Ahmedabad Gujarat Manager – cosmetics Jobs – 51 Open Jobs Today

Marketing Manager
Techpixo Solutions —Ahmedabad, Gujarat
- ₹12,417.82 - ₹56,674.66 a month
- Full-time
- Marketing
- Analysis skills
- Project management
Quick apply
Business Development Executive
Renee Cosmetics —Ahmedabad, Gujarat
- Bachelor's degree
- Travel
- Communication skills
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Mari Cosmetics —Ahmedabad, Gujarat
- From ₹15,000 a month
- Full-time
- English
- Bachelor's degree
- In-person
Quick apply
Sales & Marketing Executive
Bingsu Skin —Ahmedabad, Gujarat
- ₹15,000 - ₹20,000 a month
- Full-time
- Sales
- Customer service
- English
- Cell phone reimbursement
Quick apply

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Marketing Manager

Techpixo Solutions
Ahmedabad, Gujarat

Quick apply

Job details

Full-time
₹12,417.82 - ₹56,674.66 a month

Qualifications

Customer retention
Marketing
E-Commerce
Customer segmentation
Analysis skills
Project management
Bachelor's degree
Digital marketing
Content marketing
Conversion optimisation
Marketing automation
AI
SEM
Marketing
Customer acquisition
Performance marketing

Full job description

The Marketing Manager will be responsible for planning, executing, and optimizing marketing initiatives across digital channels to drive awareness, traffic, customer acquisition, and revenue growth.

This role requires a strong understanding of ecommerce, beauty industry trends, performance marketing, influencer collaborations, content strategy, and customer lifecycle marketing.

Key ResponsibilitiesGrowth & Performance Marketing

Develop and execute customer acquisition strategies across Meta, Google, YouTube, and other paid channels.
Manage advertising budgets and optimize campaigns to achieve target ROAS and CAC.
Conduct audience research and customer segmentation.
Monitor campaign performance and provide actionable insights.

Brand Marketing

Build and strengthen Joyory's brand positioning in the beauty market.
Ensure consistent messaging across all touchpoints.
Develop campaigns that highlight Joyory's unique technology features and product offerings.
Collaborate with designers and content creators on brand campaigns.

Social Media & Content Strategy

Create and manage social media growth strategies.
Plan monthly content calendars.
Oversee content production for Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
Drive community engagement and brand awareness.

Influencer & Creator Partnerships

Identify and onboard beauty influencers, creators, and brand ambassadors.
Manage influencer campaigns and partnerships.
Track influencer performance and ROI.
Build long-term creator relationships.

CRM & Retention Marketing

Develop email and WhatsApp marketing campaigns.
Implement customer retention strategies.
Improve repeat purchase rates and customer lifetime value.
Create loyalty and referral program campaigns.

Product & Feature Marketing

Promote Joyory's AI-powered beauty tools:
Virtual Try-On
Shade Finder
Personalized Routine Builder
Ingredient Compatibility Checker
Develop go-to-market campaigns for new product launches and features.

Analytics & Reporting

Track KPIs including:
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Customer Lifetime Value (CLTV)
Conversion Rate
Retention Rate
Website Traffic
Prepare weekly and monthly performance reports.
Use data to continuously optimize marketing efforts.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
4+ years of experience in digital marketing, ecommerce marketing, or beauty marketing.
Experience managing paid advertising campaigns.
Strong understanding of customer acquisition and retention strategies.
Experience working with influencer marketing campaigns.
Excellent analytical and reporting skills.
Strong project management abilities.

Preferred Qualifications

Experience in beauty, cosmetics, skincare, or fashion ecommerce.
Experience with Shopify or ecommerce platforms.
Knowledge of marketing automation tools.
Experience managing marketing agencies and freelancers.
Familiarity with AI-powered consumer products.

Key Skills

Digital Marketing
Performance Marketing
Social Media Marketing
Influencer Marketing
Content Marketing
Email Marketing
SEO & SEM
Analytics & Reporting
Budget Management
Campaign Planning
Brand Strategy
Customer Retention

Success Metrics

The Marketing Manager will be evaluated on:

Revenue Growth
Customer Acquisition Growth
ROAS Improvement
Website Traffic Growth
Conversion Rate Optimization
Customer Retention Rate
Social Media Engagement
Influencer Campaign ROI
Brand Awareness Growth

Pay: ₹12,417.82 - ₹56,674.66 per month

Work Location: In person

Quick apply

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