Kolkata West Bengal Part time content Jobs – 65 Open Jobs Today

Digital Marketing Manager – Performance Marketing
Sanaka Educational Trust's Group of Institutions —Kolkata, West Bengal
- ₹35,000 - ₹70,000 a month
- Marketing
- Master's degree
- Bachelor's degree
- Commuter assistance
Quick apply
8d
Social Media Marketing Intern
Ornatus Jewels —Dover Lane, Kolkata, West Bengal
- ₹5,000 - ₹7,000 a month
- Full-time
- Social media management
- In-person
- AI
Quick apply
Lady Liaison Assist. in a travel agency
Skysketch India holidays —Kolkata, West Bengal
- ₹12,000 - ₹13,500 a month
- Full-time
- Microsoft Word
- Microsoft Excel
- Up to 50% travel
Quick apply
Digital Marketing & SEO Executive
Rahaman Aircon India Private Limited —Barasat, West Bengal
- ₹12,000 - ₹22,000 a month
- Part-time
- Microsoft Excel
- In-person
- Communication skills
Quick apply
Graphics Designer & Video Editor
Skillsonics India Pvt Ltd —Kolkata, West Bengal
- ₹20,000 - ₹26,000 a month
- Full-time
- In-person
- AI
Quick apply
9d
Graphic Designer
Goodshine Concept Creation Pvt Ltd —Park Circus, Kolkata, West Bengal
- ₹25,000 - ₹30,000 a month
- Full-time
- Microsoft Powerpoint
- English
- In-person
Quick apply
Video-Editor & Graphic Designer
Caring Minds —Kolkata, West Bengal
- Email
Digital Marketing Executive
Floatingchip Internet Technology —Kolkata, West Bengal
- Full-time
- Microsoft Powerpoint
- Writing skills
- Project management
- Paid holidays
Operations / Senior Operations Manager, Amazon
ASSPL - Haryana - C77 —Kolkata, West Bengal
- Full-time
- Management
- Analysis skills
- Bachelor's degree
CTL-EDSP, AMZL
ASSPL - West Bengal - D36 —Kolkata, West Bengal
- Full-time
- Microsoft Excel
- Management
- Master's degree
3d
Digital Marketing Executive
Caring Minds —Kolkata, West Bengal
- Email
- English
Presales Solution Architect – Digital Workplace Services
UST —Kolkata, West Bengal
- Microsoft Powerpoint
- Windows
- AI
Quick apply
1d
Marketplace Manager Zalando (m/w/d)
Gusti Leder GmbH —Kolkata, West Bengal
- Online application
- Hybrid work
- Microsoft Excel
- Sales
- English
- Flexible schedule
Quick apply
Business Development Manager/Lead Generator
The Teachief Academy —Salt Lake, Kolkata, West Bengal
- ₹8,000 - ₹15,000 a month
- Part-time
- CRM software
- Research
- Business development
Motion Graphics Designer
Sundew —Kolkata, West Bengal
- Full-time
- Bachelor's degree
- Communication skills
Cyber Risk Strategy and Management Senior Associate
Grant Thornton INDUS —Kolkata, West Bengal
- Full-time
- Hybrid work
- Computer Science
- Windows
- Master's degree
- Health insurance
- Cell phone reimbursement
Custom Software Engineer
Accenture —Kolkata, West Bengal
- Full-time
- Azure
- Analysis skills
- Project management
Senior Manager - Modern Workplace (Microsoft 365)
IFS —Kolkata, West Bengal
- Full-time
- Hybrid work
- Computer Science
- Bachelor's degree
- Travel
Quick apply
Solution Architecture Associate Manager
Accenture —Kolkata, West Bengal
- Full-time
- Microsoft Powerpoint
- Microsoft Excel
- Research
Service Operation
Continental —Kolkata, West Bengal
- Online application
- Master's degree
- Travel
- Data entry

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Digital Marketing Manager – Performance Marketing

Sanaka Educational Trust's Group of Institutions
Kolkata, West Bengal

Quick apply

Job details

Permanent
₹35,000 - ₹70,000 a month
8 days ago

Benefits

Commuter assistance

Qualifications

Marketing
Keyword research
Google Tag Manager
Master's degree
Sales
Bachelor's degree
Mentoring
SEO
Conversion optimisation
Marketing automation
Google Search Console
Google Ads
Google Analytics
Communication skills
Marketing
Performance marketing

Full job description

Location: Mani Casadona, Rajarhat, New Town

Employment Type: Full-time

Reports To: Head of Marketing

Team: Leads/mentors digital marketing executives and coordinates with external agencies

About the Role

We are looking for a results-driven Digital Marketing Manager to own our end-to-end digital and performance marketing function — from strategy and budget allocation to hands-on campaign execution. This role combines the scope of a Digital Marketing Manager and a Performance Marketing Manager: you will set the digital roadmap, manage paid media budgets across channels, lead SEO and organic growth, and mentor a small team, while working closely with sales to translate marketing effort into pipeline and revenue. You will play a crucial part in bridging digital marketing efforts with revenue growth by working closely with our internal sales team and providing detailed analytical insights to leadership.

Key Responsibilities

1. Digital Marketing Strategy & Planning

Own the overall digital marketing strategy and annual/quarterly roadmap, aligned to business and revenue goals.

Define the channel mix (paid, organic, email, social) and full-funnel strategy (awareness → consideration → conversion).
Plan campaign calendars in line with product launches, seasonality, and sales targets.

2. Paid Campaigns & Performance Marketing (Google Ads & Meta Ads)

Plan, create, and manage high-ROI performance marketing campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
Optimize ad copy, target audiences, bidding strategies, and landing pages to maximize conversion rates and minimize cost per acquisition (CPA).
Explore and manage additional paid channels as needed — LinkedIn Ads, programmatic/display, and affiliate or influencer partnerships.
Run structured A/B tests on creatives, audiences, and landing pages to continuously improve performance.

3. Marketing Budget & ROI Ownership

Own monthly/quarterly digital marketing and ad spend budgets; forecast spend and reallocate across channels based on performance.
Track and report on ROAS, CAC, CPL, and LTV, and tie campaign performance to pipeline and revenue outcomes.

4. Search Engine Optimization (SEO)

Execute on-page, off-page, and technical SEO strategies to improve organic rankings, traffic, and site performance.
Perform keyword research, competitor analysis, and content optimization.

5. Website, Landing Pages & CRO

Own conversion rate optimization (CRO) for landing pages and the website in collaboration with design/development.
Identify funnel drop-offs using analytics and heatmap/session tools and prioritize fixes with measurable impact.

6. Marketing Automation, CRM & Lead Nurturing

Set up and manage email/WhatsApp/SMS nurture journeys for leads that aren't yet sales-ready.
Maintain lead scoring and routing rules in coordination with the CRM (e.g., HubSpot, Zoho, or equivalent) and the sales team.

7. Sales Team Collaboration & Reporting

Work closely with the internal sales team to align marketing leads with sales capacity and target profiles.
Track, maintain, and analyze sales reports to evaluate campaign performance against lead-to-conversion metrics.
Set up closed-loop reporting so ad spend can be traced through to qualified leads and closed deals. (new)

8. Analytics, Social Media & Executive Reporting

Track and analyze performance across all social media channels and digital assets.
Prepare and present comprehensive weekly and monthly analytics reports (GA4, Google Search Console, ad platforms) with actionable insights for continuous improvement.
Build and maintain live dashboards (e.g., Looker Studio) for leadership visibility into key metrics. (new)

9. Team & Vendor Management

Guide and mentor junior digital marketing executives / interns, reviewing their campaigns and output.
Manage relationships with external agencies, freelancers, and media/creative vendors, including scope, timelines, and deliverable quality.

Requirements & Qualifications

Proven experience managing successful Google Ads and Meta Ads campaigns, including budget ownership at scale.
Strong working knowledge of SEO best practices, Google Analytics (GA4), and Google Search Console.
Excellent analytical mindset with a strong ability to interpret data and present clear reports to both peers and leadership.
Great communication skills and a collaborative attitude to work seamlessly with the sales team.
Bachelor's/Master's degree in Marketing, Business, or a related field. (new)
3+ years in digital/performance marketing, including experience leading or mentoring a small team (please specify exact years).
Hands-on experience with Google Tag Manager, CRM/marketing automation tools, and Looker Studio or similar dashboarding tools.
Google Ads and/or Meta Blueprint certification preferred.

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

Commuter assistance

Work Location: In person

Quick apply

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