Social Media & Growth Executive ~ Fashion D2C (Hybrid | Thane)
Job Type: Full-time, Permanent
Experience Required: Minimum 3 years (Fashion / E-commerce / D2C brand mandatory)
Work Model: Remote + 2 days weekly reporting in Thane office
Only candidates based in Mumbai, Navi Mumbai, Thane, or nearby areas should apply.
About Label Aishwaryrika
Label Aishwaryrika is a premium hand-embroidered Chikankari designer brand blending heritage craftsmanship with modern luxury. We are looking for a hands-on marketing professional who understands fashion storytelling, Instagram-first growth, and execution-driven digital marketing.
This is a highly execution-focused role requiring independent ownership across content, campaigns, and digital operations.
Key Responsibilities
- Independently plan and execute seasonal campaigns, product launches, drops, and flash sales aligned with brand storytelling and revenue objectives.
- Create and manage Instagram-first content, including reels, stories, captions, publishing calendar, and daily engagement while maintaining luxury brand tone.
- Produce short-form video content, including Instagram reels and YouTube Shorts, and design marketing creatives using Canva or similar tools for stories, campaigns, and promotions.
- Plan and execute WhatsApp and email marketing campaigns using AI-driven platforms (Wati, Interakt, AiSensy or similar) with measurable performance goals.
- Manage Shopify backend operations, including product uploads, collection merchandising, banner updates, and pricing revisions.
- Independently handle end-to-end influencer collaborations and PR initiatives, including outreach, negotiation, coordination, content approvals, campaign execution, and performance tracking.
- Take full ownership of analytics by tracking engagement, reach, conversions, and campaign ROI, and implementing data-backed improvements without supervision.
- Coordinate directly with production and internal teams to ensure timely campaign execution and seamless launch alignment.
Required Skills & Experience
- Minimum 3+ years experience in fashion, lifestyle, beauty, or D2C brand marketing.
- Hands-on Instagram content management and reel strategy execution.
- Shopify backend experience (product uploads, website updates, pricing).
- Experience using WhatsApp marketing tools (Wati, Interakt, AiSensy, or similar).
- Working knowledge of SEO fundamentals and AI tools for content optimisation (ChatGPT, AI keyword tools, basic on-page SEO), along with digital campaign tracking and analytics.
- Strong creative mindset with passion for storytelling and content creation.
- Ability to work independently and manage execution timelines.
Role Requirements
- Hybrid role: Remote + reporting to the Thane office twice weekly.
Application Requirements (Mandatory)
Please include:
- Links to 2–3 Instagram accounts or campaigns you personally managed.
- One campaign you executed and the measurable outcome.
- Tools used for WhatsApp/email automation.
- Current and expected salary.
- Confirmation that hybrid reporting in Thane and a 6-day work week is acceptable (Yes/No).
Important
Only candidates located in Mumbai, Navi Mumbai, or Thane will be considered.
Job Type: Full-time
Pay: ₹22,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Hiranandani Estate, Thane, Maharashtra
