Greater Kailash Ii Delhi Delhi Ngo Jobs – 99 Open Jobs Today

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Designer - Direct Marketing & Communication

HelpAge
Delhi, Delhi

Apply Now

Job details

Qualifications

Adobe Photoshop
Typography
Adobe Illustrator
Graphic design
Canva
Bachelor's degree
Graphic Design
CorelDraw
Adobe InDesign
Diploma
Motion graphics

Full job description

Job Information

Date Opened 05/06/2026
Job Type Hybrid
Industry Design
Salary Project based
City Qutab Institutiona Area, Delhi
State/Province Delhi
Country India
Zip/Postal Code 110016

Job Description

Role: Designer, Direct Marketing & Communication

Type of Engagement: Consultant/Resource person

Department: Resource Mobilisation & Communication

Location: New Delhi /Hybrid

Duration: Project based engagements

HelpAge India is a secular, not-for-profit organisation in India, registered under the Societies’ Registration Act of 1860. Set up in 1978, the organisation works for ‘the cause and care of disadvantaged older persons to improve their quality of life’. It runs healthcare, agecare, livelihood, disaster response and awareness initiatives throughout the country & advocates strongly for the elder cause. It became the first and only Indian organization to be honoured with the ‘UN Population Award 2020’ for its exemplary work in the field of ageing and population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha Samman’ by Government of India, as an institution working for senior citizens. We have been awarded highest CRISIL VO 1A grading for excellence in operations and high credibility. We have been recognized as a Great Place to Work.

Summary of assignment

The consultant/resource person of DMA & Communication will conceptualise, design and deliver high-quality creative materials to support Direct Mail Appeals (DMA), donor communication, fundraising campaigns, awareness initiatives and organisational branding. This assignment is critical to strengthening donor engagement, enhancing brand consistency and ensuring visually compelling communication that upholds HelpAge India’s dignity-first ethos. The broad objectives of the assignments are as follows:

Provide creative design support for all DMA and donor communication campaigns.
Ensure visual consistency and adherence to HelpAge India’s brand guidelines across print and digital platforms.
Deliver timely, impactful creatives that drive donor retention, acquisition, and public awareness.

Scope of Work

A. Direct Mail Appeals (DMA) & Fundraising Creative Support

The Designer will develop creative concepts and multiple design options for the following recurring and campaign-specific materials (samples – hard copy/soft copy – will be provided):

- Thank You Mailer (Planner, Mailer, Envelope)
- Revival Mailer (3 cycles per year with fresh designs)
- Gift Card (Gift Card, Mailer, Envelope)
- Diwali Mailer (Mailer + Envelope)
- Calendar with Mailer
- New Year Greeting Card (Card, Mailer, Envelope)
- Annual Review Mailer & Envelope
- Tax Mailer
- General & Birthday Envelopes (2 types)
- F2F Donor Form & Checklist
- SAVE Sponsored Form, Teacher Sheet, Brochure & Certificates (3 designs)
Support cold mailing, warm donor mailing, and campaign-specific appeals as required.

B. Communication & Organisational Design Support

The Designer will design the following materials (multiple design options to be provided):

- Newsletters (8 pages)
- Annual Report & Annual Review
- Brochures (2/4 pages)
- Posters, Banners, Folders, Standees, Event Backdrops, Invitations
- Certificates, Presentation Decks, Internal Communication Creatives
- Awareness campaign creatives
Ensure all designs align with HelpAge India’s dignity-first communication principles (positive, respectful, non-exploitative imagery and messaging).

C. Coordination, Workflow & Asset Management

The Designer will:

Collaborate closely with DMA, Resource Mobilisation, Communication, Digital, and Programme teams to understand briefs.
Incorporate feedback promptly and deliver within agreed timelines.
Coordinate with printers/vendors for final production when required.
Maintain a complete, organised digital archive of source files, print-ready files, and campaign assets.

D. Expected Deliverables

High-quality, print-ready and digital-ready creatives for all listed DMA and communication materials.
Consistent application of brand guidelines across all outputs.
Well-maintained design archive and reusable templates. All open files of the creatives/design pieces will need to be submitted with all layers unlocked version before final closure of a design.

Requirements

Qualifications & Experience

Diploma or Bachelor’s degree in Graphic Design, Visual Communication, or related field (preferred).
Relevant experience in graphic design, preferably in the development/NGO sector will be additional
Demonstrated experience in donor communication, direct mail, and campaign design will be a strong advantage.

Required Skills & Competencies

Proficiency in Adobe Photoshop, Illustrator, InDesign and CorelDraw.
Working knowledge of Canva and basic motion graphics tools (added advantage) and latest New Gen tools.
Strong understanding of print production processes and digital optimisation.
Excellent eye for layout, typography, colour, and visual storytelling.
Ability to translate complex social messages into dignified, impactful visuals.

Working Relationships

The Designer will work closely with the DMA Team, Resource Mobilisation Team, Communication Team, Digital Team, Programme Team.

Terms of Engagement

Compensation: assignment based and mutually agreed to.
Intellectual Property: All final designs and source files shall become the exclusive property of HelpAge India upon full payment.
Confidentiality: Strict confidentiality of donor data, beneficiary information and internal materials must be maintained.
Code of Conduct: All work must align with HelpAge India’s Communication Outreach & Risk Mitigation Guidelines (dignity-first approach, ASCI compliance).

Other Responsibilities

Maintain confidentiality of all donor and campaign-related information.
Be available for urgent campaign requirements.
Proactively contribute creative ideas aligned with the elder cause.

HelpAge India is committed to working with individuals and organisations in a manner that upholds principles of equity, inclusion and non‑discrimination. Selection and engagement decisions are made without prejudice to caste, religion or belief, sex, gender identity, disability, or any other characteristics protected under applicable laws. For more information, visit www.helpageindia.org . Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Apply Now

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