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Retail Media Monetisation Specialist

Dentsu -
Gurugram, Haryana

Apply Now

Job details

Full-time

Full job description

We are seeking a Retail Media Monetization Specialist to build and scale commerce-driven media monetization across retail and e-commerce ecosystems. The candidate will be responsible for Retail Media Network (RMN) strategy, audience monetization, and programmatic integrations that enable brands to leverage audience data, commerce signals, and retail media inventory to drive incremental revenue for RMN and measurable business outcomes for non-endemic advertisers.
This role sits at the intersection of commerce, advertising technology, and data monetization, requiring expertise in online marketplaces, programmatic platforms, and audience strategy.

Job Description:

Key responsibilities:

Retail Media Monetization

Develop and implement Retail Media Network (RMN) monetization strategy for retail and e-commerce partners, with focus on Non-Endemic advertisers.
Build commercial propositions around onsite, offsite, and in-store media inventory.
Build Go-To-Market decks, establish client outreach and be responsible for achieving advertising revenue/inventory monetization targets for respective Retail Media Networks
Identify new revenue streams leveraging commerce data, shopper insights, and digital shelf placements.

Programmatic & AdTech Integration

Design and implement programmatic monetization models using SSPs, DSPs, and retail media platforms.
Develop audience segments and targeting strategies based on shopper data/insights from Retail Media Networks.

Audience Monetization

Build data monetization frameworks leveraging retailer first-party data.
Create audience packages for brands across onsite and offsite media activation.
Partner with data platforms to enable clean room integrations and privacy-compliant targeting.

Partnerships & Commercial Development

Work with retailers, brands, and technology partners to scale retail media offerings.
Lead joint business plans with retail partners to grow commerce media revenue.
Collaborate with sales teams to develop brand propositions and media packages.
Required Skills & Experience
Experience
10–14 years in digital media, commerce media, programmatic advertising, or retail media.
Experience working with e-commerce platforms, retailers, or media agencies.
Technical Expertise
Strong knowledge of programmatic ecosystem (DSP, SSP, DMP/CDP).
Hands-on experience with commerce media platforms and retail advertising tools.
Understanding of first-party data activation and audience segmentation.
Strategic Capabilities
Ability to build Retail Media Network (RMN) monetization models.
Experience designing commerce media strategies across shopper touchpoints.
Preferred Experience
Experience building or scaling Retail Media Networks (RMN).
Exposure to clean room environments and privacy-safe data collaboration.
Experience working with Quick-Commerce, E-Commerce, Fintech, Retail Media Companies, Programmatic in revenue/sales roles.
Key Competencies
Revenue generation focus
Data monetization mindset
Programmatic expertise
Strategic partnerships
Commerce-first thinking
Analytical and storytelling ability

Location:

Gurugram

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Apply Now

Refine Your Search

e commerce specialist jobs in gurgaon haryana

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