Assistant Manager / Manager – Corporate Communications, Branding & Strategic MarketingCorporate Communications | Branding | Public Relations | Digital Marketing | Sustainability Communications | Employer Branding | Business Visibility
Company: JC Global
Location: Coimbatore, Tamil Nadu
Travel Requirement: Extensive travel across Chennai, Gummidipoondi, Coimbatore, customer locations, exhibitions, conferences, universities, industry forums, and media events across India.
Reporting To: Chairman & Managing Director / COO / CHRO
About JC Global
JC Global is one of India's leading Circular Economy companies engaged in manufacturing premium recycled polymer granules and Polymer Pyrolysis Oil (PPO). The company is committed to transforming plastic waste into valuable resources through innovation, sustainability, ESG excellence, responsible manufacturing, and global partnerships.
As the organization expands towards becoming a nationally and globally recognized brand, we are looking for an energetic, highly creative, and self-driven Corporate Communications & Branding professional who can continuously build the company's reputation, visibility, employer brand, and generate organic business opportunities.
Position Summary
This is not a conventional PR role.
The incumbent will be responsible for building JC Global as India's most respected Circular Economy and Sustainability brand by creating impactful content, strengthening the company's digital presence, coordinating media relations, participating in exhibitions, developing thought leadership, promoting employer branding, and generating qualified organic business enquiries.
The ideal candidate should constantly identify opportunities to improve the company's visibility without waiting for instructions.
Primary Objective
To establish JC Global as:
- India's leading Circular Economy Company
- Trusted Sustainability Partner
- Preferred Employer
- Industry Thought Leader
- Innovative Manufacturing Brand
- Global Recycling Brand
while generating measurable brand visibility, customer engagement, strategic partnerships, and organic business enquiries.
Key Responsibilities1. Corporate Branding Strategy
- Develop annual Corporate Branding Strategy.
- Develop Brand Positioning Framework.
- Create and maintain Corporate Brand Architecture.
- Build long-term brand visibility.
- Protect and strengthen JC Global's corporate identity.
- Conduct quarterly Brand Audits.
- Benchmark branding against global manufacturing companies.
2. Corporate Communications
Prepare and manage:
- Press Releases
- Chairman Messages
- CEO Communications
- Corporate Announcements
- Investor Communications
- Customer Communication
- Government Communication
- Internal Circulars
- Executive Speeches
- Corporate Presentations
- Company Profile
- Product Brochures
- Capability Decks
3. Sustainability & Circular Economy Content
Create original content on:
- Circular Economy
- Plastic Recycling
- Polymer Recycling
- Chemical Recycling
- Sustainability
- ESG
- Carbon Credits
- Carbon Footprint
- Climate Change
- Renewable Energy
- Waste Management
- Plastic Waste Management Rules
- EPR
- Green Manufacturing
- Responsible Supply Chains
- Manufacturing Innovation
- Recycling Technologies
- Product Applications
Create:
- White Papers
- Blogs
- Technical Articles
- Industry Reports
- Sustainability Reports
- ESG Articles
- Knowledge Series
- Customer Success Stories
4. LinkedIn & Digital Marketing
Own complete LinkedIn growth strategy.
Develop
- Leadership Branding
- Chairman Branding
- Company Page
- Employee Advocacy
- Product Campaigns
- Customer Stories
- Recruitment Campaigns
- CSR Campaigns
- ESG Campaigns
Maintain monthly content calendar.
Track
- Followers
- Engagement
- Reach
- Website clicks
- Organic enquiries
5. Social Media Management
Manage
- LinkedIn
- YouTube
- Instagram
- Facebook
- X (Twitter)
Create
- Reels
- Videos
- Carousels
- Infographics
- Plant Updates
- Machinery Showcase
- Product Videos
- Employee Stories
- Event Highlights
6. Corporate Video Management
Coordinate production of:
- Corporate Profile Videos
- Factory Walkthrough Videos
- Chairman Vision Videos
- Sustainability Journey
- Product Videos
- Training Videos
- Recruitment Videos
- Customer Testimonials
- Employee Growth Stories
- New Joiner Welcome Videos
- Safety Videos
- CSR Videos
- Event Highlights
7. Employer Branding
Develop
- Life at JC Global Campaign
- Employee Success Stories
- Women in Manufacturing Campaigns
- Leadership Stories
- Learning Journey Videos
- Employee Recognition Programs
- Welcome Email Campaigns
- Employee Birthday Campaigns
- Long Service Recognition
- Internal Newsletters
Conduct
- Employee NPS Surveys
- Employer Brand Surveys
8. Public Relations
Develop relationships with
- Newspapers
- Television Media
- Digital Media
- Manufacturing Magazines
- Sustainability Journals
- Recycling Publications
- Business Media
- Industrial Associations
Coordinate
- Interviews
- Press Conferences
- Media Visits
- Press Kits
Monitor media coverage.
9. Pan India Exhibitions & Events
Independently manage participation in:
- PlastIndia
- India Plast Expo
- Recycling Expo
- Sustainability Summit
- Manufacturing Expo
- CII Events
- FICCI Conferences
- Export Promotion Events
- Government Conferences
- Investor Meets
- Industry Forums
Responsible for:
- Annual Exhibition Calendar
- Event Registration
- Stall Booking
- Booth Design
- Branding Concepts
- Visitor Management
- Product Displays
- Brochures
- Giveaways
- Corporate Gifts
- Presentation Support
- Photography
- Videography
- Customer Invitations
- Lead Capture
- Post-event Follow-up
- Event ROI Reports
10. Organic Lead Generation
Generate business enquiries through:
- Content Marketing
- LinkedIn Marketing
- Website Content
- SEO
- Industry Articles
- White Papers
- Technical Blogs
- Corporate Videos
- Sustainability Reports
- Customer Success Stories
- Thought Leadership
Coordinate with Sales for lead conversion.
Maintain Marketing CRM.
Track enquiry status.
11. Customer Success Marketing
Develop:
- Customer Case Studies
- Product Success Stories
- Application Stories
- Sustainability Impact Stories
- Customer Testimonials
- Before & After Recycling Stories
12. Brand Guidelines
Develop and maintain the official JC Global Brand Guidelines Manual.
Standardize:
- Logo Usage
- Typography
- Colour Palette
- Corporate Templates
- PowerPoint Templates
- Email Signatures
- Letterheads
- Business Cards
- Company Profile
- Brochures
- Product Catalogues
- Uniform Branding
- PPE Branding
- Vehicle Branding
- Office Branding
- Factory Branding
- Exhibition Branding
- Digital Assets
- Photography Standards
- Videography Standards
- Social Media Guidelines
- Marketing Templates
Maintain centralized Digital Asset Library.
13. Website & SEO
Coordinate:
- Website updates
- Product pages
- Blog content
- Careers page
- ESG pages
- Investor section
- Sustainability updates
- News section
Improve:
- SEO
- Website traffic
- Google ranking
- Organic search visibility
14. Awards & Recognition
Identify and coordinate applications for:
- ESG Awards
- Sustainability Awards
- Manufacturing Excellence Awards
- Employer Branding Awards
- Innovation Awards
- CSR Awards
- Export Awards
- Industry Recognition
Maintain annual award calendar.
15. Corporate Publications
Develop:
- Sustainability Report
- Annual Report (content & branding support)
- ESG Report
- Investor Deck
- Company Profile
- Product Catalogue
- Coffee Table Book
- Corporate Newsletter
- Recruitment Brochure
- Technical Data Sheets
16. Market Intelligence
Track
- Competitors
- Customer Trends
- Industry News
- Government Policies
- Plastic Recycling Market
- Global Sustainability Developments
- Carbon Credit Markets
- Recycling Technologies
Prepare Monthly Market Intelligence Reports.
17. AI & Digital Transformation
Leverage AI tools such as:
- ChatGPT
- Microsoft Copilot
- Canva AI
- Adobe Firefly
- Gemini
- Claude
- Video AI Platforms
Improve productivity, content quality, campaign performance, and marketing automation.
18. Internal Communications
Manage:
- Welcome Emails
- Festival Greetings
- Employee Newsletters
- HR Campaigns
- Leadership Messages
- Safety Campaigns
- SOP Awareness Campaigns
- Monthly Plant Updates
19. Strategic Partnerships
Develop partnerships with:
- Universities
- Research Institutions
- Industry Associations
- Sustainability Organizations
- Media Houses
- Design Agencies
- CSR Organizations
- Government Departments
20. Corporate Knowledge Management
Maintain:
- Company Timeline
- Milestones
- Awards
- Certifications
- Customer References
- Media Coverage
- Press Releases
- Photo Library
- Video Library
- Corporate Archives
21. Innovation & Continuous Improvement
The incumbent is expected to independently identify new branding, communication, digital marketing, AI, and public engagement opportunities.
Present at least three new strategic initiatives every quarter to improve:
- Brand Awareness
- Employer Branding
- Customer Engagement
- Organic Lead Generation
- Corporate Reputation
- Sustainability Positioning
Desired Candidate ProfileEducation
- MBA (Marketing/Communications)
- Master's in Mass Communication
- Journalism
- Public Relations
- English Literature
- Digital Marketing
Experience
- 5–10 years in Corporate Communications, Branding, PR, Digital Marketing, or Employer Branding.
- Manufacturing, sustainability, ESG, plastics, engineering, or industrial sector experience preferred.
Technical Skills
- Exceptional English writing and editing.
- Corporate storytelling.
- Public Relations.
- Social Media Management.
- SEO and Content Marketing.
- Graphic design coordination.
- Video production coordination.
- Presentation development.
- AI content tools.
- Microsoft Office.
- Canva / Adobe Creative Suite (preferred).
- Google Analytics (preferred).
Personal Attributes
- Highly self-driven and proactive.
- Creative thinker with a passion for storytelling.
- Strong networking and interpersonal skills.
- Organized with excellent project management capabilities.
- Willing to travel extensively across India.
- Ability to work independently with minimal supervision.
- Commercial mindset with focus on business growth.
- Passionate about sustainability and circular economy.
Key Performance Indicators (KPIs)
- Publish 20–30 high-quality content pieces every month.
- Produce 4–6 corporate videos/reels every month.
- Secure 2–4 media features each month.
- Generate 10–20 qualified organic business enquiries every month through branding and digital channels.
- Increase LinkedIn followers and engagement by 100%+ annually.
- Execute 100% of the Corporate Communication Calendar.
- Participate in major industry exhibitions and conferences across India.
- Submit 6–10 award nominations annually.
- Publish one white paper and one customer success story every month.
- Improve website traffic, SEO rankings, and digital engagement.
- Maintain 100% compliance with the JC Global Brand Guidelines across all communication materials.
- Improve Employee Net Promoter Score (eNPS) and employer brand visibility year over year.
Compensation as per Industry Starting 30000 per month (starting) industry and experience based
Pay: ₹840,153.87 - ₹2,411,324.27 per year
Work Location: In person
