## CAREER OPPORTUNITY: Content Creator & Social Media Manager (SMM)
Arohi Global Textiles Pvt Ltd
Website: arohiglobal.online
Phone: +91 8597652418
Head Office: Salt Lake, Sec-V, Kolkata
Production Plant: Dogachhi more, Jalalkhali, Krishnanagar, West Bengal 741102
Department: Brand Strategy & Creative Engine
1. Position Details
- Position Title: Content Creator / Social Media Manager (SMM)
- Department: Brand Strategy & Creative Engine
- Employment Type: Full-Time
- Work Mode: Corporate Office (Salt Lake) with periodic visits to the production facility (Krishnanagar) for raw content capturing.
- Location: Salt Lake, Sector-V, Kolkata (Head Office)
- Reporting To: Brand Manager / Director of Marketing
- Supervises: Not Applicable (Individual Contributor / Collaborative Role with Design & Product Teams)
2. Position Overview
At Arohi Global Textiles Pvt Ltd, we are transitioning from a manufacturing powerhouse to a digitally native global textile brand. The Content Creator & SMM plays a critical role in establishing our digital footprint, driving organic inbound inquiries, and creating a premium brand identity that resonates globally.
Unlike traditional corporate social media roles that focus strictly on scheduling posts, this role demands an active digital storyteller. We run a state-of-the-art manufacturing factory in Krishnanagar and a corporate hub in Salt Lake, Kolkata. Your mission is to bridge these two worlds—translating raw loom-to-fabric craftsmanship, sustainable manufacturing, and design excellence into high-converting visual media.
This role is highly results-driven. Success will be measured by your ability to increase platform engagement, cultivate an active online community, and systematically drive traffic to our digital storefront (arohiglobal.online). We prioritize dynamic execution, exceptional visual taste, and real-time deliverables over formal academic credentials.
3. Key Objectives of the Role
- Transform Visual Identity: Establish a premium, consistent visual aesthetic across all social platforms (Instagram, LinkedIn, YouTube, Facebook).
- Maximize Inbound Traction: Convert passive viewers into B2B clients, domestic buyers, and global partners through high-impact organic content.
- Tell the Supply Chain Story: Document the raw production process at our Krishnanagar factory and connect it seamlessly with our corporate vision in Kolkata.
- Drive Web Traffic: Build content-driven marketing funnels that guide social media audiences directly to our digital portal.
4. Core Responsibilities4.1 End-to-End Content Production
- Concept, shoot, edit, and copywrite high-performing, short-form video content (Instagram Reels, YouTube Shorts, LinkedIn videos).
- Capture high-quality product photography, factory BTS (Behind-The-Scenes), and corporate milestones.
- Write compelling, context-aware captions and text overlays customized for both B2C (Instagram) and B2B (LinkedIn) platforms.
4.2 Social Media Platform Management
- Own the publishing schedules across Instagram, Facebook, LinkedIn, and YouTube.
- Stay ahead of platform algorithm shifts, emerging audio tracks, and digital design trends.
- Actively engage with commenters, industry influencers, and direct messages to nurture community growth.
4.3 Strategic Content Funnels
- Design and execute content themes that highlight fabric quality, tech updates, product drops, and corporate announcements.
- Turn complex textile manufacturing metrics into scannable, engaging infographics and carousel posts.
4.4 Analytics & Growth Strategy
- Track weekly and monthly social media performance indicators.
- A/B test different formats, styles, and hooks to find what converts best.
- Collaborate with the commercial team to align organic pushes with business cycles.
5. Key Performance Indicators (KPIs)
Category
Specific KPI Metrics
Growth & Reach
- Overall follower growth across LinkedIn & Instagram
- Month-on-Month expansion in organic impression share
Engagement
- Average engagement rate per post (Shares, Saves, Comments)
- Video completion and hook retention rates
Conversion
- Organic inbound inquiries (DMs, comments asking for catalogues)
- Click-through rates (CTR) from social channels to arohiglobal.online
Operational Discipline
- Consistency in executing the weekly content calendar
- Turnaround time from raw media capture to polished asset
6. Experience & Education RequirementsMinimum Educational Qualification
- Bachelor’s Degree in Marketing, Mass Communication, Fashion Communication, or related creative fields.
- Note: Real-world proof of work, an outstanding portfolio, and a deep understanding of digital aesthetics will always take priority over formal degrees.
Professional Experience
- 2–4 years of proven experience managing social media and content production for D2C brands, creative agencies, apparel/textile houses, or manufacturing businesses.
- A strong portfolio demonstrating short-form video editing, aesthetic design layouts, and copywriting clarity is mandatory.
7. Required SkillsCreative & Visual Skills
- Advanced mobile or DSLR videography and product photography.
- Strong understanding of lighting, frame composition, color matching, and pacing in video editing.
- Native understanding of social media features (hooks, trending audio, transit cuts).
Technical Tools
- Video Editing: CapCut, Adobe Premiere Pro, or Final Cut Pro.
- Graphic Design: Canva Pro, Adobe Photoshop, or Adobe Illustrator.
- Management: Meta Business Suite, LinkedIn Analytics, Google Drive/Sheets.
Professional Attributes
- Exceptional time management to seamlessly juggle corporate shoots and factory content trips.
- High ownership mindset—willingness to step out on the production floor to find the best angle.
- Excellent written communication for clean, error-free captioning and brand messaging.
8. Onboarding & Pre-Appointment Phase
Before formal confirmation of employment, selected candidates will undergo a structured orientation phase to align them with our creative pipeline.
- Mandatory Creative Training Curriculum (2 Months): Detailed deep-dive into the textile product catalog, fabric processing cycles, brand voice, content asset management systems, and target audience persona maps.
- No final appointment letter will be issued without a transparent roadmap outlining content deliverables, campaign goals, and production milestones.
9. Creative Talent Retention PolicyEmployment Retention Agreement
To ensure continuity in brand narrative and protect our creative asset investments, this position falls under Arohi Global’s Operational Talent Retention Policy.
- Minimum Commitment Period: 6 Months.
- Employees are expected to remain with the organization for the entirety of this duration to ensure a steady, unified content presence.
Policy Terms
- If an employee decides to exit before completing the minimum 6-month term, a talent replacement penalty applies to offset recruitment costs, advanced tool provisions, and content timeline disruptions.
- Standard Penalty Range: ₹30,000 – ₹75,000 (Defined explicitly in the final employee agreement).
Notice Period
- Duration: 30 Days.
- Requires complete transition of active content asset banks, login authentications, editing source files, and upcoming content calendars prior to formal release.
10. Sourcing & Application FlowPrimary Recruitment Platforms
- Professional Networks: LinkedIn Jobs (Focus on creative portfolios).
- Job Portals: Naukri, Indeed, and Internshala (For agile, high-potential creators).
- Creative Communities: Behance, Instagram portfolios, and internal company references.
Interview Roadmap
- Portfolio Evaluation: Initial filter based entirely on visual appeal, editing style, and clarity of past work.
- Strategic Round: Discussion on brand aesthetics and content strategy for Arohi Global Textiles.
- The Live Practical Challenge: Candidates may be given a brief 24-hour creative simulation assignment (e.g., scripting a reel or designing a carousel for our website launch).
[ CLICK HERE TO APPLY NOW ]
To initiate your application, please complete the assessment portal and submit your updated portfolio link.
Pay: From ₹30,000.00 per month
Work Location: In person
