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Vice President - Marketing Europe

Zycus
Bengaluru, Karnataka

Apply Now

Job details

Full-time

Qualifications

React
Master's degree
Project management
Content creation
Continuous improvement
Angular
Direct sales
MBA
B2B Marketing
Leadership
Communication skills
Marketing

Full job description

About Us

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

We are seeking a Vice President of Marketing for Europe, a seasoned B2B SaaS marketing leader who will drive growth, pipeline creation, and regional brand positioning for Zycus in the European market. The VP will lead and execute regional GTM, demand generation, content, digital, and product marketing initiatives tailored to Europe’s enterprise landscape. This role reports to the Global CMO and works closely with Sales, Product, and Customer Success teams.

Key Responsibilities:

Marketing Leadership: Lead the overall marketing strategy, aligning marketing goals with business objectives for global markets.
Product Marketing: Develop and execute product marketing strategies, positioning Zycus' solutions effectively in the market.
Content and SEO Strategy: Own content strategy across various channels, ensuring SEO optimization and driving organic traffic to Zycus' website and platforms.
Digital Marketing: Create and manage global digital marketing campaigns, including email marketing, paid media, and social media strategies.
Integrated Marketing Campaigns: Plan and execute cross-channel marketing campaigns, including email, social, events, webinars, and digital marketing.
Global Outreach: Develop region-specific campaigns and strategies to target and engage enterprise clients across different geographies.
Team Leadership: Build and manage a high-performing marketing team, nurturing talent and fostering collaboration between departments.
Marketing Metrics: Track, analyze, and report on marketing KPIs to measure success and make data-driven decisions for continuous improvement.

Job Requirement

Skills and experience:

15+ years of experience in marketing, with at least 5 years in a leadership role in SAAS B2B companies.
MBA in Marketing from a Premier Business School like IIM
Proven experience in product marketing, content creation, SEO, and digital marketing.
Strong knowledge of global marketing strategies and experience in executing marketing plans for different geographies.
Expertise in building and executing integrated marketing campaigns across multiple channels.
Strategic and Analytical mindset with the ability to interpret data and insights to inform decision-making
Strong leadership skills with the ability to build, motivate, and lead a diverse marketing team.
Excellent communication and project management skills.
Ability to work in a fast-paced, dynamic environment, adapting to business needs and marketing trends.

Why Should You Join Us?

Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.

A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.

Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization

Get a Global Exposure: You get to work and deal with our global customers.

Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Apply Now

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