Job Description
Asst. General Manager (AGM)/ Deputy General Manager (DGM) – Mining Equipment Business
Location: Jaipur, Rajasthan
Function: Sales & Marketing
Reporting To: Business Head / Regional Head – Mining Equipment Business
Position Purpose
The Asst. General Manager (AGM)/ Deputy General Manager (DGM) – Mining Equipment Business will be responsible for driving business growth, increasing market share, and strengthening customer relationships across the assigned territory. The role focuses on developing new business opportunities, managing key customer accounts, promoting mining equipment and aftermarket solutions, and delivering sustainable revenue and profitability growth.
The incumbent will serve as a strategic partner to mining customers by understanding their operational requirements and providing value-driven solutions that enhance productivity, equipment performance, and operational efficiency.
Key Responsibilities
Business Development & Revenue Growth
- Develop and execute territory growth strategies aligned with business objectives.
- Drive sales of mining equipment, parts, service solutions, and value-added offerings.
- Identify and develop new customers, mining projects, contractors, and business opportunities.
- Build and maintain a strong sales pipeline to achieve order booking and revenue targets.
- Increase market penetration and market share within the assigned territory.
- Develop account growth plans for strategic customers and key mining accounts.
- Drive profitable growth through cross-selling and up-selling opportunities.
Customer Relationship Management
- Build strong relationships with mine owners, contractors, consultants, procurement teams, and senior customer stakeholders.
- Act as the primary commercial interface for key accounts.
- Understand customer needs and recommend customized business solutions.
- Conduct regular customer visits to strengthen engagement and identify future opportunities.
- Ensure timely resolution of customer concerns through effective coordination with internal teams.
- Enhance customer satisfaction and retention through proactive relationship management.
Sales & Commercial Management
- Manage the complete sales cycle from lead generation to order closure.
- Prepare techno-commercial proposals and participate in contract negotiations.
- Develop pricing strategies while ensuring profitability and competitiveness.
- Support tender participation and commercial bid submissions.
- Monitor sales performance, proposal conversion rates, and order realization.
- Ensure compliance with company commercial policies and governance requirements.
Market Intelligence & Strategic Planning
- Track industry trends, mining investments, competitor activities, and market developments.
- Identify upcoming projects and emerging business opportunities.
- Analyse customer requirements and market gaps to support business expansion.
- Provide regular market intelligence inputs to business leadership.
- Recommend new products, services, and business models based on market insights.
Key Account Management
- Manage strategic relationships with major mining customers and contractors.
- Develop and implement Key Account Plans for high-value customers.
- Conduct periodic business reviews and engagement meetings.
- Identify fleet expansion, replacement, and modernization opportunities.
- Promote lifecycle solutions that improve equipment uptime and reduce operating costs.
Cross-Functional Collaboration
- Work closely with Product Support, Service, Parts, Marketing, Finance, Supply Chain, and Product Management teams to deliver superior customer solutions.
- Coordinate internal resources to ensure successful execution of customer commitments.
- Support business initiatives aimed at enhancing customer experience and operational excellence.
Forecasting & Business Reporting
- Prepare monthly sales forecasts and business plans.
- Maintain opportunity pipelines and CRM data accurately.
- Monitor key sales and profitability metrics.
- Support annual budgeting and demand planning processes.
- Provide periodic business reviews and management reports.
Safety & Compliance
- Promote a strong safety culture during customer interactions and site visits.
- Ensure compliance with company policies, ethical standards, and statutory requirements.
- Support sustainable and responsible business practices.
Educational Qualification
- Diploma/ Bachelor's Degree in Mechanical Engineering, Mining Engineering or related discipline.
- MBA in Marketing, Sales, or Business Management preferred.
Experience
- 15–25 years of experience in Mining Equipment, Construction Equipment, Heavy Machinery, Industrial Equipment, or Capital Equipment industries.
- Proven track record in business development, sales management, and customer relationship management.
- Experience handling large mining customers and strategic accounts.
- Exposure to commercial negotiations, tendering, and contract management.
- Strong understanding of the mining industry and equipment applications.
Competencies
Functional Competencies
- Business Development
- Strategic Selling
- Key Account Management
- Solution Selling
- Customer Relationship Management
- Market Intelligence
- Commercial Negotiation
- Territory Management
- Sales Forecasting
- Contract Management
- Mining Equipment Applications
- Aftermarket Business Development
Leadership Competencies
- Strategic Thinking
- Customer Centricity
- Business Acumen
- Influencing and Negotiation Skills
- Stakeholder Management
- Decision Making
- Collaboration and Teamwork
- Execution Excellence
- Results Orientation
Behavioural Competencies
- Entrepreneurial Mindset
- Ownership and Accountability
- Integrity and Professionalism
- Analytical Thinking
- Problem Solving
- Communication Skills
- Relationship Building
- Adaptability and Learning Agility
Travel Requirement
The role requires extensive travel across Delhi, Rajasthan and adjoining mining regions for customer engagement, mine site visits, business development activities, dealer interactions, and industry events.
