Company Description
McFadyen Digital is a leading advisor and implementer of digital commerce and marketplace solutions with a growing AI practice. During three decades of ecommerce work, we’ve built hundreds of enterprise-scale platforms that cumulatively generate tens of billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital commerce initiatives. Over 250 global brands like ABB, AB InBev, Albertsons, American Red Cross, American Eagle Outfitters, FedEx, Louis Vuitton, and Schneider Electric have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India.
We’re well known for our thought leadership, such as our recent 500-page “AI Best Practices” book and corresponding wiki www.AI-Best-Practices.com. McFadyen Digital has been a trusted employer for nearly four decades and believes that people are the most important part of our company. We’re proud of our Great Place to Work certification.
Learn more about us at our website: www.mcfadyen.com
Job Description
Interested in using AI to market a platform about AI that is being built with AI? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Do you like learning new AI tools working in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, and analytics? Have you helped design and launch AI-powered digital solutions? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream? If you’re detail-oriented, curious, and eager to grow as an AI product marketer, this role is a great fit.
We’re seeking an AI Product Marketing Specialist who will lead the product requirements, high-level feature design, and marketing of an AI-focused platform which was just launched as a wiki, but with big plans for additional AI-powered features, content expansion, and a high volume of highly engaged traffic. The vision is to become the leading destination for AI business strategy, research, and discussion.
You will support the execution of digital programs that generate awareness, engagement, and user content. You will work closely with the CEO to plan product features, manage launches, implement marketing campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for a self-motivated person who has been personally (or through work) experimenting with the latest AI tools (e.g. Claude Code, OpenClaw, agents) and wants to deploy them into production for large-scale B2B marketing.
Top 5 Responsibilities
1. Help define and track the product roadmap for the AI Best Practices platform with enhancements that will drive engagement and our ability to collect contact information. Work with a team of seasoned enterprise-scale architects and developers for rapid development with AI tools. As product owner, ensure that functionality and UX match expectations.
2. Manage multi-channel campaign execution - Build and run campaigns across email, website content, social channels, webinars, retargeting, AEO/GEO, and multi-channel automated sequences based on strategic direction from the CEO.
3. Leverage GenAI & other tools to automate the creation of video, audio, image and text content assets. Work with internal teams to also gather other content, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
4. Be the human-in-the-loop reviewer of daily AI-generated content, email drafts, reports, and other automated workflows.
5. Collaborate with our corporate 9-person marketing & sales teams to help drive business development by sharing contact/lead data, tool enhancements, AI tool usage, campaigns, content creation, and company/industry research.
Additional Responsibilities
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Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
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Help develop AI-powered tools to research, collect data, and create content based on technology news, industry trends, new AI tool announcements, retailer/distributor news & investor relations releases.
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Work with our development team to manage and accelerate timelines of feature development, Q/A, and production deployment.
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Collect, organize, report performance data and use it to improve performance. Track metrics such as site traffic, impressions, clicks, leads, CPL, landing page performance, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement; ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.
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Build, segment, and maintain contact databases within a CRM (HubSpot, Go High Level or a similar extensible platform) and enrich data with tools like Lead Magic, ZoomInfo, or similar.
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Research new tools, channels, and techniques; actively propose innovation with small tests. Enhance the platform to provide additional tools to our marketing & sales team, and possibly tools for our strategy team.
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Document and follow structured processes for campaigns, audiences, templates, and processes
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Track any competitive platforms which offer similar content or functionality and ensure that our solution leads the market.
Qualifications
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5+ years of experience in digital marketing or marketing coordination roles. Exposure to email marketing, CRM/automation tools, or analytics is preferred.
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2+ years using AI for marketing, content creation, research or other purposes.
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Familiarity with HubSpot, PipeDrive, GoHighLevel, Attio, Clay, or similar modern and extensible CRM / marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, ActiveCampaign, etc. are also relevant.)
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Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns) and how to optimize metrics across each channel.
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Excellent US English communication skills (mandatory).
Other Preferred Qualifications
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A self-driven pioneer that tries the latest technology before it becomes mainstream.
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Thrives in a fast-paced environment.
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Experience with Google Analytics, tag managers, or basic CRO concepts
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Comfortable editing simple web pages or landing pages
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Exposure to B2B marketing or eCommerce technology is a plus
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Experience supporting webinars or virtual events
Top 5 Performance Metrics
1. Number of sales prospect leads that are passed over to our sales team.
2. Growth rate of users and their recurring engagement on the platform.
3. Total user count on the platform.
4. Volume of valuable content on the platform that is getting user engagement.
5. Frequency & extent of site tool usage by visitors.
Additional Information
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5+ years of experience in digital marketing or marketing coordination roles. Exposure to email marketing, CRM/automation tools, or analytics is preferred.
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2+ years using AI for marketing, content creation, research or other purposes.
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Familiarity with HubSpot, PipeDrive, GoHighLevel, Attio, Clay, or similar modern and extensible CRM / marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, ActiveCampaign, etc. are also relevant.)
-
Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns) and how to optimize metrics across each channel.
-
Excellent US English communication skills (mandatory).
Other Preferred Qualifications
-
A self-driven pioneer that tries the latest technology before it becomes mainstream.
-
Experience managing digital initiatives and working with global software development teams.
-
Thrives in a fast-paced environment.
-
Experience with Google Analytics, tag managers, or basic CRO concepts
-
Comfortable editing simple web pages or landing pages
-
Exposure to B2B marketing or eCommerce technology is a plus
-
Experience supporting webinars or virtual events
Top 5 Performance Metrics
1. Number of sales prospect leads that are passed over to our sales team (and eventual conversion into revenue bookings).
2. Growth rate of users and their recurring engagement on the platform.
3. Total user count on the platform.
4. Volume of valuable content on the platform that is getting user engagement.
5. Frequency & extent of site tool usage by visitors.
