Junior Digital Marketing Associate
Company: Abroad Eduversity Global Group (AE Global Group)
Department: Digital Marketing
Position: Junior Digital Marketing Associate
Employment Type: Full-Time
Location: Kolkata
Work Mode: Work From Office
Experience: 0–2 Years
Reporting To: Digital Marketing Manager / Marketing Head
About AE Global Group
Abroad Eduversity Global Group (AE Global Group) is an international education-focused organization helping students explore and pursue higher education opportunities across global destinations. We are looking for a creative, proactive and digitally savvy Junior Digital Marketing Associate to support our growing digital presence and student lead-generation activities.
The role will involve social media management, content creation, SEO, digital campaigns, lead generation, analytics and online brand promotion. These are commonly combined responsibilities in entry-level digital marketing roles, particularly within education and EdTech.
Key Responsibilities1. Social Media Management
- Manage AE Global Group's social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Assist in developing and maintaining a monthly social media content calendar.
- Create, schedule and publish engaging posts, reels, stories and promotional content.
- Monitor social media trends, hashtags, formats and audience engagement.
- Respond to basic comments, messages and audience interactions professionally.
- Track growth in followers, reach, engagement and leads.
2. Content Creation
- Assist in creating content related to:
- Study Abroad
- International Universities
- Courses & Programmes
- Scholarships
- Student Success Stories
- Admission Updates
- Events & Webinars
- Educational and career-related topics
- Write captions, short-form content, blogs and promotional copy.
- Coordinate with the Design and Video Team for creatives, reels and other marketing assets.
- Assist in creating quick social media creatives using Canva or similar tools.
3. SEO & Website Support
- Assist with basic on-page and off-page SEO activities.
- Conduct basic keyword research for education and study-abroad-related topics.
- Assist in optimizing website pages, blogs, headings, meta descriptions and content.
- Support backlink-building and other basic off-page SEO activities.
- Monitor website visibility and organic traffic.
- Assist with Google Search Console and Google Analytics reporting.
4. Digital Campaign Support
- Assist in planning and executing digital marketing campaigns.
- Support Google Ads and Meta Ads campaigns under the supervision of the marketing team.
- Assist with audience research, campaign creatives, ad copies and campaign monitoring.
- Track leads generated through digital campaigns.
- Coordinate with the B2C/Admissions team to understand lead quality and campaign performance.
5. Lead Generation & Marketing Support
- Support digital activities aimed at generating student enquiries and admissions leads.
- Monitor lead-generation campaigns and promotional activities.
- Coordinate with the B2C team to understand lead conversion and campaign requirements.
- Assist in promoting webinars, seminars, events and university-related activities.
6. Analytics & Reporting
- Track social media, website and campaign performance.
- Prepare daily/weekly/monthly digital marketing reports.
- Monitor metrics such as:
- Reach
- Impressions
- Engagement
- Website traffic
- Leads
- Conversion
- Cost per Lead
- Campaign performance
- Identify trends and suggest improvements based on performance data.
7. Competitor & Market Research
- Research competitors in the study-abroad and international education sector.
- Monitor competitor social media pages, campaigns and content strategies.
- Identify new digital marketing trends, platforms and content opportunities.
- Stay updated with changes in social media algorithms and digital marketing practices.
Key Performance Indicators (KPIs)
- Social media growth and engagement
- Content publishing consistency
- Number and quality of digital leads generated
- Website traffic growth
- SEO improvement
- Campaign performance
- Content reach and engagement
- Timely submission of marketing reports
- Execution of assigned digital campaigns
- Overall contribution to brand visibility and lead generation
Required Skills
- Basic understanding of Digital Marketing, SEO, SMM and SEM.
- Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
- Basic knowledge of Google Ads and Meta Ads is preferred.
- Familiarity with Google Analytics and Google Search Console.
- Basic knowledge of Canva or other creative-design tools.
- Good content writing and copywriting skills.
- Good communication and coordination skills.
- Strong analytical and research skills.
- Good knowledge of MS Excel/Google Sheets.
- Ability to understand marketing data and prepare reports.
Educational Qualification
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Media or any related field.
- A certification in Digital Marketing will be an added advantage.
- Freshers with relevant internships, certifications or practical projects may be considered.
Preferred Experience
0–2 years of experience in digital marketing, social media management, content marketing or a similar role.
Freshers with a strong understanding of digital marketing and a good portfolio/project work are welcome.
Preferred Candidate Profile
We are looking for someone who is:
- Creative and digitally aware
- Proactive and willing to learn
- Comfortable working in a fast-paced environment
- Interested in social media and emerging digital trends
- Good at multitasking and meeting deadlines
- Data-oriented and willing to learn from campaign performance
- Strong in written and verbal communication
- Passionate about digital marketing and the education sector
What We Offer
- Hands-on exposure to international education marketing
- Opportunity to work on SEO, social media, paid campaigns and lead generation
- Training and mentorship from the digital marketing team
- Performance-based growth opportunities
- Professional and collaborative work environment
- Career growth within AE Global Group
This is a hands-on, target-oriented digital marketing role where the candidate will be expected to actively contribute to AE Global Group's online visibility, student lead generation and overall digital growth.
Pay: ₹10,000.00 - ₹50,000.00 per month
Work Location: In person
