SEO AEO GEO Technical Content Analytics Execution
Full-Time / Contract Remote (Anywhere in India) 2–3 Years Experience
About Toffyjar Digital
Toffyjar Digital is a B2B web development and digital agency working with mid-to-large enterprise clients. We build and maintain websites, and increasingly, we help clients grow through structured, data-driven SEO. This is a new function for us — you will be the person who builds it, owns it, and delivers results both for our clients and for Toffyjar itself.
What This Role Is Really About
SEO in 2025 is not meta tags and keyword stuffing. It is a discipline that requires analytical thinking, content judgment, technical depth, and strong communication. And it does not stop at Google anymore — AI-generated answers (GEO) and featured snippet optimisation (AEO) are where B2B visibility is increasingly won or lost. If you are looking for a checklist job, this is not it. If you want to own a function end-to-end and see real results — read on.
This role covers the full modern search spectrum — SEO, AEO, and GEO. From reading GSC and Ahrefs data and forming strategy, to optimising content for AI answer engines like ChatGPT, Perplexity, and Gemini, to implementing changes in the CMS and reporting to clients. You will need both the thinking and the doing.
What You Will Do
Strategy & Analysis
- Analyse Google Search Console and Ahrefs data to identify opportunities, gaps, and issues
- Develop keyword strategies — research, clustering, search intent mapping, and prioritisation
- Conduct competitor analysis and identify content and backlink gaps
- Build content briefs and topic clusters aligned to business goals
- Monitor algorithm updates and assess impact on client and internal rankings
- Set measurable SEO goals and track progress against them month on month
AEO — Answer Engine Optimisation
- Identify featured snippet and People Also Ask opportunities and optimise content to capture them
- Structure content using clear Q&A formats, concise definitions, and scannable layouts for voice and snippet results
- Optimise FAQ schema, how-to schema, and speakable schema for voice search and assistant results
- Monitor featured snippet rankings and track gains and losses over time
GEO — Generative Engine Optimisation
- Research and implement strategies to improve visibility in AI-generated answers on ChatGPT, Perplexity, Gemini, and Bing Copilot
- Optimise content for E-E-A-T signals — expertise, experience, authoritativeness, and trustworthiness — to increase AI citation likelihood
- Build entity authority through structured data, authoritative sourcing, and consistent brand mentions across the web
- Track brand and client mentions in AI-generated search results and identify gaps
- Stay ahead of GEO developments — this is a fast-moving space and you will be expected to bring new thinking to the team
Technical SEO
- Audit websites for crawl issues, indexation problems, and site architecture gaps
- Identify and resolve Core Web Vitals issues in coordination with the development team
- Implement and validate schema markup — article, FAQ, organisation, breadcrumb, and more
- Manage redirect logic — 301s, canonical tags, hreflang, and URL structure
- Submit and maintain XML sitemaps, robots.txt, and GSC property configurations
- Monitor and resolve GSC manual actions, coverage errors, and crawl anomalies
On-Page & Content Execution
- Optimise page titles, meta descriptions, heading structure, and internal linking
- Upload and format SEO-optimised content into CMS (WordPress and others)
- Conduct image optimisation — compression, alt text, and file naming conventions
- Perform on-page audits from structured checklists and implement changes independently
- Build and maintain internal linking structures across client websites
Reporting & Client Communication
- Prepare and present monthly SEO reports — rankings, traffic, conversions, and insights
- Communicate results clearly to clients — explain what changed, why, and what comes next
- Manage client expectations around timelines and algorithm volatility
- Maintain dashboards in Google Looker Studio or equivalent for ongoing tracking
AI & Productivity
- Use AI tools — Claude, ChatGPT, Surfer SEO, or similar — to accelerate research and content workflows
- Stay current with SEO tooling, algorithm changes, and industry best practices
You Are a Great Fit If
- You have 2–3 years of SEO experience, ideally in a digital agency handling multiple clients
- You are fluent in Google Search Console — not just reading it, but knowing what the data is telling you
- You have hands-on experience with Ahrefs, SEMrush, or Moz for keyword research and site audits
- You understand technical SEO — crawl budget, indexation, Core Web Vitals, schema, and redirects
- You can build a keyword strategy from scratch — research, clustering, intent mapping, and prioritisation
- You understand AEO — you know how to identify and win featured snippets and PAA boxes
- You are aware of GEO and have either experimented with it or are actively learning — this is a forward-looking requirement, not an expectation of years of experience
- You have uploaded and formatted content in WordPress or another CMS
- You can write a clear, concise client report that explains results without jargon
- You follow algorithm updates and understand their practical implications — not just the headlines
- You use AI tools in your SEO workflow already or are actively learning to
- You work well remotely, manage your own time, and deliver without hand-holding
Nice to Have
- Experience with Google Looker Studio for building SEO dashboards and reports
- Familiarity with Google Analytics 4 — events, conversions, and traffic attribution
- Basic understanding of HTML and CSS — enough to implement on-page changes without developer help
- Experience with Screaming Frog or similar crawl tools for technical audits
- Hands-on experience tracking brand visibility in Perplexity, ChatGPT, or Gemini responses
- Knowledge of local SEO — Google Business Profile, local citations, and map pack optimisation
- Experience with link building outreach or digital PR for authority building
- Familiarity with B2B SEO — longer sales cycles, lower volume, higher intent keywords
Tools We Use
SEO & Research
Google Search Console, Ahrefs, SEMrush, Screaming Frog
AEO Tools
GSC Featured Snippet tracking, Schema validators, PAA monitoring
GEO Tools
Perplexity, Bing Copilot, ChatGPT — monitoring brand & client citations
Analytics
Google Analytics 4, Google Looker Studio
CMS
WordPress (primary), Craft CMS, Webflow
AI Tools
Claude, ChatGPT, Surfer SEO, and others
Collaboration
Notion, Slack, ClickUp
What We Offer
- Fully remote role — work from anywhere in India
- Own the SEO function end-to-end — strategy, execution, and reporting
- Work across diverse B2B client accounts across multiple industries
- A team that takes SEO seriously as a growth lever, not a checkbox
- Active use of AI tools — we build with AI, not around it
- Room to grow as the agency's SEO offering scales
Remote | Full-Time / Contract | 2–3 Yrs | SEO + AEO + GEO | GSC + Ahrefs | B2B Agency
Pay: ₹10,584.21 - ₹39,570.05 per month
Application Question(s):
- How many years of SEO experience do you have? Have you successfully ranked websites — share examples with before/after results if possible.
- Which of these tools have you used professionally? — Ahrefs, SEMrush, Moz, Screaming Frog, Rank Math, Yoast, Google Search Console, Google Analytics 4 (mention all that apply and your proficiency level in each)
- Walk us through your approach to a technical SEO audit — what do you look for and how do you prioritise fixes?
- What do you know about AEO and GEO? Have you implemented any strategies for featured snippets or AI-generated answer visibility?
- How do you build a keyword strategy for a new client website? Walk us through your process.
- How do you stay updated with Google algorithm changes and what was the last major update you tracked?
- Have you worked with WordPress for on-page SEO — uploading content, meta tags, schema, internal linking? Describe your workflow.
- How do you prepare and present SEO reports to clients? What metrics do you prioritise and how do you explain results in plain language?
- Have you used AI tools such as ChatGPT, Claude, or Surfer SEO in your SEO workflow? If yes, how?
- In your own words, what makes you a strong fit for this role?
- Are you comfortable working fully remotely and managing your own deadlines? Can you work from your own PC or do you need one provided?
- If you are leaving your current job, may we know why? What do you look forward to in this role? Anything else you'd like us to know?
- What is your expected monthly salary/ payment?
- What is your current availability — full-time, part-time, or freelance?
Experience:
Work Location: Remote
