About the Role
We are looking for a proactive and target-oriented Hospital Business Development & Referral Marketing Executive to increase patient footfall and strengthen our hospital's presence in the surrounding community.
The candidate will be responsible for developing professional relationships with local doctors, clinics, housing societies, corporates, construction companies, institutions and other potential healthcare referral sources.
This is a field-intensive role requiring regular visits, networking, relationship management, health-camp coordination and business development.
Key Responsibilities
1. Doctor & Clinic Relationship Development
* Visit General Practitioners, family physicians, specialists, clinics and nursing homes within the assigned catchment area.
* Develop and maintain professional relationships with doctors and healthcare professionals.
* Communicate hospital facilities, specialties, consultants, insurance/TPA facilities and patient-support services.
* Develop new referral sources and maintain regular follow-up with existing contacts.
* Track doctor-wise referrals and patient conversions.
2. Society & Community Outreach
* Visit residential societies and meet society secretaries, committee members and facility managers.
* Develop relationships with RWAs/society management.
* Organize health-checkup camps, awareness programs and doctor-led health sessions.
* Promote hospital services through appropriate local community activities.
3. Corporate & Construction-Site Business Development
* Identify nearby offices, companies, construction sites, factories and institutions.
* Meet HR, Admin, Safety and management representatives.
* Develop corporate healthcare tie-ups and health-checkup programs.
* Coordinate health camps and employee/community wellness activities.
* Identify opportunities for hospital services and patient referrals.
4. Health Camp & Outreach Activities
* Identify suitable locations for health camps.
* Coordinate permissions, doctors, nursing staff and hospital teams.
* Generate registrations and patient leads from camps.
* Ensure appropriate follow-up of patients identified during camps.
5. Hospital Awareness & Local Marketing
* Increase awareness of the hospital within the assigned 5–7 km catchment area.
* Identify underserved/locality-wise opportunities for patient acquisition.
* Support offline promotional activities, awareness drives and local events.
* Coordinate with the hospital's digital marketing team/agency when required.
6. Patient Referral & Business Development
* Generate new OPD/IPD opportunities through doctors, corporates, societies and community outreach.
* Follow up on leads and referred patients with the hospital team.
* Identify reasons for lost referrals and communicate feedback to management.
* Work toward assigned monthly patient and revenue targets.
7. Market Intelligence
* Monitor nearby hospitals, clinics and competitors.
* Collect information about their services, packages, doctors and local marketing activities.
* Identify new business opportunities in the hospital's catchment area.
* Provide regular market feedback to management.
8. Reporting & MIS
Maintain daily and weekly records of:
* Doctor visits
* New doctor connections
* Referral leads
* Patient referrals
* OPD/IPD conversions
* Society visits
* Corporate visits
* Health camps
* Leads generated
* Follow-ups
* Revenue generated
Key Performance Indicators (KPIs)
The candidate will be evaluated based on measurable business-development outcomes, including:
* New doctor/clinic relationships developed
* Active referral sources
* Patient referrals generated
* OPD/IPD patient conversion
* Corporate/institutional leads
* Society/community partnerships
* Health camps conducted
* Leads generated from camps and outreach
* Referral revenue generated
* Monthly target achievement
* Quality and consistency of field reporting
Candidate Profile
We are looking for someone who is:
* Confident and comfortable with field work
* Excellent at communication and relationship building
* Target-oriented and result-driven
* Comfortable meeting doctors, GPs, corporate HR/Admin teams and society committees
* Good at follow-up and networking
* Able to independently plan daily field visits
* Comfortable using WhatsApp, Excel/Google Sheets and basic reporting tools
* Willing to travel locally every day
Preferred Experience
Candidates with experience in:
* Hospital marketing
* Healthcare business development
* Doctor referral marketing
* Pharmaceutical sales
* Diagnostic centre marketing
* Medical device sales
* Healthcare B2B sales
* Corporate healthcare sales
will be preferred.
Freshers with excellent communication, networking ability and strong field-sales attitude may also be considered.
Qualification
Graduate in any discipline.
Preferred:
* MBA – Marketing
* Bachelor's/Master's in Healthcare Management
* Life Sciences / Pharmacy / Business Administration
Requirements
* Two-wheeler and valid driving licence preferred.
* Comfortable with local travel and extensive field visits.
* Good communication skills in Marathi, Hindi and English preferred.
What We Offer
* Fixed salary + performance-based incentives
* Opportunity to work directly with hospital management
* Growth opportunity in healthcare business development
* Exposure to hospital operations, marketing and business development
Pay: ₹18,000.00 - ₹30,000.00 per month
Benefits:
Application Question(s):
- 1. How many years of experience do you have in hospital/healthcare/pharma marketing or business development?
- 2. Do you have experience visitingdoctors and clinics for referral development?
*
3. Do you have existing professional contacts with doctors/clinics in Pune?
- 4. Are you comfortable doing daily field visits?
5. Do you own a two-wheeler and have a valid driving licence?
Work Location: In person
