THE MISSION
Performance that converts. Coordination that never slips.
NaturaX is a doctor-led D2C Ayurvedic skincare brand built for the 100+ million Indians living with chronic skin conditions — psoriasis, eczema, and dermatitis. We run a high-volume acquisition funnel and we are scaling fast.
Performance marketing at NaturaX is not a back-office function. You own lead sourcing. That means keeping the pipeline full, driving cost down consistently, and making sure the data from every campaign is feeding back into better decisions — on targeting, on budget, and on creative.
This role is for someone who is obsessive about CPL, rigorous with data, and sharp enough to look at an underperforming ad and tell the Creative Director exactly what the numbers suggest. You don’t need to write the scripts. You need to know why they work.
WHAT YOU’LL OWN
Lead Sourcing & Cost Ownership — Primary Accountability
This is the core of the role. You are accountable for lead volume and cost — not just as a metric to report, but as a number to actively drive down.
- Own full-funnel paid campaigns on Meta (Facebook & Instagram) — this is your primary arena. Google Ads supports the broader funnel. You will be managing daily spends of ₹40,000 and above.
- Manage and allocate budgets in real time based on performance signals. Shift spend toward what is working, pull back from what is not. At this daily spend level, slow decisions are expensive ones.
- Drive CPL down over time through smarter audience segmentation, sharper targeting, and structured testing — not just by spending more.
- Monitor the full lead lifecycle. Volume that doesn’t convert downstream is not a success. You track what happens after the click.
- Run a disciplined A/B testing framework across audiences, placements, and formats. Every test has a hypothesis. Every result is documented.
Creative Evaluation & Feedback — Core Responsibility
The Creative Director owns the craft — hooks, visual treatment, narrative structure. Your job is to evaluate what the data says about it, and feed that intelligence back so the next creative is sharper.
- Analyse ad performance at a granular level — by format, angle, audience, and placement — and develop a clear point of view on what is working and why.
- Communicate findings to the Creative Director in a way that is specific and actionable: not just what underperformed, but what the pattern suggests and what to test next.
- Identify creative fatigue early. Flag when an ad set is burning out and raise the requirement for fresh assets before performance drops, not after.
- Build and maintain a running log of creative performance insights — which angles drive intent, which formats hold attention, which audiences respond to what. This becomes shared intelligence between performance and creative.
- Maintain a daily creative reporting structure — tracking performance by individual ad, monitoring for spikes, drops, and fatigue, and flagging changes before they compound.
Stakeholder Management & Cross-functional Coordination
You are the central coordination point across performance, creative, production, and leadership. The execution of campaigns depends on your ability to manage this web without friction.
- Work closely with the Creative Head to align on messaging direction, seasonal angles, and campaign-level creative strategy.
- Coordinate with the video production team and editors to ensure ad assets are briefed, reviewed, and delivered on schedule — no launch delays due to missed handoffs.
- Manage the end-to-end production-to-launch workflow: from brief to shoot to edit to approval to live. You own the timeline.
- Communicate clearly across functions — distill what the data says into language that a creative team can act on, and translate creative constraints back into realistic performance expectations.
- Flag blockers early. If something is going to delay a campaign, surface it with enough lead time to fix it — not after the fact.
Performance Reporting & Analysis
Maintain live dashboards tracking key metrics: CPL, ROAS, lead volume, lead quality, ad frequency, and creative performance by format. Proficiency in Excel/Google Sheets — pivot tables, VLOOKUPs, and data visualisation — is expected.
- Produce daily and weekly performance snapshots for leadership — clear, concise, focused on what’s moving and what decision it requires.
- Run a rigorous A/B testing framework across ad creatives, hooks, landing pages, and lead-capture forms. Document every test: hypothesis, result, conclusion.
- Monitor the full lead lifecycle — from click to consultation to conversion. High volume that doesn’t convert downstream is not a success.
Creative Ideation — Bonus Capability
- Ability to brainstorm and draft scripts for video ads and organic content is a meaningful advantage.
- Storyboarding experience — mapping visual flow before a shoot — helps you brief the production team with greater precision.
- Camera or videography experience is a bonus, though not required.
WHAT WE’RE LOOKING FOR
Performance marketing execution- Core
Minimum 2 years with Meta Ads Manager as your primary platform — audience building, creative testing, campaign architecture, scaling. Experience managing daily budgets of ₹40K+ is strongly preferred. Working knowledge of Google Ads expected.
Creative evaluation & feedback- Core
Understands what makes an ad work — and can articulate it. Reads performance data and translates it into clear, useful feedback for the Creative Director and team.
Stakeholder & coordination skills- Core
Comfortable working across creative, production, and leadership functions. Manages timelines, surfaces blockers early, and keeps execution on track.
Analytical rigor & data tools- Core
Excel/Google Sheets proficient — pivot tables, VLOOKUPs, data visualisation. Understands statistical significance. Makes decisions based on data, not gut feel alone.
Platform fluency- Core
Expert-level command of Meta Ads Manager — campaign structure, audience segmentation, creative testing, and scaling logic. Solid working knowledge of Google Ads (Search, Display, YouTube).
Creative instinct- Good to have
Has worked in or alongside content strategy. Understands what makes a hook land. Can spot a fatiguing creative before the data makes it obvious.
Health or wellness context- Good to have
Experience in a healthcare, wellness, or D2C brand. Familiarity with regulatory constraints on health advertising is an advantage.
Video / production familiarity- Bonus
Has been part of a video shoot — as a brief-writer, on-set coordinator, or creator. Can storyboard a simple shot sequence. Camera handling is a plus.
HOW SUCCESS IS MEASURED
CPL & Lead Volume
Consistent daily lead flow at or below target CPL. Volume maintained without sacrificing downstream conversion quality.
Creative Feedback Loop
Timely, specific performance feedback reaching the Creative Director. Fatigue flagged early, fresh creative in market before drops compound.
Cost Per Lead Reduction
Measurable reduction in CPL over rolling quarters, driven by smarter targeting, sharper audience segmentation, and structured creative testing.
Cross-functional Execution
Campaigns execute end-to-end without dropped handoffs. The creative team, production staff, and leadership are always aligned on status and priorities.
WHY JOIN US
- High-velocity, high-ownership environment. You are not optimising someone else’s campaigns inside a large agency. You own the funnel, the briefs, and the outcomes — with direct visibility to founders.
- A creative team that wants your input. The design, video, and editing staff are collaborative. Your feedback shapes what gets made. If you have a creative eye, it will be used.
- Meaningful category. Chronic skin conditions affect over 100 million Indians. The leads you generate connect real patients to care that works. The numbers mean something.
- Growth track. As the team scales from ~30 to 100+ over the next 12 months, this role grows with it — toward a senior performance or growth function with expanded remit.
HOW TO APPLY
Show us what you’ve built. Show us how you think.
Send us two things:
- A campaign case study or performance snapshot — numbers you’ve moved, what you tested, what you learned. It doesn’t need to be polished. It needs to be honest.
- A short write-up of an ad that you think worked well — or one that didn’t. What did the data show? What was your read on why? What would you have changed?
If you have a reel, a script you wrote, or content you helped shape — include it. It tells us more than a resume.
NaturaX is an equal opportunity employer. We hire for craft, curiosity, and character — in that order.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹40,000.00 per month
Ability to commute/relocate:
- Ramanattukara, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Performance marketing: 2 years (Preferred)
Language:
Work Location: In person
