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Assistant Manager-Marketing

Malabar Group -
Aundh, Pune, Maharashtra

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Job details

Qualifications

B.Com

Full job description

Job Code

MGD2790

Designation

Assistant Manager-Marketing

Business Vertical

Malabar Gold & Diamonds

Job Summary

Marketing Plan

To assist in creating the business development plan for the assigned store in consultation with the MHQ Marketing team.
To create individual business development targets for marketing executives and ensure that overall targets are met.

Functional Responsibilities

Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.
Assist in supervising all marketing MTMs and motivate, manage and train the subordinates to close the target.
Drive new customer acquisition in coordination with Marketing and Sales team.
Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads.
Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors.
Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers.
Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc.
Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits.
Provide guidance and resolve queries of Marketing Executives and is responsible for their movements.
Assist in visiting high net worth customers to convince them to make purchases from Malabar.
Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same.
As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.

Marketing

Understand the creative requirements of the store and inform superiors and make necessary arrangements.
Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas.
Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution,tracking, generating leads and analyzing outcomes).
Assist in monitoring hoardings by collecting relevant information from Marketing Executives and manage BTL expenses.
Make necessary arrangements to replace the damaged hoarding boards.
Network with major industry players and gather information on competitor’s marketing strategy and their activities and update superiors with current market situation.
Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.
Coordinate for all events, campaigns, exhibitions at regional and store level.
Ensure and measure the effectiveness of community marketing.

Internal Process

Generate marketing MIS reports to monitor and analyze market trends, campaign-based expenses, and activities done.
Analyze call center reports to understand the feedback from prospective customers and manage customer inquiries.

People development

Identify learning needs of team and self and provide requirements to L&D team
Ensure completion of mandatory training programs for self and team
Drive a performance driven culture in the team by timely monitoring, review of performance and feedback to the team members.

Functional Area

Marketing

Location

Aundh

State

Maharashtra

Country

INDIA

Educational Qualification

B Com

Age

below 35

Experience

7 Year and above

Salary Range

As per Industry Standards (INR)

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