Job Title: Business Head – Mobile Devices (Mobiles & Tablets)
Department: Sales
Location: myG Corporate Office,Calicut
Reporting To: Asst. General Manager – Digital Products
Reportees: Area Managers – Mobile Devices (Mobiles, Tablets, GDEW)
Job Description:
The Business Head – Mobile & Tablets Category will lead the complete business operations for the Mobile & Tablets vertical across myG. This role demands strong commercial acumen, strategic leadership, and deep industry relationships. The candidate will be responsible for driving revenue growth, market share expansion (target: 50% Kerala market share immediately), profitability improvement, and delivering a seamless customer and brand experience.
Key Responsibilities:
Sales Strategy & Category Leadership
- Develop and execute category-specific strategies for Mobiles & Tablets aligned with organizational objectives.
- Drive overall category revenue, growth, market share, and profitability.
- Plan and monitor weekly, monthly, and quarterly sales targets.
- Track market trends, competitor pricing, and customer demand to optimize category performance.
Pricing, Margins & Offer Management
- Finalize MOP, pricing framework, promotional schemes, and discounts.
- Ensure price competitiveness while maintaining planned margin structures.
- Collaborate with Finance for scheme approvals, incentives, and brand contributions.
Brand & OEM Negotiations
- Lead all negotiations with OEMs/brands for pricing, schemes, purchase terms, and exclusive opportunities.
- Build strong commercial agreements that ensure competitive advantage for myG.
- Ensure timely rollout of brand partnerships, joint business plans (JBPs), and growth programs.
Scheme Planning & Execution
- Plan, evaluate, and finalize consumer/Affordability offers, model wise schemes, SME schemes and retail incentives in coordination with OEMs.
- Monitor brand scheme tied up performance and optimize for maximum activations (sell out) and ROI.
- Ensure scheme communication and follow up with the respective finance team & ensure the same is received in time from the OEMs.
Inventory & Stock Management
- Maintain optimum inventory levels to ensure high availability while keeping stock ageing and working capital within targets.
- Implement demand forecasting, purchase planning, and model lifecycle management.
- Oversee liquidation strategies for slow-moving, ageing, and EOL models.
Working Capital Management
- Control purchase cycles and payment terms to ensure efficient cash flow and healthy working capital position.
- Coordinate with finance for vendor payments, claim settlements, and credit management.
People Leadership & Sales Enablement
- Lead and guide Area Managers – Mobile Devices toward achieving category targets.
- Enable store teams with product knowledge, demo standards, selling techniques, and focus-model approach.
- Coordinate with People Excellence, Learning and Development departments and OEM trainers for training and launch-based sessions.
Customer Experience & Sales Performance
- Drive improvements in enquiry-to-sale conversion for Mobile & Tablet categories.
- Enhance in-store customer experience through effective demos, model explanations, and need-based selling.
- Improve accessory and add-on attachment metrics.
Product Marketing & Promotions
- Conceptualise and drive all product-level marketing and promotional campaigns.
- Work closely with the marketing team for ATL/BTL planning, product launches, digital promotions, and in-store visibility.
- Ensure high consumer awareness and strong brand presence across myG touchpoints.
Market & Competition Analysis
- Continuously track competitor prices, offers, launches, and market share.
- Provide insights to leadership and ensure myG stays ahead through timely strategy adjustments.
- Identify opportunities for new business, portfolio expansion, and exclusive brand tie-ups
Relationship Management
- Maintain strong and strategic relationships with key OEM stakeholders, distributors, and partner teams.
- Collaborate closely with retail operations, online business teams, supply chain, and finance to ensure seamless execution.
- Represent myG in brand meetings, business reviews, and strategic planning discussions.
Operational Excellence
- Ensure accurate product listing, pricing, and promotional hygiene across platforms.
- Oversee store execution of POSM, display, visibility items, and product merchandising.
- Drive efficiencies in processes related to procurement, claims, and category operations.
Reporting, Review & Compliance
- Publish daily/weekly/monthly category performance dashboards.
- Conduct review meetings with Sales Leadership, OEM partners, and internal teams.
- Ensure adherence to organizational policies and compliance requirements.
Key Performance Indicators (KPIs)
- Category revenue & growth
- Gross margin improvement
- Enquiry-to-sale conversion
- Sell-through of focus and hero models
- Inventory ageing & stock health
- Strength of OEM partnerships
- Launch activity success
- Training effectiveness
- Customer satisfaction metrics
Core Competencies:
Technical Competencies
- Expertise in mobile & tablet industry trends
- Margin & pricing strategy management
- Inventory planning and forecasting
- Advanced negotiation skills
- Strong analytical & category management skills
Behavioral Competencies
- Strategic and execution-oriented leadership
- Influencing and stakeholder management capabilities
- Customer-first approach
- Strong decision-making and problem-solving skills
- Ability to develop and motivate teams
Qualifications and Requirements:
- Graduate/Postgraduate in Business, Sales, Marketing, or related field
- 10–15 years of mobile/tablet industry experience, preferably retail
- Strong OEM relationship management background
- Experience leading multi-location sales operations
Working Conditions
- Frequent store visits across regions, and upcoming locations.
- Fast-paced, target-driven environment requiring flexibility during product launches and peak seasons.
Conclusion
The Business Head – Mobile Devices plays a critical role in shaping myG’s mobile-category growth and ensuring superior customer experience across our store network. This position demands strong strategic direction, operational discipline, and collaborative leadership to drive continuous improvement and deliver outstanding business outcomes. The role is central to strengthening brand partnerships, elevating store performance, and enhancing myG’s competitive position in the mobile retail landscape.
Pay: ₹1,200,000.00 - ₹1,600,000.00 per year
Work Location: In person
