HEALTHCARE SALES & OUTREACH SPECIALIST
Full-Time | 40 Hours per Week | Remote
ROLE OVERVIEW
We are seeking a driven, results-oriented Healthcare Sales & Outreach Specialist to join our growing team. In this role, you will be the primary engine of our new business development, responsible for building and nurturing a pipeline of qualified healthcare prospects through outbound sales, targeted email campaigns, and strategic LinkedIn engagement. You will own the full outreach lifecycle — from identifying leads to closing conversations — playing a critical part in expanding our footprint across the healthcare sector.
This is an ideal opportunity for a self-starter with a strong background in healthcare sales who thrives in a high-activity, metrics-driven environment and takes pride in crafting thoughtful, personalised outreach at scale.
Healthcare Sales & Outreach Specialist
Full-Time (40 hours/week)
Sales & Business Development
Head of Sales / VP of Business Development
Remote / Hybrid (as applicable)
KEY RESPONSIBILITIES
Outbound Sales & Cold Calling
- Conduct high-volume outbound calls (50–80+ dials per day) targeting healthcare decision-makers including C-suite executives, practice managers, procurement officers, and clinical leads.
- Develop and deliver compelling, tailored value propositions that align with the specific challenges and goals of each healthcare prospect.
- Qualify leads through structured discovery conversations, assess organisational fit, and advance opportunities through the sales funnel.
- Handle objections confidently and professionally, using consultative selling techniques to build trust and progress conversations.
- Log all outreach activity, call outcomes, and follow-up actions accurately in the CRM system (e.g., Salesforce, HubSpot).
- Consistently meet or exceed weekly and monthly KPIs including call targets, meetings booked, and pipeline value generated.
Email Marketing & Campaign Management
- Design, write, and execute targeted outbound email campaigns aimed at key healthcare segments, ensuring messaging is compliant, personalised, and conversion-focused.
- Develop multi-step drip sequences that nurture prospects through awareness, consideration, and decision stages.
- A/B test subject lines, CTAs, send times, and messaging frameworks to continuously optimise open rates, click-through rates, and reply rates.
- Manage email lists with rigorous segmentation — by speciality, geography, role type, and engagement level — to ensure relevance and deliverability.
- Monitor campaign analytics and produce regular performance reports with actionable insights and recommendations.
- Maintain compliance with applicable email regulations (CAN-SPAM, GDPR where relevant) and healthcare communication standards.
LinkedIn Engagement & Lead Generation
- Build and maintain a strong LinkedIn presence to establish credibility within the healthcare industry.
- Use LinkedIn Sales Navigator and other prospecting tools to identify, research, and connect with high-value healthcare prospects.
- Execute personalised LinkedIn outreach campaigns (connection requests, InMails, follow-ups) aligned to buyer personas and organisational goals.
- Engage meaningfully with relevant healthcare content — commenting, sharing insights, and creating thought leadership posts to drive inbound interest.
- Track engagement metrics (acceptance rates, response rates, profile views, InMail performance) and refine strategy accordingly.
Pipeline & Full Outreach Lifecycle Management
- Own the complete prospect journey from initial identification and first contact through to qualified meeting handoff or direct close.
- Coordinate follow-up sequences across channels (phone, email, LinkedIn) in a structured and timely manner.
- Collaborate with the marketing and sales leadership teams to ensure messaging consistency and campaign alignment.
- Provide regular pipeline updates and forecasting inputs to the Head of Sales.
- Continuously research healthcare market trends, competitor activity, and emerging opportunities to sharpen targeting.
REQUIREMENTS
Essential
- Minimum 2–4 years of proven B2B sales experience within the healthcare industry (e.g., MedTech, SaaS for healthcare, pharma, healthcare staffing, diagnostics, or health IT).
- Demonstrated success with outbound cold calling, preferably in high-volume environments, with a track record of meeting or exceeding targets.
- Hands-on experience creating and managing email outreach campaigns using platforms such as Outreach, Salesloft, Mailshake, Apollo, or similar.
- Active experience leveraging LinkedIn for prospecting, including proficiency with LinkedIn Sales Navigator.
- Exceptional written and verbal communication skills, with the ability to adapt tone and messaging for different healthcare audiences.
- Strong persuasion, negotiation, and objection-handling skills grounded in consultative or solution-based selling.
- Proven ability to independently manage the full outreach lifecycle without day-to-day supervision.
- Proficiency with CRM platforms (Salesforce, HubSpot, or equivalent) and ability to maintain accurate, up-to-date records.
- Strong organisational skills with the ability to manage multiple campaigns and prospect lists simultaneously.
Desirable
- Knowledge of healthcare terminology, buying processes, procurement cycles, and regulatory considerations.
- Experience selling to NHS Trusts, private healthcare groups, GP networks, hospital systems, or integrated care systems (ICS/ICB).
- Familiarity with intent data platforms (Bombora, G2, etc.) and enrichment tools (ZoomInfo, Lusha, Apollo).
- Exposure to healthcare compliance and data privacy standards relevant to outbound communications.
- Experience working in a startup or scale-up sales environment with ambitious growth targets.
SKILLS & CORE COMPETENCIES
- Cold Calling & Prospecting
- Email Copywriting & Sequencing
- Campaign Analytics & Reporting
- Resilience & Self-Motivation
PERFORMANCE INDICATORS (KPIS)
- Number of outbound calls made per day / week
- Qualified meetings booked per month
- Email open rate, reply rate, and conversion rate
- LinkedIn connection acceptance rate and InMail response rate
- Pipeline value generated (monthly & quarterly)
- CRM data accuracy and activity logging compliance
WHAT WE OFFER
- Competitive base salary with an uncapped commission structure.
- Full-time, permanent role with clear career progression pathways.
- Access to industry-leading sales tools, training, and resources.
- A collaborative, high-performance team culture with a focus on results.
- Opportunity to make a tangible impact within the healthcare sector.
- Flexible working arrangements (remote/hybrid, role dependent).
