Sales Executive - Coatings
Croda is a FTSE100 organisation focused on our purpose of Smart Science to Improve Lives™. With a market capitalisation of ~£6 billion and nearly 6,000 employees globally, our smart science is found in products that touch our lives every day. As the name behind some of the world’s most successful brands, we are developing innovative and sustainable ingredients that provide vital functionality to the Consumer Care markets.
At Croda, we create, make, and sell specialty chemicals that are relied on by industries and consumers worldwide. We are looking for a dynamic Technical Sales Executive to drive growth in our Industrial specialties business by combining technical expertise with strong customer relationship management.
Who we're Looking For:
At Croda, we believe our people are the heart of our success. We are committed to fostering an environment where you can grow, make a meaningful impact, and thrive.
B.Tech or B.Sc. in Chemistry/Coatings/Polymers/Material Science & MBA preferred
Proven experience in the surfactants for Industrial applications particularly in technical sales or business development within specialty chemicals, surfactants, coatings, construction chemicals, adhesives, plastics, electronics, or related industrial segments.
Ability to learn product and process technologies and provide technical support to customers
Excellent communication, negotiation, and presentation skills
Self-motivated with the ability to work independently and manage priorities effectively
Strong ability to translate customer technical requirements into suitable product recommendations and value propositions.
Experience handling key accounts, distributors, OEMs, formulators, or large industrial customers.
Good understanding of customer buying processes, pricing discussions, tender/commercial negotiations, and value-based selling.
Familiarity with CRM systems, sales reporting tools, and structured opportunity pipeline management.
Strong interpersonal skills with the ability to engage stakeholders across R&D, procurement, production, quality, and senior management.
Willingness to travel extensively across assigned territories to meet customers, attend trials, and support business development activities.
Knowledge of sustainability trends, bio-based ingredients, low-VOC formulations, and regulatory expectations would be an added advantage.
What You’ll Be Doing:
Be part of a team that values diversity, sustainability, and continuous innovation, where your ideas and contributions matter.
Manage and develop customer relationships within paints, coatings, and industrial/specialty chemical companies in India.
Identify and develop new business opportunities while supporting growth with existing accounts.
Own sales growth, margin improvement, and customer development plans for the assigned territory or customer segment.
Build and maintain a strong opportunity pipeline through prospecting, customer visits, market mapping, and regular follow-up.
Understand customer formulation challenges and provide technical support by coordinating with internal technical teams to recommend suitable Croda solutions.
Drive product trials, sampling, technical discussions, and product development projects with customers to convert opportunities into commercial sales.
Prepare account plans for strategic customers and review progress against sales targets, project milestones, and forecast accuracy.
Monitor competitor activity, pricing trends, market movements, and emerging application opportunities to support market intelligence.
Work closely with supply chain, customer service, finance, regulatory, and technical teams to ensure seamless execution from order receipt through to cash collection.
Ensure customer concerns and complaints are resolved promptly through the appropriate systems and communicate outcomes effectively.
Support price negotiations, contract discussions, credit follow-ups, and payment collection where required.
Maintain accurate records of customer interactions, project updates, sales forecasts, and commercial opportunities in CRM.
Promote new and existing products through customer engagement, impactful product presentations, commercial proposals, exhibitions, seminars, and marketing initiatives.
Contribute to new product launch plans by identifying target customers, application areas, and commercial positioning.
Work independently to achieve sales targets and business objectives while ensuring all activities align with Croda’s values, compliance standards, safety expectations, and sustainability goals.
What We Offer:
Join a global organization with countless opportunities for growth and leadership.
The successful candidate will receive a competitive salary and benefits package including:
22 days paid holiday allowance
Private medical insurance
Best in class medical benefits
Access to plans
Generous parental leave
Free car parking on Croda sites
Additional Information
This position is based at our Thane site.
Croda recognises employees as our strength and the diversity they bring to our workforce are directly linked to our ongoing success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including age, race, colour, religion, national origin, gender, sexual orientation, gender identity, gender expression, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
