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Senior Creative Strategist

Playdawn Consulting
Mumbai, Maharashtra

Apply Now

Job details

2 days ago

Qualifications

Content creation
Content marketing
AI
Communication skills
Marketing
Copywriting

Full job description

About the Role

We are looking for a Senior Creative Strategist to help define the creative vision for our film marketing campaigns. You will work closely with the marketing team to develop campaign narratives, conceptualize breakthrough ideas and ensure every piece of communication—from posters and digital content to behind-the-scenes and social campaigns feels fresh, culturally relevant and true to the film.

This role is ideal for someone who is equally strong at creative thinking, copywriting and visual storytelling, and enjoys turning strategic marketing objectives into memorable campaigns.

What You'll Do

Creative Strategy & Campaign Vision

Develop the creative vision and communication strategy for film marketing campaigns.
Conceptualize campaign ideas, social-first content, digital activations and platform-native executions.
Think strategically and translate insights into impactful creative ideas.
Develop campaign narratives and conceptualize breakthrough ideas.
Ensure campaign communication feels fresh, culturally relevant and true to the film.

Copywriting & Content

Write compelling campaign copy, taglines, headlines and marketing communication across channels.
Ideate concepts for behind-the-scenes content, shoulder content, talent content and fan engagement initiatives.
Develop creative concepts and content across digital and social platforms.
Bring strong creative thinking and visual storytelling to campaign communication.

Visual Storytelling & Creative Execution

Partner with designers to shape the visual language of posters, key art and campaign assets.
Apply a strong understanding of design, visual storytelling and content creation across digital and social platforms.
Collaborate with creative teams to ensure consistency between campaign strategy, concepts and visual execution.

Collaboration & Creative Leadership

Collaborate with marketing, publicity, filmmakers and external agencies to bring campaigns to life.
Lead creative thinking across cross-functional teams.
Present creative concepts and strategies to stakeholders.
Manage communication and stakeholder relationships throughout the creative process.
Work collaboratively with different teams to translate strategic marketing objectives into memorable campaigns.

Trends, Culture & Innovation

Stay ahead of pop culture, entertainment trends and emerging platforms.
Identify emerging creative opportunities and bring fresh thinking to campaigns.
Explore AI-driven creative opportunities and emerging technologies.
Stay updated with developments in AI-powered creative tools and their application in creative campaigns.

What We're Looking For

7–10 years of experience in creative strategy, advertising, content marketing or entertainment marketing.
Strong portfolio showcasing integrated campaigns, creative concepts and exceptional copywriting.
Ability to think strategically and translate insights into impactful creative ideas.
Strong understanding of design, visual storytelling and content creation across digital and social platforms.
Excellent presentation, communication and stakeholder management skills.
Passion for films, entertainment, pop culture and audience behavior.
A collaborative mindset with the ability to lead creative thinking across cross-functional teams.

Nice to Have

Experience working with AI-powered creative tools and emerging technologies.
Experience developing social-first content, digital activations and platform-native executions.
Experience working across film marketing, advertising, content marketing or entertainment marketing.
Experience collaborating with filmmakers, external agencies and cross-functional teams.

You'll do well in this role if you:

Enjoy developing creative vision and communication strategy for film marketing campaigns.
Are equally strong at creative thinking, copywriting and visual storytelling.
Can translate insights and strategic marketing objectives into impactful creative ideas.
Enjoy conceptualizing breakthrough ideas and memorable campaigns.
Understand how to create culturally relevant communication for audiences.
Stay ahead of pop culture, entertainment trends and emerging platforms.
Can lead creative thinking and collaborate effectively across cross-functional teams.
Are curious about AI-driven creative opportunities and emerging technologies.

What You'll Get

Opportunity to help define the creative vision for film marketing campaigns.
Opportunity to work on campaign narratives, breakthrough ideas and memorable creative campaigns.
Exposure to posters, digital content, behind-the-scenes, social campaigns and other film marketing communication.
Close collaboration with marketing, publicity, filmmakers and external agencies.
Opportunity to work in a creative environment shaped by films, entertainment, pop culture and audience behavior.

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.

Apply Now

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