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Growth Marketing & Digital Campaign Specialist

3D Engineering Automation -
Pune, Maharashtra

Quick apply

Job details

5 days ago

Qualifications

CRM software
CSS
WordPress
Social media management
Salesforce
Google Tag Manager
Lead generation
Analysis skills
Project management
Digital marketing
Conversion optimization
Marketing automation
Software development
Google Ads
SaaS
AI
Google Analytics
B2B Marketing
Communication skills
Marketing
HTML
Analytics
Information Technology
Performance marketing

Full job description

We are looking for Growth Marketing & Digital Campaign Specialist

Overview of role

We are looking for a hands-on Growth Marketing & Digital Campaign Specialist with 2+ years of experience in digital marketing, lead generation, and campaign management. The ideal candidate will have practical experience creating and optimizing landing pages, implementing marketing and sales tracking systems, managing paid advertising campaigns, and leveraging AI tools to improve marketing performance.

An engineering or technical background is highly desirable, as the role involves working closely with technical products, analytics, automation tools, and data-driven decision-making.

Key Responsibilities

Landing Pages & Conversion Optimization

Design, create, and optimize landing pages for lead generation and customer acquisition.
Conduct A/B testing and conversion rate optimization (CRO).
Improve user journeys and conversion funnels.
Work with design and development teams to implement landing page improvements.

Marketing Analytics & Sales Tracking

Set up and maintain tracking infrastructure across marketing channels.
Configure and manage:
Google Analytics (GA4)
Google Tag Manager (GTM)
Conversion tracking
UTM tracking frameworks
CRM integrations
Lead attribution systems
Build dashboards and reporting for campaign performance and sales funnel tracking.

Paid Advertising

Plan, launch, and optimize:
Google Ads campaigns
Google Display retargeting campaigns
LinkedIn Sponsored Content campaigns
LinkedIn Lead Generation campaigns
Remarketing and retargeting strategies
Monitor KPIs including CPL, CAC, CTR, ROAS, and conversion rates.
Manage campaign budgets and performance optimization.

Social Media Management

Develop and execute social media content strategies.
Manage company presence across LinkedIn and other relevant channels.
Schedule, publish, and monitor content.
Track engagement and campaign effectiveness.
Coordinate organic and paid social initiatives.

Campaign Strategy & Lead Generation

Develop end-to-end marketing campaigns from planning to execution.
Create multi-channel lead generation strategies.
Build nurturing workflows and remarketing funnels.
Identify new growth opportunities and acquisition channels.

AI-Powered Marketing

Use AI tools to improve productivity and campaign performance.
Utilize tools such as:
ChatGPT
Claude
Gemini
Perplexity
AI content generation tools
AI-assisted analytics and automation platforms
Develop AI-enhanced workflows for content creation, research, reporting, and campaign optimization.

Required Qualifications

2+ years of experience in digital marketing, growth marketing, performance marketing, or demand generation.
Proven experience building and managing landing pages.
Strong understanding of marketing analytics and tracking implementation.
Experience with Google Ads and retargeting campaigns.
Experience running LinkedIn Sponsored Ads and lead generation campaigns.
Experience managing social media channels and content calendars.
Familiarity with CRM systems and marketing automation tools.
Strong analytical and problem-solving skills.
Excellent communication and project management abilities.

Preferred Qualifications

Engineering, Computer Science, Information Technology, or other technical background.
Experience with B2B marketing.
Familiarity with SaaS, technology, AI, or engineering-focused products.
Experience with marketing automation platforms.
Basic HTML/CSS knowledge.
Experience integrating marketing tools with CRM and analytics systems.
Experience using no-code or low-code automation platforms.

Desired Tools Experience

Marketing & Analytics

Google Analytics (GA4)
Google Tag Manager
Google Ads
LinkedIn Campaign Manager
HubSpot
Salesforce
Looker Studio

Landing Pages & CRO

WordPress
Webflow
Unbounce
Leadpages
Instapage

Automation & AI

ChatGPT
Claude
Gemini
Perplexity
Zapier
http://Make.com

Success Metrics

Qualified leads generated
Landing page conversion rates
Cost per lead (CPL)
Customer acquisition cost (CAC)
Campaign ROI/ROAS
Pipeline contribution
Marketing-attributed revenue

Nice-to-Have

Experience marketing technical, engineering, or AI-related products.
Understanding of software development concepts and workflows.
Experience working with startups or high-growth companies.
Ability to independently own campaigns from strategy through execution and reporting.

Quick apply

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