Role Overview
This role will own end-to-end marketing strategy across Brand, Demand Generation, Product Marketing, Lifecycle Growth, and Partnerships, driving measurable business outcomes including awareness, pipeline growth, customer acquisition, ARR expansion, and market leadership.
The Marketing Director will manage a small team while remaining highly hands-on, with scope to scale the function over time.
Key Responsibilities
Marketing Strategy & GTM Leadership
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Own the overall marketing vision and roadmap across iSOCRATES and MADTECH.AI
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Define integrated go-to-market strategies across services-led and product-led growth motions
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Partner with senior leadership to align marketing priorities with revenue, pipeline, and brand objectives
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Build scalable marketing operating rhythms, playbooks, and execution discipline
Brand Building & Market Positioning
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Strengthen iSOCRATES’ leadership position in the MarTech, AdTech, DataAnalytics, and AI ecosystem
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Establish MADTECH.AI as a differentiated AI platform in marketing decision intelligence
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Drive consistent brand narrative, thought leadership, and category presence across both offerings
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Lead PR, content, community, and event-driven brand visibility
Demand Generation & Revenue Pipeline Growth
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Lead multi-channel demand generation programs across: GEO, SEO, Paid/Owned/Earned Media, LinkedIn, ABM, Email, Content, Partnerships, Communities, Events
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Drive awareness and qualified pipeline growth across both:
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Enterprise professional services opportunities (iSOCRATES)
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SaaS trials, demos, and subscriptions (MADTECH.AI)
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Work with CRO and Product leaders to optimize CAC, ROI, funnel performance, and lead-to-revenue conversion and retention
Product Marketing & MADTECH.AI Growth
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Own product positioning, messaging, competitive intelligence, and launch strategy for MADTECH.AI
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Partner with Product to improve onboarding, activation, adoption, and in-app expansion journeys
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Enable product-led growth through lifecycle nudges, guided flows, and retention mechanisms
Lifecycle Marketing, Retention & Expansion
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Build customer engagement strategies that improve retention and expansion across both business lines
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Partner with Customer Success to reduce churn and drive upsells/extensions
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Develop customer advocacy programs including case studies, testimonials, and referral models
Marketing Analytics, Ops & Automation
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Own dashboards and reporting across CAC, LTV, churn, activation, retention, and ARR impact
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Implement scalable marketing operations and automation using HubSpot, Salesforce, GA4, Mixpanel/PostHog, BI tools, and AI workflows
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Drive experimentation culture through A/B testing, funnel optimization, and attribution
Partnerships & Ecosystem Growth
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Build strategic alliances with platforms, agencies, communities, and industry bodies
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Develop co-marketing programs, affiliate/referral initiatives, and ecosystem-driven GTM
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Scale presence across key industry events and vertical associations
Team Leadership & Hands-on Execution
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Manage and mentor a growing marketing team while remaining deeply involved in execution
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Build future-ready structures for brand, growth, content, and product marketing functions
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Operate effectively in a fast-paced, high-ownership environment
Qualifications
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12+ years of overall experience with strong leadership in B2B marketing
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Proven success across both:
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Enterprise services marketing and ABM
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SaaS/product marketing and growth engines, including PLG
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Expertise in Brand + Demand Gen + Product Marketing + Lifecycle strategy
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Strong familiarity with MarTech/AdTech/Data/Analytics, and B2B ecosystems required
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Exceptional communication, positioning, and storytelling skills
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Highly analytical, execution-driven, and comfortable operating in ambiguity
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Ability to work in EST or Late EMEA shifts supporting U.S. stakeholders
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Paid Media and Marketing Automation expertise
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Demonstrated proficiency in growth hacking techniques
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Written and oral English proficiency
Success Metrics
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Increased qualified inbound pipeline across iSOCRATES and MADTECH.AI
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Improved CAC efficiency and marketing ROI
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Higher activation, adoption, and retention for MADTECH.AI
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Stronger brand recognition and category leadership for iSOCRATES
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Increased ARR through renewals, upsells, and new logo acquisition
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Predictable, scalable marketing engine across both business lines
Why Join iSOCRATES & MADTECH.AI?
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Lead marketing at the intersection of a proven global services leader and a high-growth AI product platform
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High-impact role shaping both corporate brand and next-gen SaaS GTM
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Work directly with senior leadership in a highly visible position
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Opportunity to build a world-class marketing function supporting U.S.-first global growth
About iSOCRATES
Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution⁽ᵀᴹ⁾.
iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.
iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
About MADTECH.AI
MADTECH.AI is your Marketing Decision Intelligence platform. Unify, transform, analyze, and visualize all your data in a single, cost-effective AI-powered hub. Gain speed to value by leaving data wrangling, model building, data visualization, and proactive problem solving to MADTECH.AI. Sharper insights, smarter decisions, faster.
MADTECH.AI was spun out of well-established Inc. 5000 consultancy iSOCRATES® which advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data platforms, technologies and processes as the Global Leader in MADTECH Resource Planning and Execution™ serving marketers, agencies, publishers, and their data/tech suppliers.
