Growth, Content, SEO & Social Media Manager – BOTFIT
Location: Gurugram | On-site
Employment Type: Full-Time | 6 Days/Week
Experience: 2+ years
Salary: ₹25,000 – ₹40,000 per month
About BOTFIT
BOTFIT is a premium family entertainment centre in Gurugram where kids, families, schools, and corporate teams come together to create memorable experiences.
We’re looking for a Growth, Content, SEO & Social Media Manager who understands how people discover brands online and knows how to turn searches, content, social media, and conversations into real customers.
This role is for someone who doesn't just want to post content — but wants to grow a brand.
What You’ll Own
Your goal will be simple:
Make more people discover BOTFIT, engage with us, visit our website, and eventually become customers.
You will work across:
- Google Search
- Social Media
- Website Content
- Google Business Profile
- Instagram & Facebook
- LinkedIn
- AI-powered search platforms
- Content-led lead generation
Key ResponsibilitiesSEO & Content Growth
- Build and execute BOTFIT's content strategy to increase organic visibility.
- Create 2–3 valuable articles every week around what parents, schools, and corporates are actively searching for.
- Identify topics and opportunities that can bring relevant visitors to the BOTFIT website.
- Create compelling website pages for key offerings such as: Birthday Parties in Gurgaon, Corporate Team Outings in Gurgaon, School Trips in Gurgaon, Kitty Parties in Gurgaon
- Continuously improve existing content to increase visibility and enquiries.
- Study competitors and identify opportunities where BOTFIT can stand out.
- Focus on content that doesn't just attract visitors but encourages them to enquire or book.
Social Media Growth
Take ownership of BOTFIT's social media growth across Instagram, Facebook, and LinkedIn.
- Plan a monthly content strategy and calendar.
- Create and manage 4–5 reels every week.
- Develop content around birthdays, family experiences, school trips, corporate events, customer stories, offers, and behind-the-scenes moments.
- Create strong hooks, captions, CTAs, and stories that encourage people to engage.
- Identify trends and turn them into relevant BOTFIT content.
- Capture and repurpose real customer experiences.
- Work with the creative team to turn ideas into engaging content.
- Monitor comments, DMs, mentions, and audience conversations.
- Understand what content performs and continuously improve the strategy.
Corporate & LinkedIn Growth
Help BOTFIT become more visible among HR professionals, founders, business owners, and corporate decision-makers.
- Create engaging LinkedIn content around corporate events and team outings.
- Develop customer success stories and corporate event case studies.
- Showcase real experiences from companies that have hosted events at BOTFIT.
- Build BOTFIT's reputation as a go-to destination for corporate experiences in Gurgaon.
Google Business Profile
- Keep BOTFIT's Google presence active and engaging.
- Publish regular updates, photos, videos, and customer-focused content.
- Encourage genuine customer reviews and testimonials.
- Respond to reviews and customer questions.
- Identify opportunities to improve BOTFIT's visibility when people search for entertainment, birthdays, school trips, and corporate events in Gurgaon.
AI Search Visibility
Search is changing. People are increasingly asking ChatGPT, Gemini, Perplexity, and other AI platforms for recommendations.
You will work on making BOTFIT a brand that is easy to discover, understand, trust, and recommend across these new search experiences.
This includes creating useful content, answering common customer questions, and building BOTFIT's overall online presence and authority.
Growth & Performance
You will regularly track:
- Website traffic
- Google visibility
- Enquiries and leads
- Birthday enquiries
- Corporate enquiries
- School trip enquiries
- Social media reach and engagement
- Follower growth
- Content performance
- Google Business Profile enquiries
Most importantly, you'll understand which activities are actually bringing business and use that learning to improve future campaigns.
What We're Looking For
- 2+ years of experience in SEO, content marketing, social media, or digital growth.
- Strong understanding of how people search and discover businesses online.
- Ability to create content that is useful, interesting, and persuasive.
- Good understanding of Instagram, Facebook, and LinkedIn.
- Strong writing and communication skills.
- Creative mindset with a strong sense of what makes people stop, watch, click, and enquire.
- Comfortable using AI tools such as ChatGPT to research, brainstorm, and create content.
- Ability to understand numbers and use performance insights to make better marketing decisions.
- Proactive attitude and strong ownership.
- Willingness to experiment with new ideas and trends.
- Ability to work in a fast-paced startup environment.
Good to Have
- Experience with local businesses or location-based marketing.
- Experience with Google Business Profile.
- Basic video editing skills using CapCut.
- Experience growing LinkedIn pages.
- Experience in the hospitality, entertainment, kids, education, or events industry.
Who Will Thrive in This Role?
Someone who looks at a Google search and thinks:
“How can BOTFIT show up here?”
Looks at a reel and thinks:
“How can we make this perform better?”
And looks at a lead and thinks:
“What did we do that made this customer choose BOTFIT?”
If you are creative, curious, commercially minded, and obsessed with growth, this role is for you.
Location: Gurugram
Work Mode: On-site
Working Days: 6 days/week
Experience: 2+ years
Salary: ₹25,000 – ₹40,000/month
Pay: ₹15,000.00 - ₹40,000.00 per month
Work Location: In person
