify cross-selling and upselling opportunities.
- Develop successful new customers into recurring Synapse accounts.
6. OEM / Distributor Coordination
- Coordinate with Kaspersky, distributors and channel teams for:
- Opportunity registration
- Product selection
- Pricing
- Commercial approvals
- Licensing
- Technical assistance
- Participate in relevant product training and certification programmes.
- Maintain familiarity with the cybersecurity solutions being sold by Synapse.
7. CRM & Pipeline Management
All meaningful sales activities must be maintained in the company's CRM.
Each opportunity should include:
- Customer
- Decision-maker / influencer
- Identified requirement
- Proposed solution
- Estimated deal value
- Expected gross margin
- Current sales stage
- Competition
- Expected closure date
- Next action
An enquiry, customer contact or quotation without a confirmed requirement will not automatically be considered a Qualified Opportunity.
Sales Targets & Performance Expectations
The role will have a structured ramp-up period rather than expecting full sales targets immediately.
Initial Ramp-Up
Period| Primary Objective| Indicative Sales| Gross Margin Target
Month 1| Product learning, prospecting and account development| No hard target| —
Month 2| Qualified pipeline development| ₹2–3 L| ₹0.30–0.50 L
Month 3| Initial closures| ₹5 L| ₹0.75 L
Month 4| Increasing conversions| ₹7.5 L| Approx. ₹1.20 L
Month 5| Consistent monthly sales| ₹10 L| Approx. ₹1.65–1.75 L
Month 6 onwards| Full commercial target| ₹12–15 L/month| ₹2.25 L/month
Kaspersky products typically generate approximately 15–20% gross margins. Accordingly, Gross Margin / Contribution will be treated as a more important commercial performance measure than sales revenue alone.
Steady-State Monthly Expectations
After completion of the initial ramp-up period, the executive should ordinarily work towards:
- ₹2.25 lakh monthly Gross Margin
- Approximately ₹12–15 lakh monthly sales revenue
- ₹45–60 lakh qualified rolling sales pipeline
- 2–3 new paying customers per month
- Approximately 15–20 meaningful customer meetings per month
- 6–8 active proposals / quotations
- Consistent CRM and forecasting discipline
Targets may be revised by management based on product mix, customer segments, territory, actual product margins and market conditions.
Performance Measurement
Performance will be evaluated across both commercial outcomes and sales activity.
Indicative weightage:
Performance Parameter| Weight
Gross Margin / Contribution Achieved| 40%
Sales Revenue Achieved| 20%
New Customers Acquired| 15%
Qualified Pipeline Generated| 10%
Opportunity Conversion| 5%
Collections| 5%
CRM & Forecast Discipline| 5%
Margin Discipline
The role is expected to generate profitable sales, not merely topline revenue.
Commercial discounts resulting in substantially lower margins may require management approval and may have a corresponding impact on sales incentives.
Candidate Profile
Required
- 2–4 years of B2B technology-sales experience.
- Experience in any of the following would be relevant:
- Cybersecurity
- IT Infrastructure
- Networking
- Enterprise Software
- SaaS
- Cloud Solutions
- IT Services
- System Integration
- Demonstrated ability to prospect and develop new customers.
- Comfortable making outbound customer calls and arranging meetings.
- Ability to conduct customer discussions and product presentations.
- Strong follow-up and relationship-management skills.
- Commercial negotiation ability.
- Comfortable working with monthly and quarterly performance targets.
- Good spoken and written English.
- Working knowledge of CRM or structured opportunity management.
- Willingness to travel for customer meetings across Delhi NCR.
Preferred
Experience selling or working with any of the following will be advantageous:
- Endpoint Protection
- Endpoint Security
- EDR / XDR
- Ransomware Protection
- Data Security
- Data Protection
- DLP
- Email Security
- Network Security
- Cloud Security
- Threat Detection
- Information Security Solutions
Candidates from IT resellers, cybersecurity companies, VARs, system integrators, distributors and enterprise IT solution providers are particularly relevant.
What We Value More Than Years of Experience
For this position, the ability to sell and learn is more important than simply having worked in cybersecurity for several years.
We are looking for someone who demonstrates:
- Strong prospecting ability
- Confidence speaking with business and IT customers
- Persistence and disciplined follow-up
- Ability to understand technical products
- Curiosity about cybersecurity
- Commercial thinking
- CRM discipline
- Ability to convert opportunities into orders
An experienced lead-generation candidate who has never owned customer conversations or closures may be less suitable than a strong 2–3 year B2B salesperson who has demonstrated the ability to independently develop and close business.
Compensation
Fixed Compensation: Approximately ₹5.0–5.5 LPA
plus
Performance-Linked Sales Incentives
The incentive structure will reward achievement of revenue, gross-margin and customer-acquisition targets, with higher earning potential for performance above target.
Compensation may vary based on the candidate's relevant experience, existing compensation, cybersecurity exposure and demonstrated sales capability.
Location & Working Model
Sector 74A, Gurugram, Haryana
This is primarily a Work-from-Office and customer-facing position.
The executive will be expected to travel within Delhi NCR for customer meetings, demonstrations and business-development activities.
Growth Opportunity
The position provides an opportunity to develop expertise in the rapidly growing cybersecurity and data-protection market.
A successful Sales Executive can progressively move towards:
Sales Executive → Senior Sales Executive → Enterprise Account Manager → Territory / Sales Manager
with increasing responsibility for enterprise accounts, larger sales targets and additional cybersecurity solution portfolios.
The objective of the role is straightforward: develop a strong qualified pipeline, acquire new customers and generate profitable recurring business for Synapse Valuetech's Data Security & Protection Solutions practice.
Pay: ₹25,000.00 - ₹33,000.00 per month
Benefits:
Work Location: In person
