Hari Nagar Delhi Delhi E commerce specialist Jobs – 149 Open Jobs Today

Influencer Marketing Lead
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- Full-time
- Master's degree
- Presentation skills
- Bachelor's degree
India GCC - Sales Capture Practitioner
Accenture —Gurugram, Haryana
- Full-time
- Sales
- ERP systems
- Master's degree
Influencer Marketing Lead
Lenskart —Gurugram, Haryana
- Full-time
- Master's degree
- Presentation skills
- Bachelor's degree
Quick apply
S&C GN Data & AI - Retail – L7
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- Azure
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PA-AP
Genpact India Pvt. Ltd. —Gurugram, Haryana
- Full-time
- Hybrid work
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3562952-Senior Manager
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ADLIFT MARKETING PRIVATE LIMITED —Gurugram, Haryana
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Sr. Specialist - F&A - FP&A 4C
Genpact India Pvt. Ltd. —Gurugram, Haryana
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Influencer Marketing Lead

Lenskart Solutions -
Gurugram, Haryana

Apply Now

Job details

Full-time

Qualifications

Marathi
Telugu
Multilingual
Talent management
Bengali
Master's degree
Tamil
Presentation skills
Bachelor's degree
Gujarati
Kannada
Business Administration
Fraud prevention and detection
Hindi
MBA
Leadership
Punjabi
Communication skills
Marketing
Negotiation

Full job description

Gurgaon Full-Time Senior

About this role

We are looking for a seasoned, dynamic Influencer Marketing Lead to head Lenskart's influencer

marketing charter nationally. In this role, you will define and own influencer, content creator and

celebrity marketing strategy end-to-end — setting the vision, building the playbook, and leading

a distributed team of regional influencer marketing managers across North, South, East and

West India. You'll be the single point of accountability for how Lenskart shows up through

creators and talent across every language market in the country, ensuring regional depth (Hindi,

Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Malayalam, Punjabi and more) rolls up into

one coherent, scalable, national strategy.

You've built and led influencer or creator marketing functions before — whether at a large

D2C/e-commerce brand, a top-tier influencer or talent management agency, or an MCN — and

you know how to pair sharp campaign instincts with the discipline of running a team, a budget

and a set of vendor relationships at national scale. You have a strong business acumen and are

concerned with data and results, not just feelings.

Key Responsibilities

Own the national influencer, content creator and celebrity marketing strategy for

Lenskart, aligned to brand and business objectives across the full house of brands (John

Jacobs, Vincent Chase, Lenskart Air, Aqualens, BLU)

Build, lead and mentor a team of regional influencer marketing managers across India

(North, South, East, West), setting clear goals, reviewing campaign quality, and holding a

consistent bar while leaving room for regional and language-led nuance

Design the overarching creator and celebrity partnership framework for the country —

tiering (mega/macro/micro/nano), rate cards, negotiation guardrails, contracting

templates, and fraud/quality checks such as fake followers or inflated engagement

Build and own relationships with India's leading talent management and celebrity

management agencies, influencer marketing agencies and MCNs, negotiating retainers

and preferred-partner arrangements at a national level

Lead celebrity and top-tier talent partnerships for marquee brand moments, campaigns

and product launches, working closely with brand, creative and category teams

Set up and govern always-on creator programs (ambassador cohorts, always-on

seeding, UGC pipelines) alongside campaign-based bursts tied to launches, sales events

and regional festivals across the calendar

Apply Artificial Intelligence in your workflow to improve efficiency and outcome of results.
Define and track the measurement framework for influencer marketing — engagement

quality, reach, conversion/attribution and ROI — and report performance and learnings to

senior leadership

Own the national influencer marketing budget, allocating spend across regions and

campaigns and ensuring efficient utilization

Act as the senior point of escalation for stakeholder management across marketing,

category, e-commerce, PR/communications, legal and finance teams

Build scalable systems, SOPs and tools (creator CRM, campaign trackers, vetting

checklists) so the function runs consistently as it scales across regions and markets

Stay ahead of the creator economy — platform shifts, format trends, emerging creators,

competitor activity and disclosure/compliance — and translate that into

Lenskart's playbook

Manage crisis or reputation situations involving creators or celebrity partners, in

coordination with PR and legal

What We're Looking For

8–12 years of experience in influencer marketing, creator/talent management or celebrity

marketing, including at least 3–4 years in a leadership or people-management capacity

Proven experience building or scaling a pan-India, multi-regional, multi-lingual influencer

marketing function — either in-house at a large consumer brand, D2C or e-commerce

company, or at a leading influencer/talent management agency or MCN

Track record of managing distributed teams across geographies, setting direction

centrally while empowering regional specialists to move fast locally

Deep, current network across India's creator and celebrity ecosystem — relationships

with major talent management agencies, influencer marketing agencies, MCNs and

celebrity managers

Strong commercial acumen: experience owning a marketing budget, negotiating

agency/creator/celebrity deals, and reporting ROI to senior stakeholders

Sound grasp of the creator economy — how creators and celebrities price themselves,

what separates genuine engagement from vanity metrics, and how regional content

strategy differs from pan-India content

Excellent stakeholder management and executive communication skills; comfortable

presenting strategy and results to CXO-level leadership

Experience setting up processes, SOPs and vetting frameworks (fraud/fake-follower

detection, contracting, compliance) to run an influencer function at scale

Bachelor's degree required; MBA or equivalent preferred

Nice to Have

Experience in fashion, beauty, lifestyle, consumer electronics or other

high-influencer-intensity D2C categories

Prior experience managing celebrity brand ambassador relationships alongside

creator/influencer marketing

Familiarity with influencer marketing and analytics tools (Qoruz, Kofluence, Modash,

Influencer.in, etc.)

Details

Job Type

Full-Time

Experience

Senior

Refine Your Search

e commerce specialist jobs in hari nagar delhi delhi

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3562952-Senior Manager

Senior Manager - Paid Media

Internship - Content Writer

SAP Hybris Developer

Picker/Packer

Specialist - F&A - FP&A 4B

Sr. Specialist - F&A - FP&A 4C

Sr. Specialist - F&A - FP&A 4D

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