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Associate Digital Media Manager

Reckitt -
Mumbai, Maharashtra

Apply Now

Job details

Benefits

Health insurance

Qualifications

Jira
Microsoft Powerpoint
Media buying
Microsoft Excel
Marketing
Project management
Bachelor's degree
Communication skills

Full job description

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing Excellence

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Associate Digital Media Manager is responsible for managing the daily in-platform execution across EUANZ Reckitt Core digital campaigns. Reporting directly to the Trading Lead – you will work together on implementing digital campaign best practices as well as the day-to-day management of campaigns in-platform where you will be responsible for ensuring the correct campaign set-up, undertake regular optimizations & sharing your recommendations to improve campaign performance.

Applied Media Science (AMS) are an in-house team of digital media specialists within Reckitt Core, responsible for the paid digital execution of campaigns in-platform. As part of the AMS team, you will receive mentorship from senior digital practitioners with the opportunity to develop your skills across leading biddable platforms and drive real business impact.

Your responsibilities

Campaign Set-Up:

Set-up campaigns correctly within the agreed campaign timelines

Reviewing campaign QA/set-up aligns to the media plan instructions

Supporting Digital Media Managers on activation planning tasks

Ensuring each campaign set-up are adhering to in-platform best practices

Working directly with media publishers to facilitate deal management

In-Campaign Management:

Undertake regular campaign optimizations in-platform to improve performance

Provide weekly optimization recommendations to local data analysts & recording key optimizations via the Optimization Logs

Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan

Making budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates

Campaign Best Practice:

Growing your in-platform knowledge across new features & optimization tactics

Working with media reps/partners to educate the wider team on new capabilities

The experience we're looking for

Minimum of 3 years’ experience in digital media buying across one of the key digital channels

Hands-on experience managing digital campaigns across one of the key channels:

Programmatic - DSP platforms such as DV360 or Amazon DSP

Social – TikTok, Meta and Pinterest

eCommerce – Amazon and Social commerce

Good understanding of paid advertising capabilities across the major platforms YouTube/Meta/TikTok/Amazon including the use of audience, placement and contextual targeting tactics

Previously involved in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys

Proven track record of managing digital campaigns that exceeded benchmarks

Previously worked in digital roles alongside other Account Executives / Account Managers / digital Traders

Obtained industry recognised platform certifications, preferably within one of the channels: Programmatic/eCommerce (Retail)/Social/Search

Experience using project management tools (Jira, Monday.com etc)

Bachelor’s degree in Marketing, Business, or a related field

Worked in previous agency/publisher roles preferred

The skills for success

Ability to follow Reckitt processes & established ways of working

Excellent organization skills to manage multiple campaigns across digital platforms

Good communication both written & verbal when dealing with internal stakeholders

Eagerness to learn new marketing platform features & recommend media performance optimizations to future campaigns

Ability to foster & grow media partner relationships by seeking out new opportunities

Highly detail-oriented, undertaking thorough reviews during campaign set-up

Strong numerical skills when managing campaign performance & tracking KPI delivery

Good proficiency in using Excel & PowerPoint

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Apply Now

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