Shiliguri West Bengal General manager Jobs – 2 Open Jobs Today

General Manager - Sales & Marketing
CHAICHUN —Matigara, West Bengal
- Full-time
- Sales
- Master's degree
- MBA
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Area Manager
Octaceutical Private Ltd —Siliguri, Guwahati, Assam
- ₹25,000 - ₹35,000 a month
- Full-time
- Sales
- Business development
- Bachelor's degree
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Area Manager
Octaceutical Private Ltd —Siliguri, Guwahati, Assam
Monitor stock levels to prevent market stockouts and handle near-expiry products. Experienced candidate required (minimum 2 years experience as an ASM or a…
₹25,000 - ₹35,000 a month
Quick apply
Executive Territory Manager
Syngenta Crop Protection —Shiliguri, West Bengal
Work with colleagues within the territory, in the division, in the crop groups and marketing function to develop effective governance and ways of working at the…
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General Manager - Sales & Marketing

CHAICHUN
Matigara, West Bengal

Quick apply

Job details

Full-time

Qualifications

Business Management
Sales
Master's degree
Sales
MBA
Leadership
Financial acumen
Marketing
Negotiation

Full job description

Job Description – General Manager (Sales & Marketing)

Department: Sales & Marketing

Industry: Tea / FMCG

Job Summary:

The General Manager – Sales & Marketing will be responsible for leading the overall sales and marketing function of the organization, driving revenue growth, expanding market share, and building a strong brand presence in domestic and international markets. This role requires strategic leadership, strong business acumen, and deep expertise in FMCG/tea industry dynamics including HoReCa, retail, private label, and institutional sales.

Key Responsibilities:

Strategic Leadership:

· Develop and implement long-term sales and marketing strategies aligned with company goals.

· Drive business expansion across domestic and international markets.

· Identify new revenue streams including premium teas, wellness teas, and specialty segments.

· Lead annual business planning, budgeting, and forecasting.

Sales Management:

· Oversee complete sales operations including retail, distribution, HoReCa, and institutional channels.

· Drive growth in corporate sales, bulk business, and export markets.

· Develop and strengthen distributor and dealer networks across regions.

· Ensure achievement of revenue, volume, and profitability targets.

· Monitor market trends, competitor strategies, and pricing structures.

Marketing & Brand Strategy:

· Lead brand positioning and marketing strategy for all product categories.

· Oversee ATL/BTL activities, digital marketing, and promotional campaigns.

· Develop and grow private label and white label business.

· Ensure consistent brand identity, packaging, and communication across channels.

· Drive product innovation and successful market launches.

Business Development:

· Explore and develop new business opportunities in HoReCa, corporate gifting, and modern trade.

· Build strategic partnerships with key clients, institutions, and international buyers.

· Expand e-commerce and online presence across marketplaces.

Team Leadership & Development:

· Lead and mentor Sales, Marketing, and BDM teams.

· Establish KPIs and performance metrics for all team members.

· Drive a high-performance culture with strong accountability.

· Conduct regular training and capability-building initiatives.

Financial & Operational Control:

· Manage sales and marketing budgets effectively to ensure maximum ROI.

· Monitor P&L, margins, and cost optimization strategies.

· Ensure efficient supply-demand planning in coordination with operations.

Client & Stakeholder Management:

· Maintain strong relationships with key distributors, corporate clients, and partners.

· Lead high-level negotiations and contract finalizations.

· Ensure high customer satisfaction and long-term business retention.

Reporting & Governance:

· Provide regular business updates, MIS reports, and strategic insights to management.

· Ensure compliance with company policies and market regulations.

Key Requirements:

· MBA in Marketing / Sales / Business Management (preferred).

· 10–15+ years of experience in Sales & Marketing, preferably in FMCG/Tea industry.

· Proven track record in handling large-scale sales operations and leading teams.

· Strong exposure to HoReCa, exports, private label, and corporate sales.

· Excellent leadership, negotiation, and strategic planning skills.

Core Competencies:

· Strategic thinking & execution

· Leadership & team building

· Market expansion & revenue growth

· Brand management & positioning

· Strong business and financial acumen

Key Performance Indicators (KPIs):

· Revenue growth & sales target achievement

· Market share expansion

· Channel and distributor network growth

· Brand visibility & campaign ROI

· Profitability and margin improvement

Work Location: In person

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