Cmo Jobs

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Quick apply
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Marketing Executive

Sproutech Solutions Private Limited
Gurugram, Haryana

Quick apply

Job details

Full-time
13 hours ago

Qualifications

English
Microsoft Office
Master's degree
Canva
Presentation skills
Digital marketing
Hindi
AI
Figma
MBA
Communication skills
Marketing
Performance marketing

Full job description

The Role

This is an exciting opportunity to be the first dedicated marketing hire at Lawyered. You will be the on-ground marketing executor across the entire Lawyered ecosystem, owning end-to-end execution of marketing initiatives for Challanpay and Lots247 while interfacing with the CMO, an external marketing agency, and internal product, technology, and management teams. You will work in a high-autonomy environment with strong strategic guidance. The role demands someone who thrives in a startup setting, takes ownership proactively, and is hungry to learn every dimension of marketing- from brand positioning and digital campaigns to offline activations.

Key Responsibilities

Brand Content Execution

Execute brand campaigns and content calendars for Challanpay and Lots247 across digital and offline channels
Maintain brand consistency and communication standards across all touchpoints
Assist in developing creatives, copy briefs, and campaign assets in coordination with the marketing agency

Digital Marketing

Manage and coordinate performance marketing campaigns (social media, search, display) through the agency
Track and report on digital metrics- reach, engagement, lead generation, and conversion
Support SEO, email marketing, and WhatsApp/messaging-based campaign execution

Offline On-Ground Activation

Plan and coordinate local activations, events, and promotional activities as required
Liaise with vendors and partners for offline marketing collateral and execution

Agency Stakeholder Coordination

Serve as the primary day-to-day interface with the marketing agency, via video calls, WhatsApp, phone, and email
Coordinate with product, technology, and management teams to gather marketing inputs, secure approvals, and ensure execution timelines are met
Work in a hybrid model with the Fractional CMO, receiving strategic direction and presenting updates regularly

Market Audience Understanding

Deep-dive into the product ecosystem, target audience behaviour, and category dynamics across both brands
Conduct competitor and market research to support campaign strategy and positioning decisions
Support new product launches with marketing planning and go-to-market execution

Qualifications

Education Experience

MBA from a reputed institution, preferably with a specialisation in Marketing or Brand Management
1–2 years of experience in brand marketing, digital marketing, or a broad marketing role
Experience in a startup, SME, or marketing/digital/brand agency environment is strongly preferred
Freshers with strong academic grounding and internship experience in relevant roles may also be considered

Skills Competencies

Working knowledge of digital marketing fundamentals- brand marketing, social media, performance marketing, SEO, email, and content
Familiarity with brand management principles and marketing communication
Strong organisational and coordination skills; ability to manage multiple workstreams simultaneously
Comfortable working independently in an office environment with remote support from the CMO and agency
Excellent written and verbal communication skills in English and Hindi
Proficiency with productivity tools: Google Workspace, MS Office, and AI tools; also, basic familiarity with tools like Canva and/or Figma or similar is a plus

Mindset Attitude

A genuine curiosity for learning — willing to stretch across the full spectrum of marketing from strategy to execution
Self-starter who takes initiative without waiting for detailed instruction
Comfortable with ambiguity and the pace of a growth-stage startup
Open to receiving feedback and iterating quickly
Collaborative by nature, especially in a distributed team model

Additional Information

Work Environment Structure

You will be based full-time at the Lawyered office in Gurugram. As the first marketing hire, you will be the sole in-office marketing resource. Your key working relationships will be:

Fractional CMO — strategic direction and guidance (hybrid/remote model; regular check-ins)
Marketing Agency Partner — day-to-day execution coordination (remote; video calls, WhatsApp, email)
Product Technology Teams — requirements gathering, campaign assets, and platform support
Management — approvals, budget discussions, and business context

This setup rewards independent thinkers who can hold the fort on-ground while staying closely aligned to strategic direction provided remotely. It is an ideal environment for someone who wants ownership, visibility, and accelerated learning within a structured-yet-dynamic startup.

Quick apply

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