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Marketing Manager

Play Arena
Bangalore City, Bengaluru, Karnataka

Quick apply

Job details

Full-time
₹65,000 - ₹70,000 a month
8 days ago

Benefits

Provident Fund
Health insurance
Paid time off
Paid sick time

Qualifications

Microsoft Excel
Social media marketing
MailChimp
Google Ads
AI
Google Analytics
Communication skills
Marketing
Multichannel marketing

Full job description

Job Title : Senior Marketing Manager – Union & Forge

Department : Marketing

Reports To : Marketing Head

Location : PLaY Arena, Bengaluru

Experience: 2-6 Years

Type : Full-time

About : PLaY Arena

PLaY Arena is one of Bengaluru's premier entertainment and lifestyle destinations, housing a dynamic mix of sports, F& B, events, and experiential activations. Our marketing team drives visibility and engagement across multiple verticals — and we're looking for sharp, driven talent to help us grow.

About the Role:

We are looking for an experienced and proactive Senior Marketing Manager to take ownership of the Union & Forge vertical. This is a senior individual contributor role with scope to take on broader responsibilities across the Marketing Head's portfolio. The ideal candidate brings a strong track record in campaign planning, brand activations, and cross-functional execution — and is ready to step into a role where they can own outcomes end-to-end.

Key Responsibilities:

Campaign Planning & Execution:

Lead end-to-end campaign planning for the Union & Forge vertical, aligned to business objectives and seasonal priorities.
Develop detailed content briefs for the creative team (video and design) and manage timelines on the shared content calendar.
Brief the Marketing Head on paid ad objectives, target audiences, budgets, and timelines; support initial Meta/Google Ads setups and monitor performance.
Plan, build, and monitor WhatsApp campaigns end-to-end using EasySocial.

Brand & Activations:

Identify and execute brand collaboration opportunities that align with the Union & Forge identity.
Plan and manage offline activations and outdoor pop-up activations, coordinating logistics, creative, and stakeholder communication.
Maintain brand consistency across all touchpoints — social, print, digital, and on-ground.

Content & Creative Oversight:

Review content drafts (video and design) against the original brief; provide clear, constructive feedback before escalating to the Marketing Head for final approval.
Coordinate with Sr. Graphics Designer and Content Creators on asset delivery for social, LED screens, banners, and campaign materials.
Publish approved content across Instagram, Facebook, and LinkedIn as required.

Reporting & Strategy Support

Prepare and present monthly campaign performance reports to the Marketing Head.
Support the Marketing Head on select cross-vertical or strategic initiatives as the team grows.
Contribute to team-wide planning sessions and monthly reviews.

What We're Looking For:

Experience & Background:

4–7 years of marketing experience, with at least 2 years in a campaign management or brand marketing role.
Proven track record in planning and executing multi-channel campaigns — digital, offline, and experiential.
Experience in a lifestyle, entertainment, F& B, hospitality, or consumer brand environment is strongly preferred.
Prior exposure to brand collaborations and on-ground activations is a strong plus.

Skills & Tools:

Solid understanding of social media marketing across Instagram, Facebook, and LinkedIn.
Comfort with WhatsApp campaign tools (Easy Social or similar) for audience communication.
Familiarity with Meta Ads Manager and Google Ads — enough to brief, set up, and review campaigns.
Strong written communication skills for briefs, captions, and reports.
Proficient with Google Sheets / Excel for content calendar management and reporting.
Exposure to email marketing tools (Mailchimp or similar) is a plus.

Mindset & Approach:

Structured and detail-oriented — able to manage multiple campaigns and deadlines simultaneously.
Collaborative team player who communicates proactively with creatives, managers, and leadership.
Takes ownership of outcomes, not just tasks — comfortable working with a degree of autonomy.
Eager to grow into broader responsibilities and contribute to team-level strategy over time.

AI Skills — Strongly Preferred:

We want someone who has actually used AI tools in their day-to-day marketing work — not just experimented with them. The following are a strong plus:
Hands-on experience with tools like Mid journey, DALL·E, Runway, or similar — used to concept creatives, generate reference visuals, or speed up production workflows.AI image & video generation:
Familiarity with AI features within Meta Ads Manager and Google Ads (Performance Max, Advantage+, Smart Bidding) — with a working understanding of how to use them strategically, not just by default.AI-powered ad optimisation:
Practical experience building or managing automated workflows using tools like n8n, Zapier, or Make — for example, automating campaign reporting, lead routing, content scheduling, or cross-platform data sync.Marketing automation & AI workflows:
Comfortable using AI writing and ideation tools (ChatGPT, Claude, etc.) to draft briefs, captions, and reports faster — and knows when to use them vs. when not to General AI fluency:

Tools You'll Use:

EasySocial (WhatsApp campaigns). Meta Ads Manager. Google Ads · Mailchimp.
Google Sheets / Excel. Google Drive / Zoho WorkDrive · Zoho Cliq. Meta Business Suite. Google Analytics. Google Slides
AI & Automation (preferred): Midjourney / Runway / DALL.E. n8n / Zapier / Make ChatGPT / Claude. Meta Advantage+ / Google Performance Max.

Important Note: Candidates who are interested kindly share your resumes to this mail [email protected]

Pay: ₹65,000.00 - ₹70,000.00 per month

Benefits:

Health insurance
Paid sick time
Paid time off
Provident Fund

Work Location: In person

Quick apply

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