west bengal content lead Jobs – 268 Open Jobs Today

Digital Marketing Manager (SEO, Content & B2B Lead Gen)
Ecomaverick Private Limited —Gopalpur, West Bengal
- ₹50,000 - ₹1,50,000 a month
- Full-time
- English
- AI
- Marketing
- Paid time off
- Work from home
Quick apply
10d
TM Sourcing East
Aditya Birla Group —West Bengal
8d
Content Lead
iLEAD —Topsia, Kolkata, West Bengal
- From ₹13,400 a month
- Leadership
3d
Social Media Executive
Nomix (Digital Marketig Company) —Ballygunge, Kolkata, West Bengal
- ₹15,000 - ₹18,000 a month
- Full-time
- Marketing
- Social media management
- Bachelor's degree
Quick apply
Public Relations Manager
Bkp Club —Barakpur, West Bengal
- ₹15,000 - ₹30,000 a month
- Full-time
- English
- Bachelor's degree
- Computer networking
- Commuter assistance
- Paid time off
Quick apply
1d
Creative Director
Kofuku Technologies Pvt. Ltd. —New Town, Kolkata, West Bengal
- Full-time
- English
- Bachelor's degree
- In-person
Quick apply
Marketing Manager
ANUPRERNA ARTISAN ALLIANCE PRIVATE LIMITED —Memari, West Bengal
- ₹15,000 - ₹25,000 a month
- Full-time
- Project management
- In-person
- Communication skills
- Health insurance
- Paid time off
Quick apply
2d
Lead Cloud Specialist (Incident and Change Management)
Hyland —Kolkata, West Bengal
- Full-time
- Remote
- Bachelor's degree
- Communication skills
Social Media & E-Commerce Executive
CrazyNeedle —Kalyani, West Bengal
- ₹10,000 - ₹15,000 a month
- Part-time
- Microsoft Excel
- English
- In-person
- Flexible schedule
Quick apply
6h
Lead Regional HR Business Partner
Hyland —Kolkata, West Bengal
- Full-time
- Bachelor's degree
- Human resources
- Communication skills
Advertising & Promotions Manager
Brainware University —Kolkata, West Bengal
Senior Brand Manager
Beyond Crimson —Shiliguri, West Bengal
- From ₹30,000 a month
- Full-time
- In-person
Quick apply
Lead — Public Relation & Branding
Brainware University —Kolkata, West Bengal
- Email
- Leadership
- Communication skills
Senior Cloud Specialist (Incident and Change Management)
Hyland —Kolkata, West Bengal
- Full-time
- Remote
- Bachelor's degree
- Communication skills
Brand Manager
Deuti developers —Shiliguri, West Bengal
- From ₹1,00,000 a month
- Full-time
- Marketing
- Master's degree
- Presentation skills
Quick apply
Solar Sales Manager
Environment Conservation Society (Switch ON Foundation) —Jalpaiguri, West Bengal
- ₹45,000 - ₹50,000 a month
- Full-time
- Sales
- English
- Finance
- Paid time off
Quick apply
4d
LinkedIn Ad Manager
Caliber Connect —Salt Lake, Kolkata, West Bengal
- ₹25,000 - ₹30,000 a month
- Full-time
- Marketing
- Analysis skills
- Bachelor's degree
- Paid time off
Quick apply
11d
Sr. Program Manager
Antahin Abha Foundation —Kolkata, West Bengal
- From ₹50,000 a month
- Full-time
- English
- Microsoft Office
- Project management
Quick apply
6d
Assistant Manager – E-Commerce Training Operations (WFO, Durgapur)
Fusion CX —Durgapur, West Bengal
- Microsoft Powerpoint
- Microsoft Excel
- Analysis skills
CRM Specialist
iLEAD —Topsia, Kolkata, West Bengal
- From ₹13,400 a month
- Full-time
3d

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Digital Marketing Manager (SEO, Content & B2B Lead Gen)

Ecomaverick Private Limited
Gopalpur, West Bengal

Quick apply

Job details

Full-time
₹50,000 - ₹1,50,000 a month
10 days ago

Benefits

Paid time off
Work from home

Qualifications

Email marketing
WordPress
Keyword research
Google Tag Manager
Lead generation
English
Graphic design
Canva
B2B
Google Search Console
SEO tools
Content strategy
AI
Google Analytics
Figma
B2B Marketing
Marketing

Full job description

We are a UK-based multi-entity business with operations across the UK, India, and Europe. We are looking for a hands-on B2B Organic Growth & Content Lead to take ownership of our international digital presence.

We operate a portfolio of 4–5 core B2B websites across WordPress (lead-gen focus) and Shopify (B2B ecommerce). This is a senior-level individual contributor role for an expert who can define strategy, execute without guidance, and provide proven results using ethical, "white-hat" techniques.

Location & Flexibility

This position is available at either our Kolkata regional office or our Ahmedabad factory/office. We offer a Hybrid working model for the right candidate, combining the stability of an established MNC with the flexibility of modern working practices.

Key Responsibilities

Strategic SEO & AEO (Answer Engine Optimisation)

Performance SEO: Own end-to-end SEO for our WordPress and Shopify properties. This includes technical health (Core Web Vitals, Schema, Site Architecture) and ranking for high-intent B2B commercial keywords. Use tools such as SEMrush for keyword research, site audits, and identifying high-value SEO opportunities.
AEO (The Future of Search): Future-proof our visibility by optimising content for AI-driven engines (ChatGPT, Google Gemini/SGE, Perplexity). You will ensure our business is the "primary source" for AI-generated answers in our industry.

B2B Content & LinkedIn Authority

Strategic Content: Move beyond "blogging" to build topical authority. You will build a roadmap of pillar pages, industry use-cases, and comparison guides that drive conversions. Use SEMrush (Keyword Gap, Topic Research, and competitor analysis tools) to identify content opportunities that drive qualified B2B leads.
LinkedIn Organic: Manage LinkedIn as our lead B2B social platform. You will create professional content that engages senior decision-makers and builds our corporate brand voice.

3. Email Marketing & CRM Lifecycle

Lead Nurturing: Own the email strategy to move prospects from "interested" to "meeting booked."
CRM Transition: We are currently using Pipedrive and moving to Odoo. You will ensure lead sources from organic channels are mapped correctly and that our digital marketing data remains clean during this transition.

4. Performance via AI & Automation

AI Collaboration: You will be expected to work alongside our internal AI team to achieve superior results. This includes using AI to scale research, automate repetitive SEO tasks, and enhance data analysis—ensuring AI is used as a multiplier for quality and efficiency.

Candidate Requirements (Non-Negotiable)

B2B Specialist: Proven experience in a B2B environment (Lead-gen cycles of 3–12 months). Generalists from B2C-only backgrounds will not be suitable.
Technical Foundations: Expert-level proficiency with GA4, Search Console, Screaming Frog/Ahrefs, SEMrush and Google Tag Manager.
Independent Operator: You must be "hands-on." You are expected to design the strategy and then go into the CMS/Tools to implement it yourself.
The "Right Way": Strictly ethical, white-hat techniques only. We focus on long-term brand equity over short-term shortcuts.

Advantageous Skills

Graphic Design: Proficiency in Canva, Figma, or Adobe Suite to produce professional, clean B2B assets for LinkedIn and Email campaigns.
Multi-Entity Experience: Experience working for an MNC with international stakeholders (UK/Europe).

What Success Looks Like

Enquiry Growth: Consistent increase in the volume and quality of inbound MQLs/SQLs.
Technical Excellence: Maintaining a high SEO health score and "AEO-ready" status across all sites.
Reporting: Providing clear, numbers-based reports that demonstrate ROI and pipeline influence.

How to Apply

Please submit your CV along with a short note addressing the following:

A B2B organic success story: Provide specific numbers of how you increased leads/revenue in a previous role.
AI in Marketing: One practical example of how you have used AI in your current workflow to improve results.
Graphic Design: Mention any design tools you are comfortable using for day-to-day tasks.

Pay: ₹50,000.00 - ₹150,000.00 per month

Benefits:

Paid time off
Work from home

Application Question(s):

What is your current CTC and expected CTC ?
We have a WordPress site for lead-gen and a Shopify site for B2B transactions. Explain your different approaches to SEO and content for these two types of sites. How does the 'intent' of the user change, and how would you optimize for both?
If we want our websites to be the primary source of information for an AI-agent (like ChatGPT or Google Gemini) answering a query about our industry, what specific technical and content steps would you take today?
You are given 5 B2B websites that haven't been optimized in 6 months. In your first 30 days, without a manager telling you what to do, walk us through how you would audit, prioritize, and decide which site gets your attention first.
How would you ensure that a lead coming from a LinkedIn post or a specific blog article is correctly attributed when it hits our CRM (Pipedrive/Odoo)? Why is this critical for your role?
How do you currently work with AI to improve your marketing output? Give us an example of a prompt or a workflow where AI helped you achieve a result you couldn't have achieved as quickly (or at all) on your own.

Experience:

B2B (Business-to-Business) marketing: 5 years (Preferred)

Language:

English (Required)

Work Location: Hybrid remote in Rajarhat Gopalpur, West Bengal

Quick apply

Refine Your Search

content lead jobs in west bengal

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TM Sourcing East

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Senior Cloud Specialist (Incident and Change Management)

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Assistant Manager – E-Commerce Training Operations (WFO, Durgapur)

CRM Specialist

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