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Direct-to-Doctor (D2D) Marketing Executive

Jus' Onco Affordable Cancer Care
Chennai, Tamil Nadu

Quick apply

Job details

Permanent | Full-time
₹30,000 - ₹60,000 a month
3 days ago

Benefits

Paid time off

Qualifications

Pharmaceutical sales
Assistant manager experience
Master's degree
Presentation skills
Bachelor's degree
Team management
Territory management
Healthcare management
Relationship management
Business Administration
MBA
Communication skills
Marketing
Negotiation

Full job description

Direct-to-Doctor (D2D) Marketing Executive / Referral Development Executive

Department: Marketing / Business Development

Location: Multiple Centre Locations

Job Summary

The Direct-to-Doctor (D2D) Marketing Executive is responsible for building, maintaining, and growing referral relationships with doctors, clinics, hospitals, diagnostic centres, and healthcare stakeholders. The role focuses on increasing patient referrals, improving doctor engagement, strengthening the organization's brand among medical professionals, and supporting centre-level revenue growth.

This role requires extensive field work, relationship management, presentation skills, and healthcare marketing experience.

Key Responsibilities

Doctor Relationship Management

Visit consulting physicians, surgeons, specialists, family physicians, diabetologists, pulmonologists, gynecologists, gastroenterologists, neurologists, orthopedicians, and other relevant specialists.
Build and maintain strong professional relationships with referring doctors.
Develop referral networks across assigned territories.
Conduct regular doctor calls and maintain visit frequency targets.
Provide updates regarding services, facilities, specialists, treatment outcomes, and patient support programs.
Address doctor concerns and feedback promptly.

Referral Development

Generate new referral partnerships.
Identify high-potential doctors and healthcare institutions.
Increase monthly referral volumes from existing referring doctors.
Track referral conversion rates.
Develop strategies to reactivate inactive referral sources.
Support centre expansion into new territories.

Hospital & Clinic Engagement

Establish relationships with hospitals, nursing homes, polyclinics, and specialty clinics.
Coordinate CME programs, awareness sessions, and medical education initiatives.
Organize doctor meetings and networking events.
Support collaborations with healthcare institutions.

Oncology-Specific Activities (For Jus' Onco)

Educate doctors regarding chemotherapy, daycare oncology services, supportive care, and treatment pathways.
Promote affordability programs, insurance support and patient assistance programs.
Facilitate multidisciplinary referrals involving surgery, radiation oncology, and medical oncology.
Coordinate second-opinion referrals.

Corporate & Institutional Outreach

Develop relationships with:
Corporate hospitals
Medical associations
Trust hospitals
NGOs
Occupational health centres
Corporate employee wellness programs
Support screening camps and awareness initiatives.

CRM & Reporting

Maintain complete doctor database.
Update CRM daily.
Record doctor visits, feedback, referral opportunities, and outcomes.
Track:
Referrals generated
Referrals converted
Revenue generated
Lost opportunities
Submit daily, weekly, and monthly reports.

Brand Promotion

Distribute educational materials and brochures.
Promote awareness campaigns.
Coordinate digital engagement initiatives targeting doctors.
Assist in developing doctor newsletters and referral communication.

Market Intelligence

Track competitor activities.
Monitor referral trends.
Gather intelligence on competing hospitals and oncology centres.
Provide market insights and expansion recommendations.

Required Qualifications

Bachelor's Degree in Life Sciences, Pharmacy, Healthcare Management, Business Administration, Marketing, or related field.
MBA (Marketing/Healthcare Management) preferred.

Experience

Executive

1–4 years experience in healthcare marketing, pharmaceutical sales, hospital marketing, diagnostics marketing, or referral development.

Senior Executive

4–8 years experience managing doctor referral networks.

Assistant Manager

6+ years healthcare marketing experience with team management exposure.

Required Skills

Doctor relationship management
Hospital marketing
Healthcare sales
Referral generation
Territory management
CRM software proficiency
Presentation skills
Negotiation skills
Communication and interpersonal skills
Event and CME management

Travel Requirement

80–90% field travel.
Local travel within assigned territory on a daily basis.
Periodic travel to other centres for expansion activities.

Preferred Healthcare Background

Candidates from:

Oncology Centres
Multi-speciality Hospitals
Diagnostic Chains
Pharmaceutical Companies
Medical Device Companies
Healthcare Startups
Healthcare Service Providers

Salary not a constraint for the right candidates.

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

Paid time off

Application Question(s):

Which area in and around Chennai where you have Doctor connects to get referrals?
How many Doctor connects do you have now who already refer cases for you in your current work?

Location:

Chennai, Tamil Nadu (Chennai, Chennai District) (Required)

Work Location: In person

Quick apply

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