Technopark Thiruvananthapuram Kerala Digital marketing Jobs – 167 Open Jobs Today

Assistant Marketing Manager
Season Two Senior Living —Pattom, Thiruvananthapuram, Kerala
- ₹30,000 - ₹45,000 a month
- Full-time
- Hospitality
- Microsoft Outlook
- Marketing
Quick apply
Digital Marketing Executive
Diginest Solution —Technopark, Thiruvananthapuram, Kerala
- Full-time
- Marketing
- Social media management
- Analysis skills
Social Media Specialist
Fazbitar Private Limited —Kariavattom, Thiruvananthapuram, Kerala
- ₹22,000 - ₹25,000 a month
- Full-time
- Social media management
- In-person
- Communication skills
Quick apply
Brand & Design Executive
Season Two Senior Living —Pattom, Thiruvananthapuram, Kerala
- ₹20,000 - ₹30,000 a month
- Full-time
- Master's degree
- Bachelor's degree
- In-person
Quick apply
Content Writer
Trivlogic Pvt Ltd —Kazhakuttam, Kerala
- ₹15,000 - ₹25,000 a month
- Full-time
- Hybrid work
- English
- Research
- Analysis skills
Quick apply
SEO and Meta Ad Specialist
Srishti Innovative Computer Systems —Technopark, Thiruvananthapuram, Kerala
- ₹13,500 - ₹25,000 a month
- Full-time
- Marketing
- Bachelor's degree
- Travel
- Flexible schedule
Quick apply
7d
Digital Marketing Manager
EUROVISION —Kazhakuttam, Kerala
- ₹7,500 - ₹10,000 a month
- Part-time
- In-person
- Analytics
- Work from home
- Flexible schedule
Quick apply
5d
Digital Marketing & Content Creator
Sound Engineering Academy —Thiruvananthapuram, Kerala
- ₹20,145.30 - ₹40,000.20 a month
- Full-time
- Bachelor's degree
- In-person
- Communication skills
Quick apply
14d
Digital Marketing Specialist
Chempakam Homes & Interiors —Technopark, Thiruvananthapuram, Kerala
- ₹18,000 - ₹22,000 a month
- Full-time
- CRM software
- Marketing
- Social media management
Quick apply
1d
Assistant Manager - Digital Marketing
Lulu International Shopping Malls —Thiruvananthapuram, Kerala
- ₹40,000 - ₹45,000 a month
- Full-time
- Social media management
- English
- Bachelor's degree
- Health insurance
Quick apply
2d
Digital Marketing Analyst
Schneide Solutions Private Limited —Thiruvananthapuram, Kerala
- ₹30,000 - ₹50,000 a month
- Full-time
- CRM software
- Marketing
- Microsoft Office
Quick apply
Digital Marketer
Vanilla Networks —Thiruvananthapuram, Kerala
- Remote
- English
- Work from home
Junior Digital Marketing Executive
ECS Fin —Thiruvananthapuram, Kerala
- Full-time
- Analysis skills
- Communication skills
- Marketing
SEO Expert
Teamdots innovation & technologies pvt ltd —Veli, Kerala
- ₹18,000 a month
- Full-time
- Bachelor's degree
- AI
- Health insurance
- Work from home
Quick apply
Digital Marketing Head
S-VYASA Deemed to Be University —Pattom, Thiruvananthapuram, Kerala
- ₹45,000 - ₹90,000 a month
- Full-time
- Management
- Marketing
- Bachelor's degree
Quick apply
3d
Digital Marketing Executive
MEDOWA GLOBAL PRIVATE LIMITED —Technopark, Thiruvananthapuram, Kerala
- ₹12,000 - ₹20,000 a month
- Full-time
- Social media management
- English
- Bachelor's degree
Quick apply
Digital Marketing Internship
Prodigilearn Solutions —Kazhakuttam, Kerala
- ₹12,000.00 - ₹25,394.52 a month
- Part-time
- In-person
- Internship
- Analytics
Quick apply
5d
Digital Marketing Intern
ZenturioTech Private Limited —Technopark, Thiruvananthapuram, Kerala
- Full-time
- In-person
- Internship
- Communication skills
Quick apply
Digital marketing Head
Yana IVF & Fertility Centre —Kaudiar, Kerala
- Full-time
- Sales
- Marketing
- Microsoft Office
- Flexible schedule
Quick apply
Social Media Account Manager
CreateAsolution —Thiruvananthapuram, Kerala
- ₹22,000 - ₹30,000 a month
- Full-time
- Social media management
- English
- In-person
Quick apply

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Assistant Marketing Manager

Season Two Senior Living
Pattom, Thiruvananthapuram, Kerala

Quick apply

Job details

Full-time
₹30,000 - ₹45,000 a month

Qualifications

Hospitality
Email marketing
Adobe Photoshop
Microsoft Outlook
Facebook Advertising
WordPress
Marketing
Social media management
Keyword research
Writing skills
Content management systems
Adobe Illustrator
Malayalam
English
Adobe Creative Suite
Graphic design
Master's degree
Project management
Content creation
Presentation skills
Bachelor's degree
Digital marketing
Attribution modelling
Adobe Premiere
Organisational skills
Marketing automation
Direct sales
Video production
Budgeting
Google Ads
AI
Google Analytics
Communication skills
Marketing
Editing
Analytics

Full job description

Position Overview

The Assistant Marketing Manager will be instrumental in building brand awareness, enhancing community visibility, and supporting lead generation for our senior retirement community. This role combines strategic marketing initiatives with creative execution, leveraging digital and traditional channels to reach target audiences—primarily seniors, adult children, and healthcare professionals. The ideal candidate will demonstrate strong organizational skills, digital marketing acumen, and sensitivity to the unique communication needs of the senior living industry.

Reports to: Marketing & Sales Manager

Key Responsibilities

Develop and execute digital marketing campaigns across social media, email, Google Ads, and local online directories to drive brand awareness and lead generation
Manage the community's social media presence (Facebook, Instagram, LinkedIn, YouTube), creating engaging content about resident stories, amenities, events, and wellness initiatives
Coordinate the creation and distribution of marketing collateral including brochures, newsletters, email campaigns, and website content
Plan and promote community events, open houses, health seminars, and wellness workshops to attract prospects and strengthen community engagement
Maintain and optimize the community website, ensuring accurate information, compelling visuals, and strong calls-to-action for prospective residents and families
Develop strategic partnerships with local healthcare providers, senior centers, community organizations, and referral networks to expand market reach
Monitor marketing metrics and analytics, providing regular reports on campaign performance, website traffic, lead quality, and ROI
Research and identify target market segments, including geographic areas, income demographics, and healthcare needs relevant to Kerala's senior population
Assist with photography, videography, and multimedia production for testimonials, facility tours, and promotional content
Support the Sales team by providing marketing materials, lead information, and competitive intelligence to facilitate conversions
Utilize marketing automation tools to nurture long-cycle prospects with personalized, multi-touch campaigns
Stay current with senior living industry trends, digital marketing innovations, AI-powered marketing tools, and best practices in healthcare marketing

Required Qualifications

Education & Experience:
Master’s/Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field
2-4 years of marketing experience in healthcare, senior living, hospitality, real estate, or B2C consumer marketing
Strong working knowledge of digital marketing channels and social media platforms
Experience with content creation, campaign planning & marketing analytics in real-estate industry.
Proficiency with marketing tools and platforms (Google Analytics, email marketing software, social media management tools)
Language Requirements:
Fluent in English (both written and verbal) with excellent writing and editing skills
Conversational proficiency in Malayalam
Required Technical Skills & Tools
CRM & Marketing Automation Platforms (Proficiency Required):
CRM Systems
Email Marketing: Outlook, Gmail or similar platforms
Lead nurturing and segmentation capabilities for long-cycle senior living sales
Analytics & Data Tools (Proficiency Required):
Google Analytics (tracking website traffic, user behavior, conversion funnels)
Google Data Studio or similar reporting dashboards
Social media analytics and insights platforms
Email campaign analytics and A/B testing
ROI tracking and attribution modeling
Digital Marketing & Advertising Tools (Proficiency Required):
Google Ads (Search and Display campaigns)
Facebook Ads Manager and Meta Business Suite
LinkedIn Ads (for reaching adult children of seniors)
SEO tools (basic keyword research and optimization)
Content & Creative Tools:
Content Management Systems (WordPress, Webflow, or similar)
Graphic Design: Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar
Video Editing: Adobe Premiere Pro or other industry-relevant tools
Photography and multimedia management
Landing page builders
Emerging & AI-Powered Tools (Desirable):
AI-powered content generation tools
Chatbot and conversational marketing platforms
Personalization engines and recommendation tools
Voice search optimization tools
Generative Engine Optimization (GEO) for AI-powered search platforms

Preferred Experience

Prior experience marketing senior living communities, healthcare services, or real estate
Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, or other paid digital advertising
Familiarity with content management systems (WordPress, Webflow, or similar)
Portfolio of successfully executed marketing campaigns with demonstrated ROI
Video production or advanced graphic design skills
Knowledge of Kerala's demographic landscape and regional marketing dynamics
Experience managing marketing budgets and conducting competitive analysis
Certification in Digital Marketing, Google Analytics, or Healthcare Marketing
Understanding of long-cycle B2C sales and nurturing campaigns
Experience with marketing automation and lead scoring

Core Competencies & Personal Attributes

Strategic Thinking: Ability to develop comprehensive marketing strategies aligned with community goals and target audience needs
Creative Execution: Strong visual and written communication skills with an eye for compelling content and design
Digital Fluency: Expertise in social media, email marketing, analytics, and emerging digital marketing trends
Data Analysis: Ability to interpret marketing metrics, identify insights, and optimize campaigns based on performance data
Project Management: Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously
Content Creation: Skilled at developing engaging, SEO-optimized, personalized content for various platforms and audiences
Relationship Building: Ability to collaborate with internal teams, vendors, and external partners to execute campaigns effectively
Cultural Sensitivity: Understanding of diverse audience demographics and ability to create culturally relevant messaging for Kerala market
Problem-Solving: Creative approaches to marketing challenges within budget constraints and technology constraints
Adaptability: Flexibility to evolve strategies based on market feedback, AI advancements, and performance data
Communication: Clear verbal and written communication skills for presenting ideas and reports to leadership
Continuous Learning: Willingness to stay updated on emerging technologies, AI tools, and industry innovations

Desirable Attributes

Passion for improving quality of life for seniors and genuine interest in senior care industry
Entrepreneurial mindset with willingness to take calculated risks and innovate
Ability to work independently and as part of a team
Strong work ethic with commitment to continuous learning in digital marketing
Willingness to occasionally participate in community events and activities for photography/content creation
Interest in exploring AI tools and automation for marketing efficiency

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

Quick apply

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