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JOB TITLE: Manager - Trade Marketing, L'Oréal Dermatological Beauty - Mumbai
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As our Trade Marketing Manager for the L'Oréal Dermatological Beauty Division, you will be the strategic link between our marketing and commercial teams. You will design and execute impactful trade marketing programs that maximize our brand presence in-store and drive sales. This is a key role where you will directly shape the shopper experience for our world-renowned dermatological brands.
Your responsibilities will include:
- Identifying, Defining & implementing key business driver for each channel
o Creating framework for Annual Operating Plan building blocks creation and monitoring
o Detailed Channel wise target buildup by city
o Organizational energy boosters/contests
o New effective & efficient models to cover existing & new geographies
- Visibility/Channel Program Strategy and Execution:
o Developing and implementing a visibility strategy customized by channel and segment of stores in line with Division guidelines
o Monitoring and measuring the performance of Visibility programs and driving investment efficiency
o Managing agency partners to deliver best in class quality of visibility execution
o Creation/Adaptation of POSM design in collaboration with Marketing
o Visibility payout management
- Merchandising Strategy and Execution
o Merchandising structure and Store identification
o Custodian of Merchandising Tools, Dashboards and Insights
o Managing Merchandising agency partner
o Merchandiser incentives and performance
- Scheme/Promo design and budgeting
o Scheme and Promo design, deployment and corresponding budget provisioning for each channel and segment
o Analysing scheme/promo performance and drawing insights
o Allocating and Tracking trade spends vs budget
o Identifying trade spend optimisation opportunities
o Driving governance and compliance around trade spend related processes
o Trade Calendar and monthly meeting with Reps
o Driving advocacy for the brand through Chemist Training and Engagement programs
o Planning, Deployment and performance monitoring of Beauty Advisors
- Trade and Shopper Engagement and Recruitment
o Planning and execution of shopper engagement activations
o Designing and Driving sampling and testers program
o Design of Selling enablers
o Playbook - Selling Stories & Handling Key objections
o Responsible for tracking and driving offtake metrics such as Market Share and Weighted Distribution
o Planning and execution of tools required by medical team
o In-Clinic execution
o Competitive benchmarking & repository on marketing & trade spends
o Retailer wise sales analysis and tracking
o Channel performance tracking and insights
o Brand/Franchise performance tracking and insights
o Distributor ROI analysis & next steps
We Are Looking For
We are seeking a commercially sharp individual who can translate brand strategy into effective in-store execution. You have a proven ability to analyze data, build strong relationships, and lead cross-functional projects. You thrive in a dynamic environment and are driven to achieve tangible results.
You are a great fit if you have:
- An MBA or equivalent degree.
- 6-8 years of relevant work experience in trade marketing, with a proven track record preferably within the FMCG or Beauty sectors.
- Retail & Trade Activation: A track record of creating and managing successful online and offline activation plans for retail partners.
- In-Store Excellence: Strong capabilities in driving in-store visibility, merchandising, and shopper engagement.
- Analytical & Strategic Mindset: The ability to analyze distributor ROI, track retailer sales, and use insights to build effective growth strategies.
Key Relationships
- Internal Interactions: Marketing, Commercial, Education, Financial Control and Supply Chain
- Reports into the Commercial Director
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
WHO WE ARE:
For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world.
With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future program, we offer every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 27 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe and La Roche-Posay in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).
L'Oréal India employs more than 1,800 people in its head office in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), two Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka) and one India Technology Hub in Hyderabad.
In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.
