About Company
We are building a modern Real Estate Investment Ecosystem that brings together technology, real estate brokerage, investment opportunities, and professional property management under one connected platform.
Real estate investing is often fragmented. Investors may discover a property on one platform, work with a broker somewhere else, find financing and due-diligence resources separately, and then search for a property manager after closing.
We believe it should all work together.
Our ecosystem connects the entire investment journey:
Discover → Analyze → Acquire → Manage → Grow
By combining technology, real estate expertise, and operational excellence, we help investors make smarter decisions, execute transactions efficiently, and maximize the long-term performance of their real estate assets.
Our Core Brands
NexumSquare | Deal Discovery, Analytics & Investment Marketplace
NexumSquare is our technology-driven investment marketplace, built for ROI-focused real estate investors. The platform brings investment opportunities, market intelligence, and financial analysis together in one place, helping investors quickly identify and evaluate properties using metrics such as cap rate, cash-on-cash return, net yield, and projected returns.
Guru Realty | Sourcing, Negotiation & Transaction Execution
Guru Realty is our real estate brokerage and transaction team. We help investors and clients identify opportunities, evaluate properties, negotiate strategically, navigate due diligence, and successfully execute transactions from offer to closing.
Lacy Management | Property Management, Asset Preservation & Investor Success
Lacy Management is our post-acquisition operations engine. Managing 700+ residential properties, we combine technology, responsive service, proactive maintenance, and data-driven processes to help property owners protect their assets, improve cash flow, reduce vacancies, and build long-term wealth.
About the role
We are looking for a writer who can produce content for social media posts and blogs that people actually want to read, and that both Google and AI search engines want to cite. You will own the editorial pipeline for a real estate focused brand: research, outline, draft, optimize, publish. This is a hands-on role for someone who ships consistently and brings their own angles, not someone who waits on a topic list.
What you will do
- You own the entire content creation and execution on social media.
- Write long-form blogs, guides, market reports, neighborhood spotlights, and buyer or seller resources that are genuinely useful and not generic filler.
- Social media execution - Maintaining a calendar across platforms and publishing posts.
- Own keyword research, topic clustering, internal linking, and on-page SEO: titles, meta descriptions, headers, schema, alt text, and URL structure.
- Apply GEO (Generative Engine Optimization) so our content gets surfaced and cited in AI answers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Clear structure, direct answers, citable statistics, entity clarity, and content formatted for extraction.
- Repurpose one blog into a full content set: social captions, LinkedIn posts, X threads, email newsletters, video scripts, and carousel copy.
- Write scripts and hooks for short-form video in partnership with the designer.
- Research and fact-check market data, mortgage trends, local inventory numbers, and regulatory changes. Accuracy matters in this space.
- Use AI tools to speed up production: research, outlining, drafting, editing, and repurposing, while keeping a human voice and verifying every claim. We are not looking for someone who pastes AI output.
- Work with our designer so copy and visuals ship as one package, not two separate deliverables.
- Work closely with the Leadership Team to understand the overall business goals over asking for just specific requirements.
- Track performance in Google Search Console, GA4, and rank tracking tools, then refresh and update content based on the numbers.
- Able to shuffle between various projects without hesitation.
What we are looking for
- 2-5 years developing content for brands, agencies, or in-house marketing teams. Real estate experience is preferred. US real estate market experience will add brownie points.
- Portfolio of published work with live links, not writing samples created for practice. We want to see pieces that actually ran, and at least one whose performance you can speak to.
- Real, current SEO knowledge. You understand search intent, SERP analysis, topical authority, and what changed after recent Google updates.
- Working understanding of GEO and how AI search differs from traditional search. If this is new to you but you have started experimenting, tell us what you have learned.
- Genuinely good with AI tools. You should be able to name the tools you use, what you use each one for, and where they fall short.
- Experience and comfort working with real estate content: listings, market stats, mortgage and rate commentary, neighborhood research, agent branding, and MLS style data. Understanding of fair housing and real estate advertising language is a plus.
- Excellent English writing. Clean, specific, and readable. No fluff, no filler intros, no phrases that sound like every other blog on the internet.
- Self starter who is fast, organized, and reliable with deadlines.
- Comfortable in coordinating with a US based team.
Nice to have
- Writing experience in finance, fintech, or PropTech. Comfort with underwriting math, rate commentary, and return modeling shortens the ramp significantly.
- You can pull and interpret your own data. Enough spreadsheet skill to build the citable stat rather than borrow someone else's.
- Programmatic SEO experience, especially city, neighborhood, or market-page templates at scale. This is one of the biggest unclaimed opportunities in real estate content.
- Implementing schema and fixing on-page issues yourself in WordPress or Webflow.
- Ghostwriting for founders or executives, particularly on LinkedIn. Leadership visibility is part of how this ecosystem earns trust.
- Eager to learn and explore new things.
Why This Is an Exciting Place to Work
- We're not simply another real estate company.
- We are building a technology-enabled real estate platform where brokerage, investing, property management, data, and digital marketing come together.
- For our creative and marketing team, that means no shortage of stories to tell, brands to build, content to create, and ideas to experiment with.
- If you enjoy turning complex ideas into simple, compelling visuals, engaging social media content, and memorable brand experiences, you'll have an opportunity to make a visible impact as we continue to grow.
- Fully remote.
- Async-friendly, but we expect responsiveness during EST work timings and availability for a short daily and weekly sync as required.
How to apply
Send the following to [email protected]:
- Two to three live blog links you wrote, with a line on why you picked each.
- A short note on which AI tools you use and what you use each one for.
- Whether you want to own social media execution.
- Updated Resume.
- Expected Salary.
Shortlisted candidates will be asked to complete a short test task.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Work from home
Work Location: Remote
