Company: Val-Ed Initiatives
Role: Sales Manager/Asst Manager/Executive — Institutional & School Sales
Department: Business Growth
Reports To: Head of Business Growth / Director
Location: Malleshwaram, Bangalore (Field Role — Pan-India Travel Required)
Employment Type: Full-time | Immediate Joining
ROLE OBJECTIVE
The Sales Manager will spearhead institutional sales and business development for Val-Ed Initiatives, driving strategic outreach and account acquisition across schools and educational institutions in India. As a senior member of the Business Growth team, this role demands a results-oriented professional with an established network in the education sector, the ability to independently manage the full sales cycle, and a commitment to advancing Val-Ed’s mission of embedding value education and life-skills programmes into mainstream schooling.
KEY RESPONSIBILITIES
Institutional Outreach & Account Acquisition
- Identify, approach, and convert prospective school clients and educational institutions into active accounts through structured field visits, calls, and referral networks.
- Develop and execute territory-wise outreach plans aligned with quarterly and annual sales targets.
- Represent Val-Ed Initiatives at education conferences, institution events, and networking forums to enhance brand visibility and generate leads.
Pipeline & CRM Management
- Build and maintain a robust pipeline of institutional leads; track all interactions, follow-ups, and deal stages using Microsoft Excel.
- Maintain accurate records of all schools, prospects, and channel partners in a comprehensive lead database.
- Prepare and send outreach proposals, service presentations, and follow-up communications to decision-makers.
- Prepare, send, and track service agreements for all closed accounts and follow up to ensure timely payment collection.
Market Research & Strategy
- Conduct ongoing market research to map potential institutional clients, understand competitive offerings, and identify new business opportunities.
- Research, identify, and onboard channel partners to expand outreach across geographies.
Negotiation & Deal Closure
- Lead end-to-end negotiations with school principals, trustees, and procurement committees to close institutional partnerships.
- Collaborate with the academic and product team to tailor proposals and programme packages to meet client requirements.
- Maintain a consistent and demonstrable track record of meeting and exceeding account closure targets.
Budgeting & Performance Reporting
- Set and manage budgets for field activities, client events, and outreach campaigns within approved financial limits.
- Prepare and present sales reports, call logs, meeting trackers, and performance dashboards using Excel and CRM tools.
- Coordinate with internal departments to ensure smooth implementation of closed deals and client satisfaction post-onboarding.
MANDATORY REQUIREMENTS
- Educational Qualification:
- Graduate degree in any discipline (Business Administration, Marketing, or related field preferred).
- Sales Experience:
- 2–5 years of hands-on institutional or B2B sales experience, specifically within the school or education sector.
- Industry Network:
- Established and active network with school principals, educational trustees, procurement heads, or institutional decision-makers across India.
- Track Record:
- Demonstrable history of consistently meeting and exceeding sales targets, including evidence of successfully closed institutional accounts.
- Communication Skills:
- Excellent verbal and written communication skills in English; confident and articulate when presenting to senior stakeholders.
- Negotiation Skills:
- Strong negotiation and persuasion capabilities with experience in closing multi-stakeholder institutional deals.
- Market Research:
- Ability to independently conduct lead research, analyse market trends, and develop targeted outreach strategies.
- Budgeting & Target Management:
- Proficiency in managing field activity budgets and tracking performance against defined sales metrics and KPIs.
- Technology Proficiency:
- Strong working knowledge of Microsoft Excel for sales tracking, reporting, and data management.
- Travel Readiness:
- Willingness and ability to travel frequently to schools and institutions across cities and regions as required by the role.
ADDED ADVANTAGE
- CRM Proficiency:
- Experience with CRM platforms (e.g., Salesforce, Zoho, HubSpot, or similar) for pipeline management, lead tracking, and reporting.
- Knowledge of Life Skills & Value Education:
- Familiarity with life-skills curricula, social-emotional learning (SEL), character education, or value-based school programmes — a significant advantage when engaging school leadership.
WORKING CLAUSES & REQUIREMENTS
- This is a full-time, permanent role contingent upon successful completion of a 3-month probation period, followed by a formal performance review.
- The incumbent will be required to sign a binding legal agreement with Val-Ed Initiatives covering confidentiality of sales processes, client and vendor information, commercials, reports, length of service, and post-exit obligations.
- A notice period of one (1) month shall apply in the event of resignation or termination of the working relationship.
- The role requires frequent travel to schools and educational institutions across various cities; travel readiness is a non-negotiable requirement.
Val-Ed Initiatives — Business Growth Department
Pre-Sales Executive - The Pre-Sales Executive is the first point of contact in the sales funnel and responsible for prospecting, outreach, and securing qualified meetings that the Sales Manager converts into closed deals.
Key Responsibilities
Prospecting & Outreach
- Identify and research prospective school clients and educational institutions through databases, referral networks, and market mapping.
- Execute high-volume outreach via calls and emails to generate interest and qualify leads before handover to the Sales Manager.
- Schedule and coordinate meetings between prospective clients and the Sales Manager, ensuring relevant context and briefings are shared ahead of each call.
- Represent Val-Ed Initiatives at education conferences and networking events to generate leads and expand brand visibility.
Channel Partner Development
- Research, identify, and initiate contact with potential channel partners to expand outreach across geographies.
- Support the onboarding process for new channel partners in coordination with the Sales Manager.
Pipeline & CRM Management
- Build and maintain a robust lead pipeline; log all outreach activity, follow-ups, and lead status updates accurately in the CRM / Excel tracker.
- Maintain a comprehensive, up-to-date database of schools, prospects, and channel partners.
- Prepare and send tailored outreach emails, introductory proposals, and follow-up communications to decision-makers.
Sales Operations Support
- Prepare, dispatch, and track service agreements for accounts closed by the Sales Manager.
- Follow up on outstanding payments for confirmed deals to support timely revenue collection.
- Maintain accurate call logs, meeting trackers, and outreach records for team reviews.
- Coordinate with internal departments to support smooth onboarding and implementation of closed accounts.
- Assist in the planning and execution of marketing events, conferences, and outreach campaigns.
Job Type: Permanent
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- https://docs.google.com/forms/d/e/1FAIpQLSeGBEYZaz1GIjhCJajoQvLsbQEycChhx6F2V3oVNEH2CT_w/viewform?usp=sharing&ouid=107793573339768575414
Work Location: In person
