Location: Ahmedabad
Experience: 5–9 Years
Employment Type: Full-Time
We are looking for a creative, strategic, and result-driven Brand Manager to lead and strengthen our brand presence across digital and offline platforms. The ideal candidate will be responsible for developing and executing brand strategies, managing digital marketing initiatives, social media platforms, paid advertising campaigns, and ensuring consistent brand communication across all channels.
The candidate should have strong experience in Brand Management, Digital Marketing, Social Media, PPC, Paid Campaigns, and Campaign Management.
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Develop and execute effective brand strategies to strengthen brand positioning, visibility, and market presence.
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Define and maintain the company's brand identity, messaging, tone, and visual consistency across all platforms.
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Plan and execute branding and marketing campaigns to increase brand awareness and business growth.
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Manage and grow the company's presence across LinkedIn, Instagram, Facebook, and other relevant social media platforms.
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Develop and implement strategies for brand awareness, lead generation, employer branding, and audience engagement.
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Plan, execute, monitor, and optimize PPC (Pay-Per-Click) and paid advertising campaigns.
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Manage paid campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital advertising platforms.
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Monitor campaign budgets, performance, ROI, conversions, and lead generation metrics.
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Analyze campaign performance and implement optimization strategies to improve results.
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Work closely with the Marketing, Sales, HR, Leadership, and Technical teams to align branding initiatives with business objectives.
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Oversee the development of marketing materials, social media creatives, presentations, brochures, campaigns, and other branding assets.
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Coordinate with graphic designers, content creators, and external agencies to ensure high-quality and consistent brand communication.
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Conduct market research and competitor analysis to identify branding opportunities and industry trends.
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Ensure consistent branding across the website, social media platforms, marketing campaigns, presentations, and other customer touchpoints.
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Support and execute employer branding initiatives to strengthen the company's presence in the talent market.
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Track and report key marketing and branding metrics to stakeholders.
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Strong experience in Brand Management and Brand Strategy.
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Expertise in Digital Marketing and Social Media Management.
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Experience in developing and executing branding and marketing campaigns.
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Hands-on experience in PPC (Pay-Per-Click) and Paid Advertising Campaigns.
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Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and other digital advertising platforms.
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Experience in campaign optimization, budget management, lead generation, conversion tracking, and ROI analysis.
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Strong understanding of Brand Positioning, Brand Identity, and Brand Communication.
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Experience in B2B and B2C Marketing.
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Knowledge of social media analytics and campaign performance measurement.
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Strong creative thinking, strategic planning, and problem-solving skills.
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Excellent communication, presentation, and stakeholder management skills.
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Experience in the IT/Software industry.
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Basic understanding of UI/UX principles and website optimization.
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Knowledge of Graphic Design and visual communication.
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Familiarity with tools such as Canva, Adobe Photoshop, Illustrator, Figma, or similar tools.
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Experience in coordinating with designers and providing creative direction.
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Experience in handling end-to-end branding or brand transformation projects.
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Understanding of customer behavior, customer journey, and conversion optimization.
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Bachelor's or Master's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
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5–9 years of relevant experience in Brand Management, Digital Marketing, Marketing, or related roles.
What We Offer -
Leadership role with high ownership and responsibility.
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Opportunity to build and strengthen the company's brand identity.
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Opportunity to work on strategic branding and digital marketing initiatives.
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Dynamic and growth-oriented work environment.
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Collaborative and innovative workplace culture.
