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Senior CDP Developer

INDUANSH PRIVATE LIMITED
Remote

Quick apply

Job details

Contractual / Temporary
₹1,00,000 - ₹1,20,000 a month

Qualifications

Hospitality
Law
Enterprise Software
Salesforce
Master's degree
SQL
RBAC
Analysis skills
Machine learning
Marketing automation
ETL
Kafka
AI
Communication skills

Full job description

Job Title: Senior CDP Developer

Experience: 6+ Years
Work Mode: Remote
Job Type: Contractual / Full-Time

Role Overview:

We are looking for an experienced Senior CDP Developer to build, manage, and optimize the Customer Data Platform (CDP) for our Enterprise CRM initiatives. The ideal candidate will play a critical role in creating a unified Customer 360 ecosystem, enabling intelligent segmentation, customer activation, and data-driven business insights.

This role requires strong expertise in Salesforce Data Cloud/CDP platforms, customer data modeling, identity resolution, and data governance. The candidate will collaborate closely with Data Engineering, CRM, Analytics, and AI teams to deliver scalable and high-performing customer data solutions.

Key Responsibilities:

Customer Data Platform Development:

Design, develop, and manage Customer 360 data models within the CDP environment
Build scalable customer profiles by integrating data from multiple enterprise systems
Configure and optimize customer data pipelines, segmentation logic, and activation workflows

Identity Resolution & Customer Matching

Implement identity resolution strategies including customer matching, deduplication, and profile unification
Develop and optimize customer merge logic to ensure accurate and consistent customer records
Improve customer recognition across channels and touchpoints

Segmentation & Data Activation

Create and maintain advanced customer segments such as:
VIP customers
Churn-risk users
Loyalty and lifecycle segments
Personalized marketing audiences
Enable activation of customer data into CRM, engagement, and marketing automation platforms
Support personalized campaigns and omnichannel customer engagement initiatives

Data Quality & Governance

Validate and monitor incoming customer data from upstream systems
Ensure high standards of data quality, consistency, and reliability
Implement governance, consent management, and role-based access controls (RBAC)
Maintain compliance with enterprise security and privacy standards

Collaboration & AI Enablement

Work closely with Data Engineering teams on ingestion, transformation, and integration processes
Prepare clean, structured, and AI-ready datasets for analytics and machine learning use cases
Support AI/LLM-based customer intelligence initiatives and custom model integrations where required

Required Skills:

Strong hands-on experience in SQL (Mandatory)
Experience with Customer Data Platforms (CDP), especially Salesforce Data Cloud
Strong understanding of:
Customer 360 concepts
Customer data modeling
Identity resolution and data matching techniques
Experience working with:
Data pipelines
Integration teams
CRM ecosystems
Strong analytical, troubleshooting, and problem-solving skills
Ability to work with large-scale customer datasets

Experience Required:

6+ years of experience in:
CDP platforms
CRM data management
Customer data engineering
Enterprise data platforms
Experience handling large-scale customer and behavioral data environments

Nice-to-Have Skills:

Salesforce ecosystem experience
Knowledge of ETL/ELT processes and data integration frameworks
Experience with Kafka or real-time data streaming platforms
Exposure to AI/ML-driven customer intelligence solutions
Domain experience in:
Hospitality
Gaming
Retail industries

Preferred Candidate Profile:

Strong communication and stakeholder management skills
Ability to work independently in fast-paced environments
Experience collaborating with cross-functional business and technical teams
Ownership mindset with focus on scalable and maintainable solutions

Pay: ₹100,000.00 - ₹120,000.00 per month

Experience:

CDP Development: 6 years (Required)

Work Location: Remote

Quick apply

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