About Sentius
Sentius is a full-service digital marketing and media agency, providing in-house strategy, creative, and campaign management services. Centred on brand performance with a strategy-first model, we deliver better results and measurable ROI for our clients’ businesses and brands.
As an accredited media buying agency, our strategies and campaigns are integrated across digital, programmatic, and traditional media channels. We are at the forefront of AI, using select and proprietary tools and data to apply strategic intelligence and insights.
Sentius: strategy-first for better results.
About the Role
We are looking for a results-driven Junior Link Outreach & Off-Page Specialist to join the Sentius team. You will work across multiple client accounts supporting our shift from traditional link building toward brand authority, digital PR, and AI-driven outreach. The ideal candidate brings hands-on agency experience in off-page SEO, a solid understanding of link acquisition and outreach principles, and an awareness of how brand signals and entity authority are increasingly shaping organic search performance.
Key Responsibilities
- Conduct prospecting and outreach to secure editorial backlinks, brand mentions, and digital PR placements across relevant publications and websites
- Support the development and execution of content-led outreach campaigns aligned with client brand authority goals
- Identify, evaluate, and vet link opportunities using tools such as Ahrefs, SEMrush, or Moz — assessing domain authority, relevance, and trust signals
- Manage outreach pipelines, track communications, and maintain accurate records of prospect status and campaign progress
- Assist in building and maintaining brand entity presence through citation management, NAP consistency, and unlinked mention recovery
- Monitor and report on backlink profile health, referring domain growth, and off-page performance metrics across client accounts
- Support AI-driven prospecting workflows — using tools and prompts to identify outreach targets, draft personalised outreach copy, and scale campaign volume
- Collaborate with the on-page and content teams to align outreach assets with broader organic search and brand authority strategy
- Prepare regular off-page performance reports and present link acquisition results to the team
Requirements
- Bachelor’s degree in Marketing, Communications, IT, BCA, BSc, MCA, MBA, or a related field
- 1 year of off-page SEO or link outreach experience gained within a digital marketing agency environment
- Demonstrated ability to conduct email outreach campaigns, including prospecting, personalisation, and follow-up sequencing
- Understanding of link quality signals — domain authority, topical relevance, trust flow, and spam risk
- Awareness of how brand authority, E-E-A-T signals, and entity-based SEO influence off-page performance
- Good written and spoken English communication skills — essential for outreach copy and client-facing reporting
- Proficiency in MS Office or Google Workspace, and comfort working across outreach and CRM-style tracking tools
- Strong attention to detail, organised approach to managing multiple outreach pipelines simultaneously
- Quick learner with the ability to adapt as off-page and AI search landscapes continue to evolve
Nice to Have
- Hands-on experience with Ahrefs, SEMrush, Moz, or similar tools for backlink analysis and competitor research
- Exposure to AI-assisted outreach workflows — using tools such as ChatGPT or Perplexity to research targets, generate outreach templates, and identify entity gaps
- Familiarity with digital PR concepts — media list building, press release distribution, and journalist/blogger relationship management
- Basic understanding of on-page SEO and content strategy to better align outreach assets with client campaign goals
What We’re Looking For
- Self-motivated and passionate about digital marketing and the evolving search landscape
- Positive attitude with a persistent, can-do approach to outreach challenges
- Strong written communicator who can craft compelling, personalised outreach copy
- Detail-oriented team player with the curiosity to learn and grow within a fast-moving agency environment
Job Details
Job Type: Full-time
Work Location: In-person
Hiring Process: Face-to-face interview
Who Can Apply: Candidates with 1 year of agency-side off-page SEO or outreach experience
Categories: B.Tech, MBA, BSc/BCA/BBM, MCA, MSc (IT), Digital Marketing, Communications
Pay: ₹20,000.00 - ₹23,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
