SlavinRaphael Distribution Inc. | Canada
India - Remote | Full-Time
Experience
2-4 years
Working Hours
Monday-Friday, 9:00 AM-5:00 PM Toronto/Eastern Time (Canada)
Monthly Salary
INR 25,000-30,000 per month, based on experience and skills
Quarterly Bonus
Up to INR 30,000 per quarter, based on achievement of agreed goals, tasks and KPIs
Location
India - Remote
Important working-hours requirement: This role supports our Canadian operations. Candidates must be willing and able to work 9:00 AM to 5:00 PM Toronto/Eastern Time throughout the year. The corresponding India working hours will change when Canada moves between daylight and standard time.
Quarterly performance bonus: The position is eligible for a performance bonus of up to INR 10,000 per quarter. The bonus is not guaranteed and is based on achievement of agreed quarterly KPIs, assigned tasks, deadlines, accuracy, quality of work and overall performance expectations.
About the Company
SlavinRaphael Distribution Inc. is an established Canadian fashion distribution and agency company with nearly 40 years of experience representing international footwear and apparel brands. We operate across wholesale, retail, e-commerce and marketplace channels throughout Canada.
Position Overview
We are looking for a creative, organized and hands-on Social Media & Digital Marketing Coordinator based in India to support the marketing of our fashion and footwear brands in Canada. The role combines social media, content creation, email marketing, paid social, influencer/creator coordination, retailer/co-op marketing, campaign execution and reporting.
Key ResponsibilitiesSocial Media Management
· Develop and maintain monthly social media calendars for multiple brands.
· Plan content around seasonal launches, key products, promotions and campaigns.
· Create Instagram feed concepts, visual layouts, captions and social copy.
· Create and edit Reels, short-form videos and other social content.
· Adapt brand-provided content for the Canadian market.
· Schedule approved content and monitor community engagement and relevant trends.
· Maintain consistent brand voice and visual standards and coordinate approvals with brand partners.
Content Creation & Asset Management
· Create and adapt digital marketing assets using Canva and/or Adobe Creative Suite.
· Work with brand-supplied photography, videos and campaign materials.
· Resize and adapt creative for different digital platforms.
· Assist with promotional graphics, email content and retailer marketing materials.
· Maintain organized image, video and digital-asset libraries and ensure only approved brand imagery is used.
· Support lifestyle shoots, creator content and other content-development initiatives.
Influencer, Creator & PR Support
· Research Canadian influencers, creators and stylists aligned with individual brands.
· Coordinate product seeding and gifting and maintain influencer trackers.
· Track products sent, content commitments and posting dates and follow up on outstanding deliverables.
· Research collaborations and partnership opportunities and assist with stylist/media product requests.
Email Marketing & Paid Social
· Prepare and execute regular email campaigns aligned with product launches and promotional calendars.
· Select products and imagery, write/edit copy, schedule campaigns and review performance.
· Assist with segmentation and testing where appropriate.
· Assist with Meta/Facebook/Instagram advertising, including campaign creative, copy, budgets and performance monitoring.
Retailer, Co-Op & Brand Marketing
· Coordinate marketing activities with Canadian retail partners.
· Maintain retailer co-op marketing trackers, approved allocations, spending and proof of execution.
· Distribute approved seasonal assets and coordinate retailer-specific promotions.
· Support seasonal product launches, Fall/Winter and Spring/Summer campaigns, Holiday, Black Friday/Cyber Monday, Boxing Day, seasonal sales, outlet promotions and brand events.
· Maintain campaign calendars, creative assets, approvals and deadlines.
Marketing Reporting & Administration
· Prepare monthly marketing reports covering social media, paid advertising, email and retailer activity.
· Maintain marketing budget trackers and campaign spending against approved budgets.
· Maintain proof of execution and organized marketing files.
· Keep project trackers current and proactively follow up on outstanding approvals, assets and deliverables.
· Work closely with the Canada-based Sales, E-Commerce, Retail, Operations and Management teams.
Required Skills & Experience
· 2-4 years of social media, digital marketing, brand marketing or related experience.
· Strong hands-on experience with Instagram and other major social platforms.
· Experience developing social media calendars and creating Reels/short-form video.
· Strong Canva skills; Adobe Creative Suite and/or Figma is an advantage.
· Strong copywriting skills and excellent written English.
· Experience with Meta Ads Manager is preferred.
· Experience with email marketing platforms such as Mailchimp is preferred.
· Comfortable using Excel/Google Sheets for trackers, budgets and reporting.
· Strong attention to detail, organization and ability to manage multiple brands and deadlines.
· Fashion, footwear, apparel, beauty, lifestyle or retail marketing experience is strongly preferred.
Portfolio Required
Candidates should provide examples of previous work, including social media accounts, posts, Reels/videos, campaigns, graphic design or other relevant digital marketing content.
Who We Are Looking For
We are looking for someone who combines creativity with execution. You should have a strong visual eye and understand fashion/lifestyle content, while also being organized enough to manage calendars, approvals, deadlines, budgets and brand requirements. This is not a strategy-only role; you will personally create, coordinate, schedule, track and follow through on assigned marketing activities.
Performance Expectations
Quarterly KPIs may include timely completion of social calendars, content delivery, campaign execution, email campaigns, retailer/co-op marketing, reporting, budget tracking, quality and accuracy of work, meeting deadlines and completion of assigned tasks.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Work from home
Experience:
- social media, digital marketing, brand marketing: 1 year (Required)
Language:
Work Location: Remote
